White Mountain Puzzles
Jigsaw puzzles from Jackson, New Hampshire
Researched profile. Nobody from this business wrote this page — the figures are modelled by us from public information, published with the sources they were drawn from. How we research.
How $19.99 Puzzles From New Hampshire Clear $282.9K/Month In Profit
No single puzzle carries them — the ten best sellers are 18% of Amazon revenue — and they buy no ads on generic Amazon searches. About $7.61 of every $19.52 sale is left, even with Amazon taking 46% of what it sells.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
White Mountain Puzzles is estimated to make $725,873 per month in revenue, on roughly $282,931 of monthly profit — a margin of about 39%. Testing a copy today would cost an estimated $948 for the first order and launch ads, plus fixed costs for a new brand. It operates in Amazon FBA, Jigsaw puzzles, Private Label, Shopify, Wholesale, Consumers, One-off product.
White Mountain Puzzles has made jigsaw puzzles in Jackson, New Hampshire, since 1978, and the founders’ families still own it. Three channels are modelled here — Amazon in the United States, Amazon in Europe and their own store — and only the first of them is measured.
A long tail, not a hit
About five hundred puzzles are listed on Amazon. Most are 1,000 pieces at $19.99, but the range runs down through 500- and 300-piece puzzles to a set of six 100-piece minis — and by revenue the 1,000-piece puzzles are about 83% of the Amazon month and the 500-piece ones 14%. None of them is the business on its own, and that shape is the most unusual thing about it.
Themes organise the catalogue: nostalgia and vintage signs, trivia collages, state and regional puzzles, food, animals, beach scenes and famous places, much of it painted by a stable of named artists such as Charlie Girard, Lois Sutton and Steve Cameron. A calendar sits on top of the themes — Christmas, Halloween, autumn, winter, Easter, Valentine’s Day, Mother’s Day and the Fourth of July each have their own collection on the company’s site — and puzzles are graded from beginner to advanced.
Buyers rate them highly. Eighteen of the twenty best-selling Amazon listings sit at 4.7 stars or above, the twenty together carry 3,492 reviews at a review-weighted 4.6, and the seller account holds 99% positive feedback over more than ten thousand ratings.
And the catalogue keeps moving. Their own site runs a New Puzzles section — 87 titles, 62 of them added in 2026 so far, the latest on 24 August — and a Coming Soon shelf already stocked with this year’s Christmas puzzles. Amazon shows the same cadence: 68 new listings in 2026.
White Mountain’s own banner. The range is shopped by piece count first, then by the theme on the box.