Across the 13 Amazon businesses we have researched, the estimated profit margin runs from 24.1% to 54.2%, with a median of 39.0%. None of the 13 is below 24%, and none is losing money. That is the honest short answer to whether Amazon FBA is still profitable in 2026: the businesses we can see are, by a wide margin. The caveat is below, and it matters.
Every figure here is the latest month in our data (September 2026, or August for OTOTO). Profit is revenue minus cost of goods, tariff, freight, Amazon's referral fee, FBA fulfilment and advertising. All of it is modelled from public data, so treat each number as an estimate.
| Business | Niche | Est. margin | Est. monthly profit |
|---|---|---|---|
| MaryRuth's | Liquid vitamins | 54.2% | $8,153,937 |
| Virora Mahjong | Mahjong sets | 53.8% | $91,834 |
| Mount Cleverest | Card games | 50.2% | $20,074 |
| Kajun Loaded Tea | Drink mixes | 47.2% | $221,937 |
| Restoration Games | Board games | 42.8% | $14,823 |
| Spite House Games | Card games | 41.3% | $37,201 |
| White Mountain Puzzles | Jigsaw puzzles | 39.0% | $282,931 |
| OTOTO | Kitchen gadgets | 36.6% | $77,434 |
| Bizzikins | Montessori toys | 35.6% | $7,347 |
| KALOTOYS | Montessori toys, gifts | 31.5% | $49,358 |
| Wet Noses | Dog treats | 28.0% | $5,580 |
| Highmark Collective | Christian and baby gifts | 27.3% | $14,030 |
| LIGHTEN LIFE | Barware | 24.1% | $12,290 |
LIGHTEN LIFE is the thinnest margin we have found. Its model puts FBA fulfilment at about 30% of revenue and Amazon's referral fee at 15%, so Amazon alone takes roughly 45 cents of each dollar before the product is paid for. Highmark Collective is next at 27.3%, with cost of goods at 32.3% and FBA at 23.0%. The lesson from the bottom of the table is that low-priced, bulky or heavy products lose their margin to fulfilment fees, not to competition.
These 13 are businesses visible enough to research. A seller who launched, lost money and quietly closed does not appear in our data, so the table describes sellers that worked, not the typical person who tries. The estimates are also uneven in quality: confidence is rated LOW on five of the 13, and several cost lines (ads, freight, cost of goods) are assumptions rather than measurements. One business, OTOTO, saw January to August 2026 sales run 45% below the same months of 2025, so a good margin does not protect a falling top line.
Amazon FBA is still profitable at the product level, in our data. Whether it is profitable for a new seller depends mostly on price, size and weight, which decide how much of each sale the fees take. We break that down in how much Amazon takes from sellers.
WaitHowMuch publishes revenue and profit for real businesses. Unless a profile says otherwise, the figures are estimates built from public information — not the company's accounts. Every profile shows how its numbers were reached.