Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
Every cent of a $57.72 average sale, down to the roughly one fifth left before licence royalties — and the line that decides it is what the Thunder Road boxes cost to make.
The publisher gave one cost: in April 2025 Jacobson wrote that a standard Unmatched 4-pack costs about $5 to make, 12.5% of that set’s $39.99 buy box, and the Unmatched sets still carry it. Thunder Road: Vendetta, its two editions 63.5% of September’s own-account revenue (about 73% with its two expansions), is now priced from a factory quote: two Alibaba factories quoted the standard box, but one left out its plastic vehicles, so the cost to make rests on the other’s quote alone. Nobody quoted the $160 Maximum Chrome edition, so it carries the standard box’s quote scaled by price. Dinosaur Tea Party is priced from three Alibaba listings, and the two Thunder Road expansions are still on the publisher’s 12.5%. Tariff is today’s rate on board games from China, 20% of the cost to make; units landed during 2025 paid far more, and that is not modelled. Amazon’s two fees are measured per listing. The two products that make most of the month, Thunder Road: Vendetta and the Unmatched sets, 85% between them, each have a tab below with their own suppliers, landed cost and margin; Whole brand, last, is the account at September’s mix.
A copy of Thunder Road also needs its own moulds for the plastic vehicles: one factory charges $8,800 for the four of them. That is a one-time payment made before the first order, a cost of starting rather than of each sale, so it is not in the margin below.
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| Supplier | Track record | Buyer rating | Sold on Alibaba | MOQ | Unit price | Lead time |
|---|---|---|---|---|---|---|
| Jiangsu Hicreate Entertainment Co., Ltd. | Verified · 11 yrs | 5.0★ from 10 (store) | — | 500 sets | $16.14–21.50 | About 45 days |
| Dongguan Senfutong Paper Co., Ltd. — not in the price: its quote leaves out the 16 plastic vehicles | Verified · 10 yrs | 4.8★ from 13 (store) | — | 500 sets | $5.14–9.38 | 20–25 days |
| Hicreate at 1,000 — the cost to make used below for Thunder Road: Vendetta | $21.50 | |||||
| Maximum Chrome — the standard box’s quote scaled by price, $21.50 × 160 ÷ 59.95: our figure, not a quote | $57.38 |
Two factories in China quoted the standard Thunder Road: Vendetta box as briefed: 38 × 29 × 16 cm, with cards, player boards, folding road tiles, dice, a punchboard of tokens, a rulebook and assembly. Jiangsu Hicreate, FOB Shanghai, with the 16 plastic vehicles: $21.50 at 1,000, $18.29 at 3,000 and $16.14 at 5,000, of which the vehicles alone are $10.47 at 1,000. Dongguan Senfutong, FOB Shenzhen, quoted everything but the vehicles: $9.38 at 500, $7.19 at 1,000, $5.53 at 3,000 and $5.14 at 5,000. Without the vehicles it is not the whole game, so it is shown but left out of the price, by the owner’s decision. One supplier, and the cost to make rests on it alone: Hicreate’s $21.50 at 1,000, the tier nearest the brand’s yearly sales of about 2,400. No factory quoted the $160 Maximum Chrome edition. Its cost to make is the standard box’s quote scaled by price, which assumes the deluxe box costs as much more to make as it sells for. Tooling, not in the unit price: Hicreate charges $8,800 once for the four vehicle moulds, non-refundable and reusable, half of it in advance. It is a one-time cost paid before the first order, not part of the per-unit margin. Samples are $400 (Hicreate) and $242.50 (Senfutong). Three more factories did not reply. Requested through Alibaba’s sourcing agent (Accio) and checked against its screenshots of the replies.
| Input | Figure | Where it comes from |
|---|---|---|
| Carton | 38.1 × 29.2 × 16.0 cm, 4.56 kg | Keepa’s package for B0C6NR9ZC4, Maximum Chrome — the size the factories quoted, 38 × 29 × 16 cm |
| Volume | 0.0178 cbm | The package in cubic metres; 0.0176 cbm at the quoted size |
| Rate | $497 / cbm | Less-than-container-load, China → US West Coast, door to door |
| Shipping, per box | $8.84 · $8.76 | Maximum Chrome · the standard edition, at the quoted box |
The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded. At 4.56 kg the box is denser than the band was priced on, so a weight charge could run higher. The standard edition’s own package was not read; it is priced at the box the factories quoted. No package size is on file for the Unmatched sets, Dinosaur Tea Party or the expansions, so their shipping is our $1.50 placeholder.
| Listing | Sold in September | Make | Tariff | Shipping | Landed | Cost to make from |
|---|---|---|---|---|---|---|
| Maximum Chrome | 100 | $57.38 | $11.48 | $8.84 | $77.70 | The standard box’s quote scaled by price |
| The standard edition | 100 | $21.50 | $4.30 | $8.76 | $34.56 | One Alibaba factory’s quote |
| Per box, at September’s mix | 200 | $39.44 | $7.89 | $8.80 | $56.13 | The two editions, 100 of each |
The first three cost lines of the breakdown below, edition by edition: 51.0% of the $109.98 average box. Amazon’s fees on the sale are their own lines. The vehicle moulds, $8,800 once, are not in it.
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| Supplier | Track record | Buyer rating | Sold on Alibaba | MOQ | Unit price |
|---|---|---|---|---|---|
| Samfine Printing (Shenzhen) Co., Ltd. | Verified · 8 yrs | 4.9★ from 159 (store) | — | 500 sets | $1.80–3.50 |
| At 1,000–4,999 sets, the tier for about 1,800 a year — for comparison | $2.30 | ||||
| The publisher’s own figure for a 4-pack — the cost to make used below (self-reported, not a quote) | $5.00 |
Restoration’s own figure comes first. Jacobson wrote that a standard Unmatched 4-pack costs about $5 to make, so the sets carry it as 12.5% of each set’s price: $3.93 on Battle of Legends Vol 3 at $31.46, $5.62 on Cobble & Fog at $44.95 and $5.00 on Vol 1 at $39.99. One factory’s listing for a card game with plastic miniatures, close to an Unmatched set, shows what a new seller might pay: $3.50 at 500–999 sets, $2.30 at 1,000–4,999 and $1.80 from 5,000. The margin does not use it.
| Listing | Sold in September | Make | Tariff | Shipping | Landed | Cost to make from |
|---|---|---|---|---|---|---|
| Battle of Legends Vol 3 | 100 | $3.93 | $0.79 | $1.50 | $6.22 | The publisher’s $5, as 12.5% of price |
| Cobble & Fog | 50 | $5.62 | $1.12 | $1.50 | $8.24 | The publisher’s $5, as 12.5% of price |
| Battle of Legends Vol 1 | 50 | $5.00 | $1.00 | $1.50 | $7.50 | The publisher’s $5 |
| Per set, at September’s mix | 200 | $4.62 | $0.92 | $1.50 | $7.04 | The three sets, by units sold |
The first three cost lines of the breakdown below, set by set: 19.1% of the $36.97 average set. Shipping is our $1.50 placeholder, not a quote: no package size is on file for the sets. Amazon’s fees on the sale are their own lines.
The whole own account at September’s mix, the margin the profit series is built from: the two products above, plus the two Thunder Road expansions, still on the publisher’s 12.5% and unquoted, and Dinosaur Tea Party, priced from three Alibaba listings below. Every line but advertising is the products’ own lines weighted by revenue. Advertising is where they part: each product tab carries only the ad spend modelled on its own listings, 5.4% on Thunder Road: Vendetta and 33.2% on the Unmatched sets, while this tab applies the model’s 12.4% to the whole month, including the $5,244 of it, the two expansions and Unmatched Vol 1, that the model does not cover. So Thunder Road: Vendetta’s 20.4% on 63.5% of the month, the Unmatched sets’ 15.8% on 21.3%, the expansions on 9.4% and Dinosaur Tea Party on 5.8%, each at its own ad spend, come to 22.9%; the 21.1% here is lower by that rate on the $5,244, about $651 a month.
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| Supplier | Track record | Buyer rating | Sold on Alibaba | MOQ | Unit price |
|---|---|---|---|---|---|
| Shenzhen Senfutong Paper Co., Ltd. | Verified · 18 yrs | — | 6,564 | 500 pieces | $0.89–1.89 |
| Shenzhen Yahong Color Printing Co., Ltd. | Verified · 12 yrs | 4.9★ from 176 (store) | — | 200 sets | $0.65–2.50 |
| Dongguan Senfutong Paper Co., Ltd. | Verified · 10 yrs | 4.8★ from 13 (store) | — | 500 sets | $1.69–4.59 |
| Average — the cost to make used below | $1.69 |
Three factories’ listings for a boxed card game, the closest each had to Dinosaur Tea Party: listing prices, not quotes for its own design. Each is read at the tier nearest the game’s yearly sales of about 1,200. Yahong’s 200–19,999-set tier is $2.50; the two Senfutong listings show only a range, so their low ends, $1.69 and $0.89. Averaged: $1.69, against the $2.50 the publisher’s 12.5% would give. The lowest minimum is Yahong’s 200. Two card-only decks and a deck of stock playing cards were left out.
| Listing | Sold in September | Make | Tariff | Shipping | Landed | Cost to make from |
|---|---|---|---|---|---|---|
| Thunder Road: Vendetta · Maximum Chrome | 100 | $57.38 | $11.48 | $8.84 | $77.70 | The standard box’s quote scaled by price |
| Thunder Road: Vendetta | 100 | $21.50 | $4.30 | $8.76 | $34.56 | One Alibaba factory’s quote |
| Unmatched: Battle of Legends Vol 3 | 100 | $3.93 | $0.79 | $1.50 | $6.22 | The publisher’s $5, as 12.5% of price |
| Unmatched: Cobble & Fog | 50 | $5.62 | $1.12 | $1.50 | $8.24 | The publisher’s $5, as 12.5% of price |
| Dinosaur Tea Party | 100 | $1.69 | $0.34 | $1.50 | $3.53 | Three Alibaba listings |
| Unmatched: Battle of Legends Vol 1 | 50 | $5.00 | $1.00 | $1.50 | $7.50 | The publisher’s $5 |
| Thunder Road: Vendetta · Carnage at Devil’s Run expansion | 50 | $4.99 | $1.00 | $1.50 | $7.49 | Still the publisher’s 12.5% stretched — no quote |
| Thunder Road: Vendetta · Choppe Shoppe expansion | 50 | $3.12 | $0.62 | $1.50 | $5.24 | Still the publisher’s 12.5% stretched — no quote |
| September, all 600 | 600 | $9,387 | $1,877 | $2,360 | $13,624 | 39.3% of the month’s revenue |
The first three cost lines of the breakdown below, listing by listing: what each box costs to make, its 20% tariff and its shipping from China. Shipping is the Freightos rate for the two Thunder Road boxes and our $1.50 placeholder for the rest. The vehicle moulds, $8,800 once, are not in it. Amazon’s fees on the sale are their own lines.
Royalties are the cost this profile cannot price, and it is not a small one for a publisher. Several Unmatched sets are licensed from Marvel, The Witcher, TMNT, Buffy and Jurassic Park, and nobody publishes the rate. In September the only named licensed listing with a badge, the TMNT set, was in a reseller’s buy box, so none of the own account’s month sits on a named licence. But whether Thunder Road: Vendetta, about 73% of that revenue with its expansions, pays a royalty to its designers or anyone else is unknown either way. The profit here is before that.
The cost to make is now quoted for the box that sells most, but only for its standard edition: the $160 Maximum Chrome box, 46% of September, carries that quote scaled by price, and the standard box itself rests on one factory’s quote, since the second left out the plastic vehicles. The two expansions are still on the publisher’s Unmatched ratio, and shipping on everything but the Thunder Road boxes is a placeholder. A quote for the deluxe box is the number to get next, and royalties are the number to add.