White Mountain Puzzles — Timeline

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Timeline

Forty-eight years as a company and fifteen on Amazon — where every year is shaped by one December.

• 1978 — Brand: A poster company starts in New Hampshire Founded by Cronan Minton and Ted Wroblewski, by the company’s own account, and later handed to their sons Sean and Colin. It became White Mountain Puzzles, and the families still own it.
• 12 Aug 1999 — Web: whitemountainpuzzles.com registered From the domain record. The first archived capture of the site follows eight months later.
• 7 Apr 2000 — Web: The Wayback Machine’s first capture of the site
• 18 Aug 2011 — Amazon: The oldest listing still live: Nostalgic Labels A 1,000-piece candy-wrapper collage. Fifteen years later it still sells enough to carry a badge.
• 16 Feb 2018 — Web: The oldest product record in their Shopify store The store now carries 601 products at a median of $19.99 — the same price the best sellers carry on Amazon.
• 2018 — Brand: Invited to the White House Made in America Showcase One company from each state; this one represented New Hampshire, by its own About page.
• 29 Aug 2018 — Amazon: Mini Cereal Boxes goes up Six 100-piece puzzles at $17.99, and eight years later the second-best seller in the catalogue.
• 2021 — Brand: Among the five fastest-growing private companies in New Hampshire By the company’s own About page.
• 11 Oct 2024 — Amazon: Did You Know and Crazy State Laws, on the same day Now the first and third best sellers. Ten of the fifteen best-selling listings today went up on or after this date.
• 30 Nov 2025 — Amazon: November: $948,912 Twice October, on the way to December.
• 31 Dec 2025 — Amazon: $1,526,950 — December 76,800 puzzles, three times June, and 22% of the whole year in one month.
• 31 Jan 2026 — Amazon: January falls 65% $526,215 — and still above six of the eight months that follow it.
• 31 May 2026 — Amazon: The low: $246,072 Only 150 listings carried a badge that month, against 224 in June. A listing that dips under Amazon’s threshold of roughly 50 a month counts as zero, so part of this trough is the floor rather than the business.
• 2026 — Brand: On USA Today’s reader-voted lists for customer service and online stores By the company’s own About page.

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