Wet Noses — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Every cent of a $23.46 average sale, down to the roughly three dollars in ten that are left — and the largest thing Amazon takes is not its commission but the cost of moving a heavy box.

Baked treats are heavy for their price, and Amazon charges fulfilment by size and weight: $4.76 to pick, pack and ship a 14oz bag and $8.04 for a 5 lb box, $6.83 a unit across September — more than the 15% referral fee takes. Cost of goods is the line nobody could source. No bakery, co-packer or Wet Noses’ own wholesale page publishes a per-pound price, so the figure below is ours.

COGS — what it costs to make

Line	Per lb	14oz bag	Two 14oz bags	5 lb box
Made in their own plant — a placeholder, not a quote	$2.00	$1.75	$3.50	$10.00
Inbound freight to an FBA warehouse — a placeholder, not a quote	$0.25	$0.22	$0.44	$1.25
For comparison: their own 20 lb bulk bucket, retail on wet-noses.com	$6.00	—	—	—
Buy box on Amazon	—	$12.99	$19.99	$39.99

Net weights from the listing titles. The bucket is $119.99 for 20 lb — a retail price, so a ceiling on cost rather than a cost. Both placeholder rows are the first thing to replace with a real figure: on the 5 lb box they come to more than a quarter of the price.

• Cost of goods: -22.64% of revenue — $2.00 a pound to make and $0.25 to land, over the weight of every badged unit sold in September. Our placeholder, not a quote — nobody publishes the figure.
• Amazon referral fee: -15% of revenue — Amazon’s published Pet Products rate: 15%, with a $0.30 minimum.
• FBA fulfilment: -29.13% of revenue — Measured: each listing’s own pick-and-pack fee, $4.76 on a 14oz bag to $8.04 on a 5 lb box, times September’s badged units. The largest line here.
• Advertising: -2% of revenue — Modelled, not observed — a placeholder, not a quote. They buy sponsored slots on their own brand name and none on generic searches, which puts spend in the low single digits of revenue.
• Margin: 31.230000000000004% — Before returns and overhead, both set to zero, so this is a ceiling on profit rather than profit.

Two of these four lines are ours. Referral and fulfilment are Amazon’s own fees and measured; cost of goods and advertising are placeholders, and cost of goods moves the margin more than any other line. It is also where a manufacturer selling its own treats should be strongest — which nobody outside the company can see.

Wet Noses overview · All ideas