Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
About a quarter of each September dollar survives the box, the boat and Amazon, and on the older flash cards it is closer to one in six: a fulfilment fee that does not shrink with the price takes the rest.
Two lines are measured, two are assumed, and the last two are built from other readings. Amazon’s referral rate is 15% on all eighteen listings, and the fulfilment fee is Amazon’s own pick-and-pack figure per listing. Production is a figure given by the person running this research, $3.50 to $4.00 a unit with the midpoint used, and no supplier or quote stands behind it. The tariff is a flat 20% of that cost, on the assumption of Chinese origin that nothing read supports or rules out. Freight is priced from a dated public rate and the box’s own dimensions, and the advertising line is modelled.
Two products get their own breakdown because they do not share a cost structure worth averaging. In September the Mount Cleverest decks were 57% of revenue and the 100 PICS flash cards 38%; neither reaches four fifths alone, so both are here, with the whole brand at September’s mix last. The SMART CARDS, the last 5%, sit in the blended tab.
The three softest figures in the model, in order: the production cost, which is a number someone supplied and not a quote; the tariff, which depends on a country of origin nobody has established; and the freight lane, which is priced for China and is wrong for a UK or EU printer. They move in different directions. A European factory removes the tariff, adds a different freight line and could lift trailing profit by up to a fifth before the new freight is counted; the top of Freightos’ band for a Chinese lane would take most of it away.
The margin block and the profit series on the chart are one model, so they cannot disagree with each other. What neither can do is replace an invoice: nobody at Poptacular has shown us a printing bill, a freight bill or an advertising bill, and only Amazon’s two fees here are read from Amazon.