Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Nobody has priced this business. What follows is a model: a 2.6 base multiple moved by what the public record supports, applied to trailing-twelve profit. It prices OTOTO’s Amazon US business alone.
Indicative valuation: $8,002,866 — 4.3× a trailing-twelve net profit of $1,861,132, scored as of Aug 2026. Trailing-twelve net profit at a modelled multiple. OTOTO on Amazon US only — its own site, Target, Walmart, CVS, The Container Store, wholesale and distributors abroad are excluded.
The positives are age and reputation: listings going back to at least 2011, tens of thousands of reviews, perfect seller feedback and an enrolled brand store. The negatives are the shape of the year and the reach of what is measured. December 2025 was two-fifths of the trailing twelve, and every measured dollar is on Amazon US. Neither multiple adjustment captures the 2026 decline, and a buyer would price that first.
Sourcing, catalogue shape and differentiation level are questionnaire answers taken from the public record, and they are inferences. Differentiation is scored at level 3, character shapes of their own design. The moulds and the 150 design patents the site claims would make it level 4, and nobody has seen them. Brand Registry is firmer, because Amazon gates the brand store behind enrolment. The trademark was not read, so the model does not score it. All of these are the first things to put to the owner, along with what the Amazon business is worth inside Essor.