What these businesses actually make
Researched case studies of small businesses — what they sell, what they earn, and how the
figures were reached.
- $66.1K/Month In Profit On Amazon Selling... Stylized Kitchen Utensils! — OTOTO · $66,147 profit/mo · Aug 2026 · Sales from January–August 2026 ran 45% below the same months of 2025 — straight after the brand's best month in three years of data. The 2004 Tel Aviv design studio behind it now sits in the portfolio of Essor, formed when Amazon aggregator BRANDED bought Heyday.
- $14.1K/Month Profit On Amazon Selling... Drinking Glasses! — LIGHTEN LIFE · $14,084 profit/mo · Sep 2026 · Until 2026 a Shanxi home-products company held the buy box on this glassware. By June it had moved, listing by listing, to a California company — a seller account with 32 ratings, now selling glasses that carry over 3,600 reviews.
- Started on Kickstarter doing Board Games, Now $18.4K/Month In Profit On Amazon — Restoration Games · $18,432 profit/mo · Sep 2026 · Eight years after its first Kickstarter, it was still leaving Amazon to resellers — until November 2025, when it began selling its own listings. It now takes 79% of the brand's Amazon sales, and buys none of 48 sponsored slots on generic searches.
- This Simple-to-Manufacture Dog-Treat Does $6.2K/Month In Profit On Amazon — Wet Noses · $6,228 profit/mo · Sep 2026 · Resellers held the Amazon buy box on these treats until November 2025, when the company that makes them began selling its own listings. It now wins 82% of the buy box, so the retail margin a reseller used to keep is its own.
- How A $15.95 Box Of Loaded Tea Clears $172.6K/Month Profit On Amazon — Kajun Loaded Tea · $172,566 profit/mo · Sep 2026 · They hold 34 of the 48 organic results for “loaded tea packets” while a rival buys the top four ad slots above them — one $15.95 box in 40 flavours, with no listing above 6.8% of September sales.
- This Mahjong Brand Does $78.5K/Month In Profit on Amazon — Virora Mahjong · $78,499 profit/mo · Sep 2026 · None of 48 sponsored slots on four searches was theirs, not even on their own brand name. August's sales were eleven times their first month's — and they are already taking pre-orders for $299 Christmas sets.
- This Liquid Vitamin Brand Does $7.07M/Month In Profit On Amazon — MaryRuth's · $7,065,543 profit/mo · Sep 2026 · Their first Amazon listing predates their website's domain by four months — and they built outward from there. Their store locator now lists 22,780 retail doors, and next to Forbes' $600M estimate for the company, Amazon is less than a third of it.
- How a Puzzles Brand From Hanoi Does $49.4K/Month In Profit — KALOTOYS · $49,358 profit/mo · Sep 2026 · Their own name is on none of the seller accounts — three US storefronts sell the catalogue — and four name puzzles they listed in March 2026 are now over half of a month's Amazon revenue.
- How $19.99 Puzzles From New Hampshire Clear $145.3K/Month In Profit — White Mountain Puzzles · $145,309 profit/mo · Sep 2026 · No single puzzle carries them — the ten best sellers are 18% of Amazon revenue — and they buy no ads on generic searches. About $7.39 of every $19.46 sale is left, even with Amazon taking 46% of it.
- How A $12.99 Deck Of Cards Clears $25.2K/Month In Profit — Spite House Games · $25,197 profit/mo · Sep 2026 · They built the audience first: the TikTok account opened seven weeks before the first deck was listed, and it now carries 45,400 followers. That audience took the catalogue to a new non-holiday high in August.
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