Virora Mahjong — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

A little under half of a $110 average sale is left — and the line that decides it, what a set costs to make, is the one nobody has quoted.

Two products carry the costs. A set sells for $229 and a mat for $45, and in September the brand sold 550 sets and 1,000 mats. The set cost comes from Alibaba search results for the same 4-layer, 160-tile acrylic set; the product pages returned a CAPTCHA, so no price tier was ever read. The mat cost comes from a search result in the same way. Every $10 on the set cost moves September’s profit by about $6,600.

COGS — what a set and a mat cost to make and land

Line	What was read	MOQ	Tier	Unit cost
160-tile 4-layer acrylic set	An Alibaba listing, from its search snippet — the page is behind a CAPTCHA	1 set	Search snippet	$69–129
Custom acrylic mahjong sets	Alibaba search results	50 sets	Search snippet	$18–70
Set cost used below	Inside the volume range — not a quote	—	Derived, weak	$45 / set
3mm rubber mahjong mat	An Alibaba listing, from its search snippet — the page is behind a CAPTCHA	1 mat	Derived, weak	$8.18 / mat
Tariff	7.5% Section 301 List 4A plus a 12.5% China tier, from a secondary summary; China origin assumed	—	Derived	20% of unit cost
Freight and inbound — a placeholder, not a quote	Ocean freight alone is about $0.30 a set on the FBX01 index	—	ASSUMED	$1.50 / unit
Mini sets and sound books	No basis at all; neither sold in September	—	ASSUMED	$30 / $4

Search snippets price the category, not this brand’s supplier. The $45 sits inside the volume range and is our choice, and the freight line is ours too — the two things to replace with a real quote first.

• Cost of goods: -19% of revenue — $45 a set and $8.18 a mat, on September’s 550 sets and 1,000 mats: 19.3% of revenue. Both from Alibaba search snippets — derived, and weak.
• Tariff: -4% of revenue — 20% of unit cost, from a secondary summary of the Section 301 rates, assuming China origin. 3.9% of revenue.
• Freight and inbound: -1% of revenue — ASSUMED: $1.50 a unit. Only about $0.30 of it derives from the ocean-freight index; the rest is a placeholder. 1.4% of revenue.
• Amazon referral fee: -15% of revenue — Amazon’s published Toys & Games rate, a flat 15%.
• FBA fulfilment: -10% of revenue — Measured per listing: $8.97 on a set and $11.29 on a mat, which is rolled to 876 mm and ships oversize. 9.5% of revenue.
• Advertising: -5% of revenue — ASSUMED: a 5% placeholder. No sponsored placement of theirs was seen on four searches, which argues for less — but one read cannot rule out other ad types.
• Margin: 46% — The rates are September’s mix, rounded to whole percents, and every month on the chart carries them — months that sold more sets, mini sets or books would come out differently at their own mix. Before storage, returns, removals and overhead, none of which is modelled: a ceiling on profit, not profit.

The shape is the reverse of a cheap product’s. On a $229 set Amazon’s fulfilment fee is under 4% of the price and the factory is the cost; on a $45 mat the fee is a quarter of the price. So the mix matters: a month heavy on mats keeps less of each dollar than a month heavy on sets.

The set cost is the weakest figure on this profile and the one that moves it most. It stands in for a quote nobody has read, with advertising and freight as placeholders beside it — the first three numbers to replace.

Virora Mahjong overview · All ideas