OTOTO — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Aug 2026. Figures here are a reading taken then, not a live feed.

On a $15 gadget, Amazon’s fulfilment fee costs twice as much as making it. After that fee, the goods, duty, freight, the referral fee and advertising, about three dollars in ten are left, and that is a ceiling.

Two lines are measured: Amazon’s 15% referral fee and its pick-and-pack fee, read per listing. The crab spoon rest pays $4.35 to Amazon’s warehouses on a $12.95 August price, because the fee follows size and weight, not value. The goods are the weak part. Nobody quoted a cost. The table prices OTOTO’s custom shapes from commodity list prices on Made-in-China.com, plus an assumed premium for moulds and boxes, and several product types are placeholders. Each dollar of unit cost moves the twelve months’ profit by about $454,000 once duty is added.

COGS — what a gadget costs to make and land

Product type — what was readTierUnit cost
Small silicone or plastic gadget, 105 of the 185 listings that ever sold. Made-in-China list prices: jar spatulas $0.30–1.10, nylon ladles $0.48–1.69, character tea infusers $1.35–2.00, spoon rests $0.19–2.94. Taken at $1.20 for a custom-moulded piece, plus a ~$0.40 printed box — the box a placeholder, not a quoteDerived, weak$1.60
Garlic press. Plastic $0.55, aluminium $1.33–1.75. Gracula is glass-fibre polypropylene, made in China by one listing; the ~$0.40 box is assumedDerived, weak$1.80
Metal gadget — scissors, openers, peelers. Kitchen scissors $0.22–0.95, corkscrews $0.16–1.03, steel gadgets $0.40–2.00, plus ~$1 for the character handle, tooling and box — a placeholder, not a quoteDerived, weak$2.20
Three-piece bundle. Three small gadgets and a ~$0.20 shared box (assumed)Derived, weak$5.00
Cutting board / oven mitts. Bamboo boards $1.80–4.85; custom-print cotton mitts $1.67–2.00 a piece, double mitts $7.22–8.66Derived, weak$3.50 each
Tongs / larger moulded items / umbrella / bookmarks / unclassified — a placeholder, not a quote. No price read for any of themASSUMED$1.50 / $2.50 / $4.00 / $0.60 / $2.00
Tariff. Plastic kitchenware 3924.10.40 at 3.4% (CBP N331924); metal implements 8205.51.30 at 3.7% plus 25% Section 301 (CBP N309532); textile, wood and umbrella rates assumed. Plus the 10% China duty in force at an assumed import two months before sale. China origin is read for Gracula only and assumed for the restDerived + ASSUMED$0.42 a unit, Aug 2026
Freight and inbound. Package volume at the FBX01 container rate ($7,765 a box, Freightos, read 16 Sep 2026), with container fill and 15% carton overhead assumed, plus $0.35 a unit for drayage and placement — a placeholder, not a quoteDerived + ASSUMED$0.52 a unit, Aug 2026

List prices describe the category, not OTOTO’s supplier, and these are the company’s own shapes. August’s mix averages $1.99 a unit; the twelve months average $1.93. Doubling the unit cost takes the dossier’s twelve-month profit from $2.20M to $1.33M. Freight uses today’s container rate for every month, which overstates 2024–25.

One set of rates understates the rest of the year. August ended on sale prices, so Amazon’s fixed fee took a bigger share of each dollar than usual. The dossier’s month-by-month model uses each month’s own prices, duty and freight. It keeps 37% over the twelve months to August 2026, about $2.20M, where this chart’s August rates give about $1.86M.

Unit cost moves this profile most, and it is commodity list prices standing in for a quote on custom shapes. Advertising, part of freight and several duty classes are placeholders beside it. Those are the numbers to replace first.

OTOTO overview · All ideas