Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Aug 2026. Figures here are a reading taken then, not a live feed.
| Keyword | Searches a month | Organic rank | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| kitchen gadgets | 198,004 | #33 | None | $0.35 | $0 |
| gothic decor | 85,001 | #49 | None | $0.35 | $0 |
| goth | 76,009 | #28 | None | $0.89 | $0 |
| gadgets | 59,088 | #51 | None | $0.42 | $0 |
| gothic | 40,917 | #12 | None | $0.35 | $0 |
| gothic home decor | 37,172 | #31 | None | $0.35 | $0 |
| halloween kitchen | 33,404 | #15 | under 1% of ads | $0.56 | under $1 |
| unique gifts | 31,917 | #27 | None | $0.35 | $0 |
| witchy home decor | 30,429 | #57 | None | $0.35 | $0 |
| halloween baking | 29,734 | #60 | None | $0.48 | $0 |
| witchy gifts for women | 22,992 | #47 | None | $0.35 | $0 |
| mini spatula | 22,604 | #53 | None | $0.35 | $0 |
| small spatula | 21,965 | #57 | None | $0.35 | $0 |
| bat decor | 21,570 | #24 | None | $0.35 | $0 |
| witchy | 18,211 | #38 | None | $0.35 | $0 |
| spooky gifts | 16,303 | #54 | None | $0.35 | $0 |
| goth decor | 15,787 | #25 | None seen | $0.35 | $0 |
| horror gifts | 14,974 | #28 | None seen | $0.65 | $0 |
| halloween themed gifts | 14,772 | #34 | None seen | $0.55 | $0 |
| halloween dishes | 14,309 | #34 | None seen | $0.35 | $0 |
| mud pie halloween | 14,195 | — | None | $0.40 | $0 |
| spurtle | 13,700 | #34 | None seen | $1.35 | $0 |
| ototo | 13,668 | #2 | None seen | $0.91 | $0 |
| halloween utensil holder | 12,394 | #54 | None seen | $0.35 | $0 |
| wine gifts | 11,472 | #45 | None seen | $1.97 | $0 |
| halloween prizes for adults | 11,413 | #20 | None seen | $0.35 | $0 |
| halloween office supplies | 10,969 | #59 | None seen | $0.62 | $0 |
| gothic accessories | 10,278 | #42 | None seen | $0.48 | $0 |
| gadget | 9,962 | #7 | None seen | $0.75 | $0 |
| cork screw wine bottle opener | 9,535 | #46 | None seen | $2.22 | $0 |
| cooking gadgets | 9,306 | #43 | None seen | $0.68 | $0 |
| whimsigoth decor | 9,248 | #60 | None seen | — | $0 |
| spooky basket stuffers for men | 8,796 | #70 | 3% of ads | $1.04 | $7 |
| cool kitchen gadgets | 8,633 | #12 | None seen | $0.64 | $0 |
| spooky gifts for women | 8,536 | #24 | None seen | $0.87 | $0 |
| bats decor | 8,337 | #49 | None seen | $0.98 | $0 |
| johanna parker halloween | 8,242 | #37 | None seen | $0.35 | $0 |
| jar spatula | 8,208 | #27 | 1% of ads | $0.35 | under $1 |
| quirky home decor | 7,831 | #26 | None seen | $0.59 | $0 |
| spooky home decor | 7,790 | #29 | None seen | $0.60 | $0 |
| cute halloween stuff | 7,741 | — | 14% of ads | $0.78 | $25 |
| kitchen witch | 7,712 | #26 | None seen | $0.63 | $0 |
| cooking gifts | 7,321 | #17 | None seen | $1.39 | $0 |
| halloween cutting board | 7,250 | #42 | None seen | $0.75 | $0 |
| witchy stuff | 6,978 | #35 | None seen | $0.65 | $0 |
| halloween kitchen accessories | 6,914 | #1 | None seen | $0.50 | $0 |
| halloween gift ideas | 6,898 | #44 | None seen | $0.74 | $0 |
| halloween decor kitchen | 6,612 | #49 | None seen | $0.35 | $0 |
| whimsy goth | 6,606 | #2 | None seen | — | $0 |
| kitchen gadget | 6,557 | #9 | 2% of ads | $0.35 | $1 |
Jungle Scout, for the three best sellers (Splatypus, Elizabat, Vino): exact-match monthly searches and the best organic position any of them held. “Their ads” is the brand’s share of the sponsored results where Jungle Scout’s share of voice was read, weighted by position; elsewhere, the best sponsored rank among them. Cost per click is Amazon’s own suggested exact bid. Ad spend a month is the modelled cost on that keyword, out of $171 in all. Read 12 October 2026.
| Keyword | Product | Searches a month | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| ototo halloween | Splatypus jar spatula | 2,670 | 86% of ads | $0.41 | $28.35 |
| cute halloween stuff | Vino bat corkscrew and bottle opener | 7,741 | 14% of ads | $0.78 | $25.05 |
| goth kitchen accessories | Elizabat kitchen scissors | 1,819 | 72% of ads | $0.35 | $13.82 |
| ototo gracula garlic crusher | Splatypus jar spatula | 450 | 99% of ads | $0.56 | $7.51 |
| spooky basket stuffers for men | Vino bat corkscrew and bottle opener | 8,796 | 3% of ads | $1.04 | $6.94 |
| spooky birthday gifts for women | Vino bat corkscrew and bottle opener | 876 | 18% of ads | $1.41 | $6.83 |
| peanut butter scoop | Splatypus jar spatula | 450 | 37% of ads | $1.25 | $6.17 |
| halloween wine stopper | Vino bat corkscrew and bottle opener | 2,009 | 17% of ads | $0.55 | $5.69 |
| spooky kitchen accessories | Splatypus jar spatula | 798 | 67% of ads | $0.35 | $5.61 |
| ototo+halloween | Splatypus jar spatula | 450 | 100% of ads | $0.41 | $5.53 |
| ototo cat | Splatypus jar spatula | 450 | 100% of ads | $0.35 | $4.72 |
| romantic goth | Vino bat corkscrew and bottle opener | 1,276 | 28% of ads | $0.41 | $4.35 |
| oxo gadgets | Splatypus jar spatula | 450 | 33% of ads | $0.95 | $4.20 |
| eto wine | Vino bat corkscrew and bottle opener | 450 | 68% of ads | $0.46 | $4.20 |
| paw spoon | Splatypus jar spatula | 450 | 65% of ads | $0.35 | $3.07 |
| spooky wine glasses | Vino bat corkscrew and bottle opener | 1,632 | 10% of ads | $0.65 | $3.06 |
| goth kitchen utensils | Splatypus jar spatula | 450 | 57% of ads | $0.35 | $2.70 |
| pizza ladle | Splatypus jar spatula | 450 | 18% of ads | $1.02 | $2.54 |
| corporate goth accessories | Vino bat corkscrew and bottle opener | 450 | 33% of ads | $0.56 | $2.48 |
| oxo kitchen gadgets | Splatypus jar spatula | 450 | 18% of ads | $0.95 | $2.36 |
| bat accessories | Elizabat kitchen scissors | 5,459 | 4% of ads | $0.35 | $2.31 |
| gothic kitchen utensils | Splatypus jar spatula | 450 | 43% of ads | $0.35 | $2.03 |
| peanut butter knife for jar | Splatypus jar spatula | 280 | 26% of ads | $0.89 | $1.98 |
| mini jar scraper spatula | Splatypus jar spatula | 998 | 14% of ads | $0.35 | $1.45 |
| kitchen gadget | Splatypus jar spatula | 6,557 | 2% of ads | $0.35 | $1.32 |
| punk rock gifts | Vino bat corkscrew and bottle opener | 718 | 4% of ads | $1.39 | $1.18 |
| spooky accessories | Elizabat kitchen scissors | 1,357 | 6% of ads | $0.45 | $1.04 |
| nordic ware skull | Elizabat kitchen scissors | 419 | 24% of ads | $0.35 | $1.04 |
| jar spatula | Splatypus jar spatula | 8,208 | 1% of ads | $0.35 | $0.93 |
| phantom of the opera gifts | Elizabat kitchen scissors | 637 | 14% of ads | $0.35 | $0.93 |
| oxo+gadgets | Splatypus jar spatula | 450 | 7% of ads | $0.95 | $0.93 |
| gothic gift | Elizabat kitchen scissors | 450 | 18% of ads | $0.35 | $0.87 |
| platapus | Splatypus jar spatula | 424 | 14% of ads | $0.49 | $0.86 |
| halloween kitchen | Splatypus jar spatula | 33,404 | under 1% of ads | $0.56 | $0.84 |
| cannon beer opener | Vino bat corkscrew and bottle opener | 450 | 10% of ads | $0.58 | $0.81 |
| bat kitchen | Elizabat kitchen scissors | 710 | 10% of ads | $0.35 | $0.77 |
| pokemon kitchen accessories | Elizabat kitchen scissors | 450 | 10% of ads | $0.54 | $0.76 |
| nightmare before christmas kitchen | Elizabat kitchen scissors | 6,396 | 1% of ads | $0.35 | $0.73 |
| cute goth | Elizabat kitchen scissors | 450 | 15% of ads | $0.35 | $0.73 |
| prepara thumb scraper | Splatypus jar spatula | 450 | 14% of ads | $0.35 | $0.65 |
| nordic ware halloween | Splatypus jar spatula | 450 | 6% of ads | $0.56 | $0.47 |
| spatty daddy | Splatypus jar spatula | 553 | 3% of ads | $1.08 | $0.45 |
| cute kitchen stuff | Splatypus jar spatula | 4,386 | 1% of ads | $0.35 | $0.38 |
| halloween kitchen utensils | Splatypus jar spatula | 3,232 | 1% of ads | $0.56 | $0.33 |
| halloween bottle opener | Elizabat kitchen scissors | 2,009 | 1% of ads | $0.35 | $0.26 |
| silicone cookie scoop | Splatypus jar spatula | 340 | 3% of ads | $0.81 | $0.24 |
| spooky season gifts | Elizabat kitchen scissors | 1,566 | 1% of ads | $0.66 | $0.19 |
| silly scissors | Elizabat kitchen scissors | 578 | 1% of ads | $1.57 | $0.17 |
| nutella spoon | Splatypus jar spatula | 450 | 4% of ads | $0.35 | $0.17 |
| playing card bottle opener | Vino bat corkscrew and bottle opener | 450 | 1% of ads | $0.84 | $0.16 |
| salinger | Vino bat corkscrew and bottle opener | 1,226 | 1% of ads | $0.36 | $0.07 |
| nightmare before christmas kitchen stuff | Elizabat kitchen scissors | 845 | 1% of ads | $0.35 | $0.07 |
| spatty last drop spatula | Splatypus jar spatula | 450 | 2% of ads | $0.35 | $0.07 |
| revenge gifts for ex | Vino bat corkscrew and bottle opener | 450 | 1% of ads | $0.84 | $0.06 |
| cute bottle opener | Elizabat kitchen scissors | 1,832 | under 1% of ads | $0.73 | $0.03 |
| mini kitchen gadgets | Vino bat corkscrew and bottle opener | 1,381 | under 1% of ads | $1.40 | $0.03 |
| lobster bottle opener | Vino bat corkscrew and bottle opener | 450 | 1% of ads | $0.38 | $0.03 |
| cute kitchen utensils | Splatypus jar spatula | 1,281 | under 1% of ads | $0.35 | $0.02 |
| beer bat | Vino bat corkscrew and bottle opener | 450 | under 1% of ads | $0.35 | $0.02 |
| bird bottle opener | Vino bat corkscrew and bottle opener | 450 | under 1% of ads | $0.37 | $0.02 |
| cooking scraper tool | Splatypus jar spatula | 806 | under 1% of ads | $0.96 | $0.01 |
| halloween wine bottle cover | Splatypus jar spatula | 831 | under 1% of ads | $0.55 | $0.00 |
| bottle cooler sleeve | Splatypus jar spatula | 450 | under 1% of ads | $0.79 | $0.00 |
| ototot | Splatypus jar spatula | 450 | 100% of ads | — | no bid, not priced |
| spaddy daddy spatula | Splatypus jar spatula | 450 | under 1% of ads | $0.35 | $0.00 |
| prime time deals of the day clearance | Elizabat kitchen scissors | 450 | 6% of ads | — | no bid, not priced |
| wine opener cute | Elizabat kitchen scissors | 450 | under 1% of ads | $1.56 | $0.00 |
| jurassic park bottle opener claw | Vino bat corkscrew and bottle opener | 450 | 17% of ads | — | no bid, not priced |
Every keyword where an ad of theirs was seen, 68 of them, biggest modelled spend first. They add up to $170.59 a month — the $171 of Amazon ads in the Ad spend table below, before rounding. “Their ads” is their share of Jungle Scout’s sponsored results, weighted by position, or their best sponsored position in the New York read. Where neither Amazon nor Jungle Scout gives a bid, the keyword is listed but not priced.
Organic rank does the work on gift searches, not ads. An earlier read on 16 September found them #5 on “halloween kitchen accessories” and #8 on both “cute kitchen gadgets” and “funny kitchen gifts” without paying, while on their own name they held 5 of 12 sponsored slots, the top four among them. Other kitchen and Halloween brands bought the other seven.
| Line | A month | Share of revenue | Per sale | Basis |
|---|---|---|---|---|
| Splatypus jar spatula | $86 | 0.86% | $0.09 | Modelled: $52–$129 |
| Elizabat kitchen scissors | $24 | 0.24% | $0.02 | Modelled: $14–$36 |
| Vino bat corkscrew and bottle opener | $61 | 1% | $0.20 | Modelled: $37–$91 |
| Total — the margin line | $1,395 | 0.66% | $0.10 | Modelled: $103–$256 |
What the Margin breakdown takes off for Amazon advertising. The total applies the modelled rate to the whole brand’s snapshot revenue, $211,372, since the model reads the three best sellers; per sale is that share of the $14.94 average sale.