Songbird Specialties — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Of a $29.99 pourer, more than half is left once Amazon’s two fees, the cost to make, a tariff, freight and advertising are paid — on a cost to make two Alibaba factories quoted.

There is one product to cost: four colours of one pourer, one price. Amazon’s fees and the advertising are read or modelled for the pourer itself, and the cost to make is now quoted: two Alibaba factories priced a carved wood bird with silicone wings and a whistling pour tube, and the figure below is their average. Where the brand’s own pourer is made is still not stated, so the tariff assumes China.

COGS — what a pourer costs to make

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SupplierTrack recordBuyer ratingSold on AlibabaMOQUnit price
Dongguan City Kingtop Metal Product Co., Ltd.———Not stated$2.28
Shenzhen Sinowin Wine Accessories Co., Ltd.———500 pieces$3.35–3.85
Average of the two quotes — the cost to make used below$2.87

Two factories quoted the pourer as briefed: an acacia-wood bird body, silicone wings, a plastic beak over a stainless whistling pour tube, silicone stopper rings and a printed box. Kingtop: $2.28 a piece, a figure with no quantity attached, so it is taken at every quantity, plus a $1,200 mould, paid once; it gave no minimum or lead time. Sinowin already has the tooling, so no mould: $3.85, $3.75, $3.65, $3.55, $3.45 and $3.35 at 500, 1,000, 3,000, 5,000, 10,000 and 20,000, EXW (FOB Shenzhen for a flat $500 more), its own simple packaging, 35 days to make, no samples, and food-contact testing (FDA/LFGB) at about $900 if wanted. Sinowin also warned of a third-party patent risk on the design. Each at the tier nearest the brand’s yearly sales of about 13,200 — $2.28 and $3.45 — and averaged. Two more factories did not reply and one declined. Requested through Alibaba’s sourcing agent (Accio), read 18 October 2026, and checked against its screenshots of the replies. Sinowin’s mould is its own, so a copy needs one too: Kingtop’s $1,200 is a one-time payment made before the first order, counted in “Test it first”, not in the per-unit cost to make.

Shipping — what it costs to move one pourer from China

InputFigureWhere it comes from
Carton19.0 × 11.6 × 5.9 cm, 0.14 kgKeepa’s package for B0F1H6B5VJ, the red pourer; the colours share one box
Volume0.0013 cbmThe carton, in cubic metres
Rate$497 / cbmLess-than-container-load, China → US West Coast, door to door
Shipping, per pourer$0.650.0013 cbm × $497

The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded. The lane assumes a Chinese factory: both that quoted are in China, though where the brand’s own pourer is made is not stated.

Landed cost — production, duty and shipping, per pourer

LinePer pourerFrom
Production$2.87Two Alibaba suppliers’ quotes, averaged — COGS table above
Tariff$0.5720% of the cost to make, assuming China origin — the tariff line below
Shipping$0.65The pourer’s carton at $497/cbm — shipping table above
Landed cost$4.09What one pourer costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 13.6% of the $29.99 price. Amazon’s fees are their own lines. The $1,200 mould is not in it: it is a one-time payment made before the first order, counted in “Test it first”, not in the per-unit margin.

The price does the work. At $29.99 for a 5-ounce box, Amazon’s two fees take under a third of a sale, and even at the dearer of the two factory quotes more than half is left — a margin few kitchen gadgets this size reach. What it costs is the account behind it: the pourer sells from a seller with twenty years and twelve thousand ratings, and a new listing would pay for its first reviews in ads.

Profit here is a modelled ceiling on two factories’ quotes for the cost to make, one of them a figure with no quantity attached, and an assumed origin for the tariff. The $1,200 mould one of them charges is a one-time payment made before the first order: it is counted in Test it first, not in the per-unit margin.

Songbird Specialties overview · All case studies