Virora Mahjong — Timeline

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Timeline

A Washington LLC, a trademark, a toddler’s sound book — and then, in eight months, a mahjong line that went from a first badge to its biggest month, sold through three accounts.

• 4 Jun 2024 — Brand: Pacific Edge Innovations LLC is formed in Washington The LLC behind the Amazon storefront. Read second-hand: the state-filing page was blocked, and the date comes from a search index’s copy of it.
• 10 Sep 2025 — Brand: The VIRORA MAHJONG trademark is filed In the LLC’s name, by a search index’s copy of the record — also second-hand.
• 20 Oct 2025 — Amazon: The catalogue’s first listing is a sound book A Pumiboo Christian sound book for toddlers. Three of them still sit in the storefront beside the mahjong line.
• 11 Nov 2025 — Amazon: The first mahjong listing: a pink 160-tile set First seen at $199. Over the last 90 days the account leading its buy box is Xuzhou Yuesu, not the storefront seller.
• 31 Dec 2025 — Amazon: $27,135 — the first month with a sold badge One set listing at 100+ and the Pumiboo books. The chart starts here.
• 31 Jan 2026 — Amazon: $19,900 — the lowest month on the chart Two set listings at 50+ each, and nothing else badged.
• 11 Feb 2026 — Brand: A YouTube channel opens Four videos reviewing their own sets, and nine subscribers when it was read.
• 12 Feb 2026 — Web: The oldest product record in their Shopify store viroramahjong.com now carries 30 products, with sets at the same $229 as on Amazon.
• 8 Apr 2026 — Amazon: A second account called “Virora Mahjong” appears Xuzhou Yuesu E-commerce Co., Ltd., first tracked by Keepa on this day. It now leads the buy box on 19 of the 32 brand listings outside the storefront.
• 21 Apr 2026 — Brand: The trademark is registered Owner Pacific Edge Innovations LLC — read second-hand, and worth checking on the USPTO’s own system.
• 30 Jun 2026 — Amazon: $158,142 — June more than doubles May Mats show up in the badge history for the first time. Most of the month sits on listings the Xuzhou account leads.
• 30 Jul 2026 — Amazon: Today’s best seller goes up The Rose Pink set at $229, with the storefront seller holding its buy box outright.
• 31 Jul 2026 — Amazon: $213,050 — July An older Rose Pink listing carries 500+ at month end. It loses its badge on 18 August.
• 31 Aug 2026 — Amazon: $302,245 — the biggest month so far Eleven times December, and split almost evenly: $152,950 on the storefront seller’s listings and $149,295 on listings mostly held by Xuzhou Yuesu.
• 8 Sep 2026 — Amazon: Six new listings in a day Among them four mats in new colourways. The relisting has not slowed.
• 15 Sep 2026 — Web: Christmas sets on pre-order at $299 Read on their own store this day; when pre-orders opened is not recorded. The refund policy already stretches returns for deliveries from 15 November to 25 December.

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