MaryRuth's — Socials and traffic
Researched profile. The figures here are modelled by us from public information, published with the
sources they were drawn from. How we research.
Socials and traffic
Read Sep 2026. Figures here are a reading taken then, not a live feed.
For this business the half Amazon cannot see is most of the business: thousands of retail doors, a founder with a larger following than the brand, and a site found almost entirely by its own name.
The site figure needs one correction. Similarweb’s 750.8K visits is labelled a three-month total, so the store runs about 250,000 visits a month — 83.5% of them from the US, from an audience Similarweb reads as 76.9% female and concentrated in the 25–34 bracket.
- Own-site visits: ~250K / mo — 750.8K reported over three months, not one
- Month on month: +6.6% — Similarweb, read 9 Sep 2026
- Of which organic search: 230,773 / mo — August 2026, across 18,032 keywords
- Domain authority: 40 — 594,768 backlinks from 4,248 domains
- Live Meta ads: ~390 — Page-scoped count on their own page
- Retail doors: 22,780 — 323 banners, from their own store locator
Off-Amazon presence
- 22,780 retail doors — their own store locator: 323 retailer banners The finding that reframes everything else here. The locator’s API returns every door: 6,750 CVS, 4,581 Walmart, 2,019 Target, 1,511 Ulta, 1,193 Kroger, 826 Publix, 640 Vitamin Shoppe, 598 Sam’s Club, 576 GNC, 497 Sprouts, 427 Whole Foods. Live product pages at Walmart, Target and Whole Foods were confirmed independently.
- Founder’s Instagram — @maryruthghiyam: 733K followers · 750 posts 26 times the brand’s own Instagram, which has 28K followers and 156 posts. On this business the founder is the channel: she has her own Meta advertiser page, and creator handles pair their branded content with her name rather than the brand’s.
- TikTok — @maryruthorganics: 624.9K followers · 2.4M likes 1,691 videos, and the account was created on 21 January 2021 — measured twice, from TikTok’s own createTime and from the timestamp in the user id, which agree to within 106 seconds. The brand’s largest owned channel.
- Facebook — MaryRuth Organics: 264,031 likes 6,874 “talking about this”, and the page that runs their ~390 live ads. Its transparency panel claims a creation date of 2004, before Facebook Pages existed — a merged-page artifact rather than a date.
- YouTube and the dormant channels: 8.98K subscribers · 945 videos Joined October 2018. X (@MaryRuths, 9,874 followers) is their oldest account, from July 2013, and last posted in 2025; Pinterest’s newest board is from 2021. Two channels left to idle is a choice, and at this size a visible one.
- Own store — maryruthorganics.com: ~250K visits / mo Shopify, 267 products, median price $24.95, Subscribe & Save at 10% off. The hero Liquid Morning Multivitamin is $42.95 here against $26.77 for the comparable Amazon listing.
- Organic search — 18,032 keywords: 230,773 visits / mo Domain authority 40 on 594,768 backlinks from 4,248 domains. The five largest keywords by volume are all the brand’s own name — “mary ruths” at #1 against 90,500 searches, “mary ruth hair growth” at #2 against 74,000. They rank #3 for “kids vitamins” too, where a click costs $9.14.
Where they rank on Amazon
| Listing | Health & Household | Note |
|---|
| Liquid Multivitamin + Hair Growth, and its variations | #143 | Five ASINs share this parent listing; between them, the largest earner in the catalogue. |
| Kids Multivitamin Gummies | #535 | 30,000+ a month at $14.46 — on a listing with 298 competing offers. |
| Liquid Morning Multivitamin (2014) | #1,063 | The original product, still among the five largest earners twelve years after it was listed. 177 offers on it. |
| Organic Lymphatic Support Liquid Drops | #3,015 | 30,000+ a month at $15.15 — high volume at a modest rank, which is what a cheap repeat purchase looks like. |
Read from Keepa on 9 September 2026. Rank rather than keyword position, because Amazon publishes no search volumes and localises results to whoever is looking; best-seller rank is the same number for everyone. It moves daily.
Search presence off Amazon
| Term | Where | Rank | Volume / mo |
|---|
| mary ruths | Google | #1 | 90,500 |
| mary ruth hair growth | Google | #2 | 74,000 |
| mary ruth vitamins | Google | #1 | 40,500 |
| mary ruth organics | Google | #1 | 18,100 |
| mary ruth hair growth max | Google | #4 | 14,800 |
| liquid morning multivitamin hair growth | Google | #3 | 12,100 |
| kids vitamins | Google | #3 | 9,900 |
| vegan iron vitamins | Google | #5 | 9,900 |
| hair skin & nails gummy | Google | #6 | 8,100 |
| vegan liquid vitamins | Google | #2 | 6,600 |
Read 9 September 2026 from Ubersuggest, across 18,032 ranking keywords. The five largest all contain the brand name. Volumes are a keyword tool’s model of Google, not a count Google published, and say nothing about Amazon.
None of these numbers is a sale. Follower counts, visit estimates and search volumes measure attention, and nothing public connects any of them to an order on Amazon or in a store.
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