MaryRuth's — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

Amazon came first, the website second and the retail doors later — the first listing went up four months before the domain was registered, the reverse of the usual order.

• 2013 — Brand: A nutrition practice in Manhattan, before there is a product The founder’s own account: a private practice whose clients said capsule vitamins made them nauseous. The liquid multivitamin is the answer to that complaint, and she says she sold the first bottles off a bookshelf in the office.
• 7 Sep 2014 — Amazon: First Amazon listing — before the website The Liquid Morning Multivitamin that went up a week later is still among the five largest earners twelve years on.
• 31 Dec 2014 — Web: maryruthorganics.com registered Four months after the first ASIN. The first archived capture of the site is 22 June 2015.
• Oct 2018 — Brand: A YouTube channel, and $11M in sales The channel joined in October 2018. Forbes reports that year’s revenue at $11M, attributed to the company, on the way to $23M in 2019.
• 15 Aug 2019 — Amazon: Kids Multivitamin Gummies The move from liquids into gummies and into children’s vitamins. Today it sells 30,000+ a month — on a listing that carries 298 offers.
• 21 Jan 2021 — Brand: The TikTok account is created From TikTok’s own createTime, corroborated by the timestamp inside the user id. It now carries 624,900 followers and 1,691 videos — the brand’s largest owned channel.
• Aug 2021 — Brand: Butterfly Equity buys in A private-equity stake, in a year Forbes reports the company’s revenue at $135M.
• 27 Sep 2022 — Amazon: USDA Organic gummies, for kids Two of today’s fifteen largest listings went up this day, in a 2022 cohort of 113 new listings — the year the catalogue stops being a product line and becomes a shelf.
• Jul 2023 — Brand: B Corp certified, at a score of 81.6 Against a passing mark of 80 and a median of 50.9 — a third-party audit of how the company operates, which is a different thing from an audit of its numbers.
• 25 Aug 2023 — Amazon: Liquid Multivitamin + Hair Growth The listing that changes the catalogue. It is the single biggest earner today, and “mary ruth hair growth” is now the second-largest Google search they rank for, at 74,000 a month.
• 15 Aug 2024 — Brand: Butterfly sells the majority of its stake Per the law firm that ran the deal, Butterfly kept a board seat and King Street financed the buyer. No price was disclosed. The claim that Butterfly “nearly tripled” the company is the seller describing its own track record.
• 31 Dec 2024 — Amazon: 153 listings in a year, the catalogue’s biggest cohort More new ASINs in 2024 than in 2014 through 2021 combined.
• 31 Mar 2025 — Advertising: Paid search peaks, then stops Ubersuggest’s paid series runs from September 2024 and peaks in March 2025 at 19 keywords. From October 2025 it reads zero — while Similarweb calls paid search their largest channel in August 2026. The two do not agree.
• Oct 2025 — Brand: $420M of debt, and ~97% ownership A Capital One facility due 2030, which Forbes reports left the founder owning about 97% of the company — in the year EBITDA first topped $100M.
• 30 Nov 2025 — Amazon: $18.0M — the biggest month in the series 693,100 units. Unlike a gift business, December dips below November in every year of this series, and January recovers.
• 27 Aug 2026 — Brand: Forbes puts the company at ~$600M and ~$125M EBITDA An estimate, not a filing: this is a private company and none of it is audited. Set against it, the Amazon listings on this page are less than a third of the company — one estimate divided by another.

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