How we research

Almost every profile here is a researched profile. Nobody from the business wrote it. We gather what is publicly visible, work the economics out ourselves, and publish the result with the sources attached.

Where the numbers come from

• Marketplace listings, pricing, review velocity and catalogue size
• Public advertising libraries
• Social footprints — follower counts, posting history, engagement
• Company filings and registrations where they exist

What the labels mean

• Researched — modelled by us from public information. Treat as an estimate.
• Owner-reported — the owner gave us the figures. We have not checked them.
• Interview — the owner gave the figures on the record.
• Verified — read from a connected account rather than estimated.

Where we are likely to be wrong

Estimates go wrong in predictable ways: a business selling through channels we cannot see looks smaller than it is, and one running heavy discounts looks more profitable. Margins are the softest figure on any page, because costs are the hardest thing to observe from outside.