Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Eleven times in eight months, with almost no audience off Amazon — whatever grew this brand, the public record did not catch it.
The climb came in two steps. December to May was a small business finding its level; June doubled it and August added half again. Both steps sit on a handful of badged listings, and in June and July most of the volume was on listings the Xuzhou account holds — so the growth belongs to the brand, and whose account booked it moved from one month to the next.
Relisting is how the catalogue grows, and it blurs the record. The Rose Pink set exists as at least five ASINs. One carried a 400–500 badge in late July and lost it on 18 August; another picked up 400–500 in September; six new ASINs went up on 8 September. A month-end read misses whatever moved mid-month, so each month here is more of a floor than a badge series usually is.
Sets are $229 now. Set listings were read at $169–209 before July, but those were different ASINs and several of the older prices are fallbacks, so the record shows newer listings at $229 more clearly than it shows the same set being repriced.
The first Christmas is ahead of the series, and they are preparing for it: Christmas sets on pre-order on their own store, and a refund policy that already extends returns across the holiday.
What the record cannot say is where the buyers come from. No bought placement was seen on Amazon, and the social accounts are close to empty — which leaves organic search, off-Amazon spend nobody read, or something else entirely.