White Mountain Puzzles — Revenue
Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Revenue
The chart is three channels added together, and only one of them was counted. Amazon US is measured — each month end’s sold badge on every listing, priced at the buy box, back to September 2023 where Amazon’s badge record begins. Amazon Europe is an estimate, set at 40% of Amazon revenue against the United States’ 60%. Their own store is an estimate too: a monthly visit count, a 3% conversion rate and the $19.99 shelf price. Both estimated lines are held at a fixed share of the measured one, so all three move with the same season.
And the season is the shape of the whole year. On Amazon US the three Decembers in the record ran $893,712, $1.31M and $1.53M, each January gave back between 43% and 67% of it, and outside November to January that catalogue moves between roughly $226,000 and $571,000 a month. The older months are the softer floor — a puzzle discontinued since is not in today’s catalogue and counts as zero — so some of the climb between those Decembers is the method rather than the business. Of each month about two-fifths is kept, before returns and overhead.
Where the revenue comes from
- Amazon United States — about 53% of the month: Measured — counted: 199 listings carrying Amazon’s “bought in past month” badge, priced at the buy box The one counted channel, and the base the other two are computed from.
- Amazon Europe — about 35% of the month: Estimated Modelled at 40% of Amazon revenue against the United States’ 60%. Nothing here was counted, and what was counted points the other way: no White Mountain seller account on the UK, Germany, France, Italy or Spain, no badged listing on any of them, and their own international page sending European buyers to a distributor in Staffordshire.
- Their own store — about 12% of the month: Estimated — counted: 147,663 visits a month — Similarweb Those visits at a 3% conversion rate and the $19.99 shelf price. The visit count is a reading; the conversion rate is an assumption, and Shopify publishes no sales.
Shares of every month on the chart, not just the latest — the two estimated lines are held at a fixed share of the measured one. Wholesale and the shop in Jackson are real channels and are in none of this.
These rows are the Amazon US month, the measured channel, and not the whole of the chart above. Inside it no listing is more than 3%: the ten best sellers are 18% of Amazon US revenue and the top fifty 49%, and the rest is a tail of puzzles each selling a few hundred a month or fewer.
Did You Know · 1,000 pieces (B0DJWLQR6W): $9,995 a month at $20
Mini Cereal Boxes · 100 pieces (B07GYC4X2T): $8,995 a month at $18
Crazy State Laws · 1,000 pieces (B0DJWJTCYT): $7,996 a month at $20
Family Retreat · 1,000 pieces (B0C9R719NJ): $5,997 a month at $20
Slang We Used · 1,000 pieces (B0CM7YW7WV): $5,997 a month at $20
Welcome Fall · 1,000 pieces (B0D5N5MDBY): $5,997 a month at $20
Horror Stories · 1,000 pieces (B0DJ3JQQJF): $5,997 a month at $20
Card Games · 1,000 pieces (B0DVDSMK56): $5,997 a month at $20
Lobster Landing · 1,000 pieces (B0DVW4LHWX): $5,997 a month at $20
Halloween Horror · 1,000 pieces (B0DVW8BV7P): $5,997 a month at $20
Halloween Dog House · 1,000 pieces (B0FH37QLP2): $5,997 a month at $20
State Trivia · 1,000 pieces (B0FWGXDGY6): $5,997 a month at $20
I Love The 1980's · 1,000 pieces (B081K6CLT6): $3,998 a month at $20
Things Parents Say · 1,000 pieces (B0BGQV8TK4): $3,998 a month at $20
Sports Heroes · 1,000 pieces (B0C8291RV9): $3,998 a month at $20
Movie Snacks · 1,000 pieces (B0CM82125P): $3,998 a month at $20
Halloween Crochet · 1,000 pieces (B0DJ3L5P8K): $3,998 a month at $20
Dock Dogs · 1,000 pieces (B0DVW31JBM): $3,998 a month at $20
Potting Shed · 1,000 pieces (B0F7VMKFC2): $3,998 a month at $20
Parkside Coffee · 1,000 pieces (B0FC8QW5QY): $3,998 a month at $20
Favorite Ice Creams · 1,000 pieces (B0FLSMQTCV): $3,998 a month at $20
Book Collage Puzzles with Large Pieces Gift for Adul · 1,000 pieces (B0FXN3R1LM): $3,998 a month at $20
I Love Fishing · 1,000 pieces (B0GFXXW32J): $3,998 a month at $20
Patriotic Porch · 1,000 pieces (B0GV5TC8JY): $3,998 a month at $20
Puzzles Travel The World (B016MUZWKE): $3,398 a month at $17
Coffee & Cake · 500 pieces (B0BXMJ8KLX): $3,398 a month at $17
Dog Stamps · 500 pieces (B0DJWKR8V6): $3,398 a month at $17
The General Store · 500 pieces (B0DVW44XHC): $3,390 a month at $17
Old School Cool · 1,000 pieces (B0FH35DYT2): $2,199 a month at $22
The 1970's · 1,000 pieces (B001BSH4VI): $1,999 a month at $20
The Eighties · 1,000 pieces (B007AQKBWO): $1,999 a month at $20
The Games We Played · 1,000 pieces (B008DVR2F4): $1,999 a month at $20
1990s · 1,000 pieces (B00CP7O9T4): $1,999 a month at $20
Puzzles Broadway, 1000 Piece Jigsaw Puzzle (B00PNCJ31M): $1,999 a month at $20
Puzzles Cereal Boxes (B01N5Q40GV): $1,999 a month at $20
Halloween Fall and Autumn Puzzles Large Pieces Gift · 1,000 pieces (B075NWP61G): $1,999 a month at $20
Great Paintings · 1,000 pieces (B076XHMW8Y): $1,999 a month at $20
Music · 1,000 pieces (B07XYHJ696): $1,999 a month at $20
I Love Golf · 1,000 pieces (B08BTX2SGR): $1,999 a month at $20
Summer Breeze · 1,000 pieces (B08YSWJRV6): $1,999 a month at $20
Words of Wisdom · 1,000 pieces (B097874QVQ): $1,999 a month at $20
Out to Lunch · 1,000 pieces (B09JVTVH9L): $1,999 a month at $20
Rockefeller Christmas · 1,000 pieces (B0B13XDSMH): $1,999 a month at $20
Witches Welcome · 1,000 pieces (B0B1444956): $1,999 a month at $20
I Love Baseball · 1,000 pieces (B0B7848C7B): $1,999 a month at $20
I Love Football · 1,000 pieces (B0BGR7P75W): $1,999 a month at $20
Great Stories · 1,000 pieces (B0BRM93M8N): $1,999 a month at $20
Surf Shack · 1,000 pieces (B0C9R751R5): $1,999 a month at $20
Autumn House · 1,000 pieces (B0CGY4HYCK): $1,999 a month at $20
They Still Make that? · 1,000 pieces (B0CX6MRLYP): $1,999 a month at $20
Autumn · 1,000 pieces (B0D5MZX883): $1,999 a month at $20
Dad Jokes · 1,000 pieces (B0D5N7834M): $1,999 a month at $20
80's Movie Quotes · 1,000 pieces (B0D9ZP742D): $1,999 a month at $20
Happy Birthday · 1,000 pieces (B0DJWKLHSY): $1,999 a month at $20
Family Picnic · 1,000 pieces (B0DJWL21SP): $1,999 a month at $20
Low Tide · 1,000 pieces (B0DJWLJNTY): $1,999 a month at $20
Iconic State Foods · 1,000 pieces (B0DVFG61Y5): $1,999 a month at $20
Ice Cream Van · 1,000 pieces (B0DVWR2TYB): $1,999 a month at $20
Halloween Season · 1,000 pieces (B0F7YQ4TNN): $1,999 a month at $20
House of Horror · 1,000 pieces (B0F8RCVS3L): $1,999 a month at $20
I Love The Beach · 1,000 pieces (B0FH36HMK9): $1,999 a month at $20
Things I Have Learned · 1,000 pieces (B0FH37QXC8): $1,999 a month at $20
Summer Porch · 1,000 pieces (B0FLSM3KRV): $1,999 a month at $20
Fright House · 1,000 pieces (B0FLSMJ5T2): $1,999 a month at $20
Beach Escape · 1,000 pieces (B0FLSPLVMG): $1,999 a month at $20
1000 Piece Halloween Jigsaw Puzzle Spooky Fall with Large Pieces Gift for Adu… (B0FS7YVBLR): $1,999 a month at $20
Spooky Fall and Autumn with Large Pieces Gift for Ad · 1,000 pieces (B0FS817GF4): $1,999 a month at $20
Wilderness Cabin · 1,000 pieces (B0G15Z1T48): $1,999 a month at $20
Cabin Retreat · 500 pieces (B0G15Z6JSH): $1,999 a month at $20
Signs Across America States · 1,000 pieces (B0G15ZTDG3): $1,999 a month at $20
Simple Pleasures · 1,000 pieces (B0G161S1TS): $1,999 a month at $20
Farm Stand · 1,000 pieces (B0G161S9C9): $1,999 a month at $20
Autumn Leaves · 1,000 pieces (B0G1637GFR): $1,999 a month at $20
Porch Puppies · 1,000 pieces (B0G1643FKP): $1,999 a month at $20
Wisdom from The Garden · 1,000 pieces (B0G1673LTN): $1,999 a month at $20
Country Cafe · 1,000 pieces (B0GHZQC134): $1,999 a month at $20
Watching Sunset · 1,000 pieces (B0GPR9WJB4): $1,999 a month at $20
Late Summer in Paris · 1,000 pieces (B0GPRBXBPZ): $1,999 a month at $20
Travel the World · 1,000 pieces (B0GPRJSGRD): $1,999 a month at $20
The Quilt Barn 1000 Piece Jigsaw Puzzle | Autumn Country Barn Puzzle with Vin… (B0GPRJWC7T): $1,999 a month at $20
Antiques · 1,000 pieces (B0GPRL9WQQ): $1,999 a month at $20
This Or that · 1,000 pieces (B0GV5V2CXH): $1,999 a month at $20
250 Celebration of America · 1,000 pieces (B0GV5W7GQ4): $1,999 a month at $20
Cult Classics · 1,000 pieces (B0GZS2S4H4): $1,999 a month at $20
Enter If You Dare · 1,000 pieces (B0GZS4BX49): $1,999 a month at $20
Grateful Thanksgiving · 1,000 pieces (B0H7T4RKDF): $1,999 a month at $20
Puzzles Things I Ate As A Kid Collage Puzzle (B00SOYXJ1Q): $1,934 a month at $19
M&M's · 1,000 pieces (B0BRMCXBR1): $1,933 a month at $19
Trick or Treat · 1,000 pieces (B09NKPSNYR): $1,899 a month at $19
Movies · 1,000 pieces (B076XD1F5X): $1,895 a month at $19
Puzzles Road Signs (B016UMRR8E): $1,699 a month at $17
Nostalgic Retro Collage Puzzles with Large Pieces Gif · 500 pieces (B07J6SVBCN): $1,699 a month at $17
Local Pet Store · 500 pieces (B08FC2GSN6): $1,699 a month at $17
My Yellow Beach House · 500 pieces (B0BRLTKCQM): $1,699 a month at $17
Beach Umbrella · 500 pieces (B0BXM9ZMR3): $1,699 a month at $17
Cabin in The Woods · 500 pieces (B0BXMNF8HC): $1,699 a month at $17
Vintage Ads · 500 pieces (B0BXMSQXMM): $1,699 a month at $17
Rainbow Chairs · 500 pieces (B0C9R7N7W9): $1,699 a month at $17
Halloween Fun · 500 pieces (B0DJ3M4D8K): $1,699 a month at $17
Tropical Fish · 500 pieces (B0DJWL2WPL): $1,699 a month at $17
Good Vibes · 500 pieces (B0DLHKYZLF): $1,699 a month at $17
Sunday Gathering · 500 pieces (B0DLHYH79Y): $1,699 a month at $17
Beach Cottages · 500 pieces (B0FLSPYKGC): $1,699 a month at $17
Patsy's Diner · 500 pieces (B0GFY7B8NR): $1,699 a month at $17
Christmas Crochet · 1,000 pieces (B0DLQL41VD): $1,187 a month at $24
Friends in Autumn · 1,000 pieces (B000BXJZY8): $1,000 a month at $20
Florida States · 1,000 pieces (B000BXK0ME): $1,000 a month at $20
Puzzles Best of Michigan (B000BXKTU2): $1,000 a month at $20
Puzzles The Sixties (B000H0S1TU): $1,000 a month at $20
Puzzles Rock 'N Roll (B000Z8C4O2): $1,000 a month at $20
Friends in Winter · 1,000 pieces (B001611A6U): $1,000 a month at $20
Vintage Book Covers Collage Puzzles with Large Piece · 1,000 pieces (B008DW23OI): $1,000 a month at $20
Jack O Lanterns Halloween Puzzles 1000 Pieces Pumpkin Puzzle for Fall and Aut… (B00SXXX9LS): $1,000 a month at $20
Puzzles Maine Lighthouse (B01CPF0GZG): $1,000 a month at $20
I Love Maine · 1,000 pieces (B073RMQLDR): $1,000 a month at $20
Puzzles Neuschwanstein Castle (B076WN85KW): $1,000 a month at $20
Beach House · 1,000 pieces (B084KVFH2N): $1,000 a month at $20
I Love Chicago · 1,000 pieces (B084L2TLG8): $1,000 a month at $20
The 1950s · 1,000 pieces (B086K2DF9N): $1,000 a month at $20
I Love New Jersey · 1,000 pieces (B0871247QL): $1,000 a month at $20
The 2010s · 1,000 pieces (B092398JGH): $1,000 a month at $20
I Love Music · 1,000 pieces (B09C165HDK): $1,000 a month at $20
State Travel Stickers · 1,000 pieces (B09JVTZYB1): $1,000 a month at $20
Things We Say · 1,000 pieces (B0B145DG3H): $1,000 a month at $20
Beach Sunset · 1,000 pieces (B0B14FX4D2): $1,000 a month at $20
New York Thanksgiving Parade · 1,000 pieces (B0BGQTM8CG): $1,000 a month at $20
Yosemite · 1,000 pieces (B0BRMHPWN8): $1,000 a month at $20
Boardwalk · 1,000 pieces (B0BXMPW7FC): $1,000 a month at $20
Seaside Dreams · 1,000 pieces (B0BXMRTM9P): $1,000 a month at $20
Food & Drink Puns · 1,000 pieces (B0BXMSX2DN): $1,000 a month at $20
I Love Wine · 1,000 pieces (B0C9R67JN8): $1,000 a month at $20
Concert Tickets · 1,000 pieces (B0C9R9S71H): $1,000 a month at $20
Pickleball · 1,000 pieces (B0C9RBJ9VG): $1,000 a month at $20
Mom's Shopping List · 1,000 pieces (B0CGYVM9G3): $1,000 a month at $20
4th of July · 1,000 pieces (B0CM7KPLGW): $1,000 a month at $20
The Trading Post · 1,000 pieces (B0CM7NJT4W): $1,000 a month at $20
Seas the Day · 1,000 pieces (B0CX6LQR62): $1,000 a month at $20
I Love Dogs · 1,000 pieces (B0D5N9B6WX): $1,000 a month at $20
Lake Time · 1,000 pieces (B0D9ZT7KGM): $1,000 a month at $20
Rainbow Umbrellas · 1,000 pieces (B0D9ZV8KW5): $1,000 a month at $20
Pretty As A Pitcher · 1,000 pieces (B0D9ZWR3WB): $1,000 a month at $20
Summer Holiday · 1,000 pieces (B0DJWK1923): $1,000 a month at $20
Floating Tiki Bar · 1,000 pieces (B0DJWKRRPN): $1,000 a month at $20
Vintage Classroom · 1,000 pieces (B0DJWKWVQL): $1,000 a month at $20
What Flowers Mean · 1,000 pieces (B0DJWLWFVS): $1,000 a month at $20
Seek & Find · 1,000 pieces (B0DLJG1MYN): $1,000 a month at $20
Fun At The Beach · 1,000 pieces (B0DVF74J2Y): $1,000 a month at $20
Signs of The Past · 1,000 pieces (B0DVFHPRNK): $1,000 a month at $20
Beach Hut Store · 1,000 pieces (B0DVVQJRYK): $1,000 a month at $20
America's Firsts · 1,000 pieces (B0DVVVD8PX): $1,000 a month at $20
Summer Camp · 1,000 pieces (B0DVVWSVYQ): $1,000 a month at $20
Beach Adventure · 1,000 pieces (B0DVVXTRDT): $1,000 a month at $20
Bake a Cake · 1,000 pieces (B0FC8YG44P): $1,000 a month at $20
Puzzler’s Paradise · 1,000 pieces (B0FFNJ791Q): $1,000 a month at $20
Cabin Vacation · 1,000 pieces (B0FFNTN4H5): $1,000 a month at $20
Lake Bungalow · 1,000 pieces (B0FH36JY73): $1,000 a month at $20
Boat Harbor · 1,000 pieces (B0FLSM6J1K): $1,000 a month at $20
On The Beach · 1,000 pieces (B0FLSTXSDN): $1,000 a month at $20
Café Bookstore · 1,000 pieces (B0FWHFK1S4): $1,000 a month at $20
Family Day At The Lake Ford · 1,000 pieces (B0FXN38ZCP): $1,000 a month at $20
I Love Philly · 1,000 pieces (B0G161XBSC): $1,000 a month at $20
Movie Night · 1,000 pieces (B0G162D584): $1,000 a month at $20
Sunset at the Beach · 1,000 pieces (B0G165ZPPY): $1,000 a month at $20
I Love Boston · 1,000 pieces (B0G1668QKJ): $1,000 a month at $20
Four Season Stained Glass · 1,000 pieces (B0G16CNWL5): $1,000 a month at $20
Outdoor Nature Collage Puzzles with Large Pieces Gif · 1,000 pieces (B0GHZRM7TY): $1,000 a month at $20
I Love Ice Cream · 1,000 pieces (B0GV5G9G8Z): $1,000 a month at $20
Cozy Bookshop · 1,000 pieces (B0GV5R6XJY): $1,000 a month at $20
Party Time · 1,000 pieces (B0GV5V4XRQ): $1,000 a month at $20
Things Kids Collect · 1,000 pieces (B0GV63H3PH): $1,000 a month at $20
Mystery Clues · 1,000 pieces (B0GZS33XN3): $1,000 a month at $20
Bait Shack Seek & Find · 1,000 pieces (B0GZS47K5M): $1,000 a month at $20
I Love Summer · 1,000 pieces (B0GZS8PZ8F): $1,000 a month at $20
Garden Boutique · 1,000 pieces (B0H7T2D4N3): $1,000 a month at $20
Cupcake Bakery · 1,000 pieces (B0H7T3YZ62): $1,000 a month at $20
Halloween Store · 500 pieces (B0H7T4KDY2): $1,000 a month at $20
Mainstreet Afternoon · 1,000 pieces (B0H7T7Z9F5): $1,000 a month at $20
Glacial Express · 1,000 pieces (B0H7TBQCCK): $1,000 a month at $20
Candy Wrappers · 1,000 pieces (B005JAH3TC): $999 a month at $20
Readers Paradise · 1,000 pieces (B01M20XV6K): $994 a month at $20
Halloween Treats · 1,000 pieces (B0D5N78TCX): $900 a month at $18
Puzzles Birdhouse Village (B016BDTDAW): $850 a month at $17
Puzzles Barnyard Buddies (B01LX4DXTJ): $850 a month at $17
in The Cheap Seats Jigsaw Puzzles for Adults 500 Pieces Baseball Puzzle (B07FHDYH9N): $850 a month at $17
500 Piece Puzzle Lake Jigsaw Mountain Spring Puzzles Large Pieces Gift for Ad… (B07JBJJBHT): $850 a month at $17
Lighthouse Beach · 500 pieces (B07XYJ6WW5): $850 a month at $17
Beach Buddies · 500 pieces (B08FC3936M): $850 a month at $17
Summer Evening · 500 pieces (B0B782DFZD): $850 a month at $17
Farmer’s Market · 500 pieces (B0BGQS9Y17): $850 a month at $17
Cozy Bookshop · 500 pieces (B0BRM976DS): $850 a month at $17
Poker Dogs · 500 pieces (B0C9R6PQ73): $850 a month at $17
Puppy Portraits · 500 pieces (B0C9R82FSP): $850 a month at $17
Juke Box Diner · 500 pieces (B0CX7276YB): $850 a month at $17
Summer Road · 500 pieces (B0FLS4WC2X): $850 a month at $17
Card Games · 300 pieces (B0G161VGTX): $850 a month at $17
They Still Make that? · 300 pieces (B0G168DYF6): $850 a month at $17
Valentine's day Collage Puzzle with Large Pieces Gift · 500 pieces (B0GHZY91H3): $850 a month at $17
Heart Beach · 500 pieces (B0GV5RFM1G): $850 a month at $17
Stackable Puzzle Sorting Trays, Set of 6 (B0BXVLCRGW): $800 a month at $16
“Sold / mo” is Amazon’s own badge, which is a band — hence n+. Revenue is that band times today’s buy box, so every row is a floor. All 199 badged Amazon US listings are here and they sum to the Amazon US part of the month; the estimated Amazon Europe and own-store lines are not itemised and are in none of these rows. 281 more priced US listings carry no badge, each under roughly 50 a month, and count as zero.
One channel counted and two modelled: the counted part is a floor, and the profit over all three is a ceiling. Margin breakdown has the rest.