OTOTO — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

A Tel Aviv studio from 2004, a Loch Ness ladle on Amazon from 2015, a place in an aggregator’s portfolio by 2024, and a 2026 that sold far less than 2025.

• 2004 — Brand: Ori Saidi and Daniel Gassner start OTOTO in Tel Aviv A design studio, by the company’s own account. The two met in 1999 at the Ascola School of Art and Design.
• 1 Jan 2011 — Amazon: The oldest OTOTO listings Keepa knows of A spice infuser shaped like a drumstick and a daisy steam releaser. The date is the earliest Keepa records, so the listings may be older.
• 28 Apr 2015 — Amazon: The Original Nessie Ladle is listed The Nessie family now carries 16,107 reviews, shared across its listings, the most among the brand’s top listings.
• 19 Feb 2016 — Amazon: The Nessie Family pack follows A tea infuser, a ladle and a colander in one box. It still sold in August 2026.
• 14 Sep 2017 — Amazon: Keepa first tracks the Ototo seller account The account that holds almost all of the brand’s buy boxes today. A first-tracked date trails an account’s real opening.
• 11 Oct 2017 — Amazon: Gracula, the vampire garlic crusher, is listed Now at 10,018 reviews.
• 10 Sep 2018 — Amazon: Splatypus, the platypus jar spatula, is listed In September 2026 it was the one OTOTO listing with a sponsored slot on a generic search.
• 14 Apr 2019 — Brand: An Israeli appeal court keeps OTOTO’s counterfeit suit against Amazon in Israel OTOTO Design Ltd and affiliated companies alleged that Amazon sold, and let third parties sell, fake OTOTO products.
• 24 Jul 2019 — Amazon: Red the Crab, the spoon rest and steam releaser, is listed The best seller in August 2026. Its badge read 20,000 in December 2025.
• 9 Feb 2021 — Brand: Target Global leads a $150M round for BRANDED TechCrunch called BRANDED an Amazon marketplace consolidator. It was founded in September 2020. Nothing read says when OTOTO joined it.
• 31 Oct 2023 — Amazon: Three Chinese storefronts start taking the Splatypus buy box at month end At $7.99–13.99, at the ends of October, November and December 2023. Month-end attribution gives them $192K, which almost certainly overstates what they sold. Nothing like it since 2024.
• 31 Dec 2023 — Amazon: $1,953,886 — the first December in the badge history Nearly twice November, and three and a half times October.
• 5 Sep 2024 — Brand: BRANDED buys Heyday, and the combined company becomes Essor The announcement names OTOTO Design in Essor’s portfolio. CNBC had reported the planned merger on 26 August.
• 19 Nov 2024 — Brand: OTOTO announces a nationwide Target launch 16 products at $10–15 in 1,600+ stores and on target.com from 1 December. The release names OTOTO as part of Essor’s portfolio.
• 31 Dec 2024 — Amazon: $2,222,990 — December Up 14% on December 2023.
• 31 Dec 2025 — Amazon: $2,377,294 — the best month in the series Two-fifths of the twelve months to August 2026 came in this one month.
• 31 May 2026 — Amazon: $118,685 — the lowest month in the series January to August 2026 ran 45% below the same months of 2025.
• 31 Aug 2026 — Amazon: August ends with Gracula, Splatypus and Elizabat under $10 All three were back at $14.95 when read on 16 September.
• 16 Sep 2026 — Amazon: 175 listings in the storefront, 87 with a sold badge And the top four sponsored slots on a search for “ototo”.

OTOTO overview · All ideas