OTOTO — Margin breakdown

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Margin breakdown

Read Aug 2026. Figures here are a reading taken then, not a live feed.

On a $15 gadget, Amazon’s fulfilment fee costs twice as much as making it. After that fee, the goods, duty, freight, the referral fee and advertising, a little over a third is left, and that is a ceiling.

Two lines are measured: Amazon’s 15% referral fee and its pick-and-pack fee, read per listing. The goods are the weak part, and for three products they are now quoted. Alibaba factories priced the Elizabat scissors, the Splatypus spatula and the Vino bat corkscrew to OTOTO’s own designs, so each has a tab below with its suppliers, freight, landed cost and margin. Together they were about an eighth of August. The other 84 listings still carry commodity list prices plus an assumed premium for moulds and boxes, and the Whole brand tab, last, is the brand at August’s mix. Each dollar of unit cost moves the twelve months’ profit by about $454,000 once duty is added.

Elizabat kitchen scissors

COGS — what a pair of Elizabat scissors costs to make

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SupplierTrack recordBuyer ratingSold on AlibabaMOQUnit price
Yangjiang Yangdong Zhuopeng Industry & Trade Co., Ltd.Verified · 18 yrs4.7★ from 522 (store)—5,000 pieces$1.79
Yangjiang Asiakey Industrial Co., Ltd.Verified · 12 yrs5.0★ from 6 (store)—3,000 pieces$3.04–3.29
Average — the cost to make used below$2.42

Two factories quoted the custom bat handle itself, each at the tier nearest the brand’s yearly sales of about 12,000, and the two are averaged. Zhuopeng: $1.79 from 5,000, black and grey, boxed without a logo, EXW; it named 3,000 as the least it would make on a new mould. Asiakey: $3.29, $3.09 and $3.04 at 3,000, 5,000 and 10,000, FOB Shenzhen, in a custom printed box — an estimate from photos, to be adjusted once a prototype sets the weight. The two are nearly twice apart. Tooling, a one-time payment and not in the unit price: Zhuopeng’s mould is about $2,800, not refundable as stated; Asiakey’s is $5,000 for two moulds (the plastic body and the soft grip), refunded once orders reach 30,000. Averaged like the prices, $3,900. Both take about 50 days to produce. A third factory, Luban, quoted only its own stock scissors, a different design, and is not in the price; one more did not quote. Requested through Alibaba’s sourcing agent (Accio) and checked against its screenshots of the replies. Verified suppliers rated 4.5 or better.

Shipping — what it costs to move one pair from China

InputFigureWhere it comes from
Carton24.4 × 12.1 × 2.0 cm, 0.15 kgKeepa’s package for B0C6MMDCT2, the Elizabat listing
Volume0.00059 cbmThe package in cubic metres
Rate$497 / cbmLess-than-container-load, China → US West Coast, door to door
Shipping, per pair$0.290.00059 cbm × $497

The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded. Another of the brand’s products ships at its own figure.

Landed cost — production, duty and shipping, per pair

LinePer pairFrom
Production$2.42Two Alibaba suppliers’ quotes, averaged — COGS table above
Tariff$0.94Metal-implement duty, Section 301 and the China duty — the tariff line below
Shipping$0.29The package at $497/cbm — shipping table above
Landed cost$3.65What one pair costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 36.5% of the $9.99 August price. Amazon’s fees on the sale are their own lines. The mould, a one-time payment, is not in it.

Splatypus jar spatula

COGS — what a Splatypus spatula costs to make

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SupplierTrack recordBuyer ratingSold on AlibabaMOQUnit price
Kangde Silicone Co., Ltd.Verified · 17 yrs4.8★ from 11 (store)—500 pieces$2.07–2.37
Sheng Jie (Dongguan) Silicone Rubber Product FactoryVerified · 16 yrs4.9★ from 84 (store)—1,000 pieces$0.72–0.88
Average — the cost to make used below$1.40

Two silicone factories quoted the two-colour platypus spatula, each with its printed retail box added so the two compare like for like. Kangde: about $1.89, $1.79, $1.69 and $1.59 at 500, 1,000, 3,000 and 5,000, plus a $0.48 box, and it says a precise price needs the 3D design file. Sheng Jie: $0.58, $0.53 and $0.50 at 1,000, 3,000 and 5,000, plus a $0.30, $0.26 and $0.22 box. Each at the tier nearest the brand’s yearly sales of about 12,000 — $2.07 and $0.72 — and averaged; the two are nearly three times apart. Tooling, not in the unit price: Sheng Jie’s mould is $2,424, refunded once orders reach $40,000 (about 80,000 pieces); Kangde’s is about $1,680, refunded only past 100,000 pieces and only if Kangde may sell the design to others. Production takes 20–26 working days at Kangde and 10–25 days at Sheng Jie, by quantity. Kangde’s store has 11 reviews, a thin record. Three more factories did not quote and two declined. EXW. Requested through Alibaba’s sourcing agent (Accio) and checked against its screenshots of the replies. Verified suppliers rated 4.5 or better.

Shipping — what it costs to move one spatula from China

InputFigureWhere it comes from
Carton23.4 × 6.0 × 2.4 cm, 0.06 kgKeepa’s package for B07H7ZDBV4, the Splatypus listing
Volume0.00034 cbmThe package in cubic metres
Rate$497 / cbmLess-than-container-load, China → US West Coast, door to door
Shipping, per spatula$0.170.00034 cbm × $497

The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded. Another of the brand’s products ships at its own figure.

Landed cost — production, duty and shipping, per spatula

LinePer spatulaFrom
Production$1.40Two Alibaba suppliers’ quotes, averaged — COGS table above
Tariff$0.19Plastic-kitchenware duty and the China duty — the tariff line below
Shipping$0.17The package at $497/cbm — shipping table above
Landed cost$1.76What one spatula costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 17.7% of the $9.95 August price. Amazon’s fees on the sale are their own lines. The mould is not in it.

Vino bat corkscrew

COGS — what a Vino bat corkscrew costs to make

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SupplierTrack recordBuyer ratingSold on AlibabaMOQUnit price
Dongguan City Kingtop Metal Product Co., Ltd.Verified · 14 yrs4.6★ from 38 (store)—1,000 pieces$5.26
Shenzhen BYF Precision Mould Co., Ltd.Verified · 9 yrs4.8★ from 66 (store)—500 pieces$5.82–6.20
Average — the cost to make used below$5.54

Two die-casting factories quoted the bat-wing corkscrew, both from a mould they already have, so neither charges tooling. Kingtop: $5.26 with its packaging box ($5.12 without), the same price up to 5,000. BYF: $6.20, $6.00 and $5.82 at 1,000, 3,000 and 5,000 in a custom colour box, zinc alloy and silicone. Both EXW, and each at the tier nearest the brand’s yearly sales of about 5,000, averaged. It is more than twice the $2.20 the type model assumed for a metal gadget. Samples cost $50 and $10; production takes about 25 days at Kingtop and 18–25 working days at BYF. A third factory has not quoted and two declined. Requested through Alibaba’s sourcing agent (Accio) and checked against its screenshots of the replies. Verified suppliers rated 4.5 or better.

Shipping — what it costs to move one corkscrew from China

InputFigureWhere it comes from
Carton19.7 × 15.4 × 4.2 cm, 0.26 kgKeepa’s package for B08J4GMWBR, the Vino listing
Volume0.00127 cbmThe package in cubic metres
Rate$497 / cbmLess-than-container-load, China → US West Coast, door to door
Shipping, per corkscrew$0.630.00127 cbm × $497

The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded. It is the bulkiest of the three to ship.

Landed cost — production, duty and shipping, per corkscrew

LinePer corkscrewFrom
Production$5.54Two Alibaba suppliers’ quotes, averaged — COGS table above
Tariff$2.14Metal-implement duty, Section 301 and the China duty — the tariff line below
Shipping$0.63The package at $497/cbm — shipping table above
Landed cost$8.31What one corkscrew costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 41.7% of the $19.95 August price. Amazon’s fees on the sale are their own lines.

Whole brand

Assumed cost to make, by product type — every listing but the three heroes

Product type — what was readTierUnit cost
Small silicone or plastic gadget — spoon rests, tea infusers, ladles and the rest. Made-in-China list prices: jar spatulas $0.30–1.10, nylon ladles $0.48–1.69, character tea infusers $1.35–2.00, spoon rests $0.19–2.94. Taken at $1.20 for a custom-moulded piece, plus a ~$0.40 printed box — the box a placeholder, not a quoteDerived, weak$1.60
Garlic press. Plastic $0.55, aluminium $1.33–1.75. Gracula is glass-fibre polypropylene, made in China by one listing; the ~$0.40 box is assumedDerived, weak$1.80
Metal gadget — other scissors, openers, peelers. Kitchen scissors $0.22–0.95, corkscrews $0.16–1.03, steel gadgets $0.40–2.00, plus ~$1 for the character handle, tooling and box — a placeholder, not a quote. Quoted, the Elizabat scissors came to $2.42 and the Vino corkscrew to $5.54Derived, weak$2.20
Three-piece bundle. Three small gadgets and a ~$0.20 shared box (assumed)Derived, weak$5.00
Cutting board / oven mitts. Bamboo boards $1.80–4.85; custom-print cotton mitts $1.67–2.00 a piece, double mitts $7.22–8.66Derived, weak$3.50 each
Tongs / larger moulded items / umbrella / bookmarks / unclassified — a placeholder, not a quote. No price read for any of themASSUMED$1.50 / $2.50 / $4.00 / $0.60 / $2.00

List prices describe the category, not OTOTO’s supplier, and these are the company’s own shapes. The quotes for the three heroes landed below the type cost for the spatula, a little above it for the scissors and well above it for the corkscrew, so the error runs both ways. Freight for these listings is their package volume at the FBX01 container rate with assumed container fill, 15% carton overhead and $0.35 a unit for drayage and placement.

The quotes cut both ways. The spatula costs less to make than the type model assumed, and its margin rises. The scissors cost a little more, and on a $10 sale, where Amazon’s pick-and-pack fee is still the biggest cost, they keep about 7%. The corkscrew is further out: at more than twice the assumed cost, with a 38.7% duty on top, its landed cost is over two-fifths of its price and it keeps about a fifth. One set of rates also understates the rest of the year. August ended on sale prices, so Amazon’s fixed fee took a bigger share of each dollar than usual. The dossier’s month-by-month model uses each month’s own prices, duty and freight, and keeps 42% over the twelve months to August 2026, about $2.50M, where this chart’s August rates give about $2.15M.

The three quotes are for OTOTO’s own bat and platypus designs, from factories that would need, or already have, the moulds, and each rests on two factories’ prices averaged. The other 84 listings, nearly nine-tenths of August, are still commodity list prices standing in for a quote, and freight and several duty classes are placeholders beside them. Those are the numbers to replace next.

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