Restoration Games — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Every cent of a $57.72 average sale, down to the little over half that is left before licence royalties — and the line that decides it is the one priced from a single Unmatched set.

The publisher gave the one cost that matters. In April 2025 Jacobson wrote that a standard Unmatched 4-pack costs about $5 to make, and that is 12.5% of that set’s $39.99 buy box. The model carries that ratio to every listing. That holds for Unmatched sets. It is weak for Thunder Road: Vendetta, about 73% of September’s own-account revenue, including a $160 deluxe box nobody priced. Tariff is today’s rate on board games from China, 20% of the manufacturing cost; units landed during 2025 paid far more, and that is not modelled. Amazon’s two fees are measured per listing.

COGS — what it costs to make

Line	Unmatched 4-pack	Thunder Road: Vendetta	Maximum Chrome
Manufacturing — the publisher’s $5 for the 4-pack, carried pro rata to the others	$5.00	$7.49	$20.00
Tariff, 20% of manufacturing	$1.00	$1.50	$4.00
Freight and inbound — a placeholder, not a quote	$1.50	$1.50	$1.50
For comparison: tariff on the 4-pack at April 2025’s 145%, the publisher’s own figure	$7.50	—	—
Buy box on Amazon	$39.99	$59.95	$160.00

Only the first column’s manufacturing figure comes from the publisher; the other two are the same 12.5% of price. The tariff rate is a secondary summary (tariffstool.com), not a customs ruling.

• Manufacturing: -12.5% of revenue — Derived from the publisher’s own figure: about $5 to make an Unmatched 4-pack, over its $39.99 buy box, applied to every listing. Weak for Thunder Road, which is most of the month. The most uncertain line here, and the one where a better figure would move the profit most.
• Tariff: -2.5% of revenue — Derived: 20% of manufacturing, the 2026 rate on board games from China (7.5% Section 301 and a 12.5% tier), applied flat.
• Freight and inbound: -2.6% of revenue — $1.50 a unit from China to their warehouse and on to Amazon’s. A placeholder, not a quote — the publisher names freight as a cost but gives no figure.
• Amazon referral fee: -15% of revenue — Measured per listing: 15%, the Toys & Games rate.
• FBA fulfilment: -12.18% of revenue — Measured: each listing’s own pick-and-pack fee, $6.31 on an Unmatched set to $9.88 on the Maximum Chrome box, times September’s badged units.
• Advertising: -2% of revenue — Modelled, not observed — a placeholder, not a quote. They buy sponsored slots on their own name and none of 48 on generic searches, which puts spend in the low single digits of revenue.
• Margin: 53.22% — Before licence royalties, which this model does not include: Marvel, The Witcher, TMNT, Buffy and Jurassic Park Unmatched sets are licensed, no rate is published, and whether Thunder Road: Vendetta or the designers carry a royalty is not known. Also before the team, warehouse, design, art, storage and returns, so this is a ceiling on profit rather than profit.

Royalties are the cost this profile cannot price, and it is not a small one for a publisher. Several Unmatched sets are licensed from Marvel, The Witcher, TMNT, Buffy and Jurassic Park, and nobody publishes the rate. In September the only named licensed listing with a badge, the TMNT set, was in a reseller’s buy box, so none of the own account’s month sits on a named licence. But whether Thunder Road: Vendetta, about 73% of that revenue, pays a royalty to its designers or anyone else is unknown either way. The profit here is before that.

Three of these six lines are Amazon’s or the publisher’s; two are placeholders and one is stretched past what its source covers. Manufacturing on Thunder Road is the first number to replace — and royalties are the first number to add.

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