Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Aug 2026. Figures here are a reading taken then, not a live feed.
Brand defence, plus one generic placement. They hold the top sponsored slots on their own name, and gift searches find them organically.
On “ototo”, 5 of 12 sponsored slots were theirs, including the top four. Other kitchen and Halloween brands bought the rest. On eight generic searches they held 1 of 96 sponsored slots: Splatypus at #4 on “jar spatula”. Organic rank does the work on gift searches: #5 on “halloween kitchen accessories”, #8 on both “cute kitchen gadgets” and “funny kitchen gifts”. On “garlic press” and “tea infuser”, the searches for what their two famous products actually do, they are not on the first page at all.
Each search was read once, logged out, with delivery set to New York and checked on the page. That read cannot see Sponsored Brands or Display elsewhere on the page, Amazon’s DSP, or anything off Amazon. The brand’s site claims 500M+ social views, and that claim was not checked.
| Search | Sponsored slots | Theirs | Their organic positions |
|---|---|---|---|
| ototo | 12 | 5 — positions 1–4, 11 | — |
| halloween kitchen accessories | 12 | 0 | #5, #40, #44, #49 |
| cute kitchen gadgets | 12 | 0 | #8, #9, #25, #36, #37, #44, #58 |
| funny kitchen gifts | 12 | 0 | #8, #10, #17, #18, #25, #44, #54 |
| soup ladle | 12 | 0 | #30 |
| jar spatula | 12 | 1 — Splatypus at #4 | #38 |
| spoon rest | 12 | 0 | #54 |
| garlic press | 12 | 0 | Not on page 1 |
| tea infuser | 12 | 0 | Not on page 1 |
Headless Chrome, logged out, delivery set to New York 10001 and checked on the page, one read per term, matched against every brand listing. Amazon localises and rotates results, so this is a reading on a day, not a rank that holds.