Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
| Keyword | Searches a month | Organic rank | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| wine stopper | 59,197 | #108 | under 1% of ads | $0.86 | $1 |
| wine accessories | 15,459 | #40 | None | $2.48 | $0 |
| wine gifts | 13,571 | #33 | under 1% of ads | $1.63 | $2 |
| wine stoppers | 13,405 | #88 | None | $1.58 | $0 |
| wine gifts for women | 7,878 | #56 | None | $1.39 | $0 |
| fun kitchen gadgets | 6,514 | #91 | None | $0.65 | $0 |
| wine gift | 4,840 | #31 | 1% of ads | $1.72 | $4 |
| wine accessories for wine lovers | 4,836 | #52 | None | $1.78 | $0 |
| fun wine glasses | 4,585 | #33 | None | $1.15 | $0 |
| wine pourer | 4,561 | #43 | 26% of ads | $1.64 | $58 |
| bird gifts | 4,222 | #36 | None | $1.00 | $0 |
| wine decor | 3,559 | #35 | None | $0.66 | $0 |
| wine lovers gifts for women | 3,286 | #57 | None | $1.86 | $0 |
| bird gifts for women | 3,096 | — | None | $1.06 | $0 |
| turquoise kitchen accessories | 2,926 | #55 | None | $0.41 | $0 |
| bird lover gifts for women | 2,701 | #35 | None | $1.11 | $0 |
| wine pourer spout | 2,619 | #16 | None seen | $1.55 | $0 |
| hennessy liquor | 2,261 | — | None | $0.35 | $0 |
| bird lover gifts | 2,239 | #34 | None seen | $0.68 | $0 |
| wine tasting | 2,138 | #54 | None seen | $0.67 | $0 |
| gifts for wine lovers | 2,079 | #36 | None | $1.72 | $0 |
| wine stopper cute | 1,860 | #33 | None seen | $0.88 | $0 |
| wine lover gifts | 1,859 | #51 | 1% of ads | $1.87 | under $1 |
| cute wine stopper | 1,741 | #35 | None seen | $1.27 | $0 |
| songbird | 1,648 | — | 49% of ads | $1.02 | $25 |
| gifts for wine lovers for women | 1,554 | #67 | None | $1.63 | $0 |
| wine topper | 1,540 | — | None | $1.02 | $0 |
| bird sounds | 1,294 | — | 37% of ads | $1.23 | $18 |
| wine gifts for men | 1,246 | — | None | $1.67 | $0 |
| bird gift | 1,172 | #39 | None seen | $1.05 | $0 |
| chirpy top wine pourer | 1,165 | #4 | 100% of ads | $1.04 | $27 |
| funny wine gifts | 1,088 | #16 | None seen | $1.12 | $0 |
| bottle pourer | 1,064 | #93 | None | $0.91 | $0 |
| wine stuff | 1,063 | — | None | $1.62 | $0 |
| bird gifts for bird lovers | 997 | #18 | None | $0.90 | $0 |
| wine stopper funny | 972 | #35 | None | $0.74 | $0 |
| wine bottle decor | 962 | #54 | None seen | $0.79 | $0 |
| songbird ocarina | 915 | — | None | $1.02 | $0 |
| wine pourers | 843 | #41 | 34% of ads | $1.64 | $14 |
| turquoise gifts | 840 | #34 | None seen | $0.83 | $0 |
| wine bottle accessories | 829 | #46 | None seen | $0.88 | $0 |
| songb | 813 | — | 19% of ads | — | $0 |
| bird wine pourer that chirps | 749 | #1 | None | $0.49 | $0 |
| wine pourer and stopper | 744 | #29 | None | $1.10 | $0 |
| wine toppers | 717 | — | None | $1.02 | $0 |
| chirping bird wine pourer | 604 | #1 | None | $2.36 | $0 |
| wine spout | 576 | #31 | None | $1.58 | $0 |
| wine bottle filler | 478 | — | None | $1.68 | $0 |
| songbird bottle pourer | 476 | #1 | 100% of ads | $1.35 | $19 |
| bird bottle opener | 450 | #41 | None seen | $0.90 | $0 |
Jungle Scout, for the pourer’s listings: exact-match monthly searches and the best organic position any of them held, among the fifty biggest keywords where one ranks in the top 60 or carries an ad. “Their ads” is the brand’s share of the sponsored results where Jungle Scout’s share of voice was read, weighted by position. Cost per click is Amazon’s own suggested exact bid. Ad spend is modelled. These fifty carry $168 of the $250 a month; the rest is on keywords outside the fifty, listed in the next table.
| Keyword | Searches a month | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|
| wine pourer | 4,561 | 26% of ads | $1.64 | $57.96 |
| whistling bird wine pourer | 450 | 100% of ads | $2.36 | $31.86 |
| chirpy top wine pourer | 1,165 | 100% of ads | $1.04 | $26.74 |
| songbird | 1,648 | 49% of ads | $1.02 | $24.91 |
| songbird bottle pourer | 476 | 100% of ads | $1.35 | $19.22 |
| bird sounds | 1,294 | 37% of ads | $1.23 | $17.74 |
| song bird bottle pourer | 450 | 100% of ads | $1.07 | $14.45 |
| wine pourers | 843 | 34% of ads | $1.64 | $14.25 |
| songbird specialties bottle pourers | 450 | 72% of ads | $0.97 | $9.40 |
| unusual gifts for wine lovers | 450 | 34% of ads | $1.78 | $8.16 |
| bird chirping wine pourer | 450 | 100% of ads | $0.49 | $6.62 |
| songbirds keep singing | 450 | 46% of ads | $0.93 | $5.83 |
| wine lover gift | 450 | 18% of ads | $1.87 | $4.66 |
| wine gift | 4,840 | 1% of ads | $1.72 | $3.62 |
| wine gifts | 13,571 | under 1% of ads | $1.63 | $1.66 |
| wine stopper | 59,197 | under 1% of ads | $0.86 | $1.22 |
| wine lover gifts | 1,859 | 1% of ads | $1.87 | $0.63 |
| wine lovers gifts for men | 450 | 1% of ads | $1.83 | $0.36 |
| gift for wine lover women | 450 | 1% of ads | $1.63 | $0.13 |
| wine pourer dragon spout | 450 | 1% of ads | $0.64 | $0.13 |
| songb | 813 | 19% of ads | — | no bid, not priced |
| gift for wine lover | 450 | under 1% of ads | $1.72 | $0.00 |
| songbi | 344 | 36% of ads | — | no bid, not priced |
| + 22 more small keywords, estimated from the 50 sampled above | — | Sampled | — | $0.00 |
The 23 keywords read one by one where an ad of theirs was seen, biggest modelled spend first, and 22 smaller ones estimated from a sample of them. They add up to $249.55 a month — the $250 of Amazon ads in the Ad spend table below, before rounding. “Their ads” is their share of Jungle Scout’s sponsored results, weighted by position, or their best sponsored position in the New York read. Where neither Amazon nor Jungle Scout gives a bid, the keyword is listed but not priced.
Unpaid, the pourer ranks only in the thirties and below on the big wine-gift searches — 33rd on “wine gifts”, 43rd on “wine pourer” — and higher on small phrases that describe it. The searches it is found on are mostly ones a shopper types already knowing the product exists, which is where its few ads sit too.
So the sales do not come from buying the category. A keyword read cannot say where they do come from: the Amazon’s Choice badge, a parent account with twenty years of reviews, gift-shop shoppers searching for the pourer they saw, and campaigns invisible from outside are all candidates, and the brand’s own search-term report would settle it.
Off-Amazon advertising is unknown, not zero: no ad library was read.
| Line | A month | Share of revenue | Per sale | Basis |
|---|---|---|---|---|
| Singing bird wine bottle pourer | $250 | 0.76% | $0.23 | Modelled: $155–$361 a month |
| Total — the margin line | $250 | 0.76% | $0.23 | Modelled: $155–$361 a month |
What the Margin breakdown takes off for Amazon advertising, line for line. Per sale is the share of the $29.99 price.