MaryRuth's — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Every cent of a $25.15 average sale, down to the little under half that is left — on a model that treats every unit sold on these listings as theirs.

Three of the four lines are published rates or quotes. The referral fee is Amazon’s own schedule, fulfilment the 2026 FBA rate card, and cost of goods is priced from supplier quotes for comparable bottles and gummies. Advertising is the one computed line.

COGS — what it costs to make

Quote	Region	MOQ	Lead time	Unit cost
Guangzhou Green Health Pharmaceutical Technology Co., Ltd	Guangdong, CN	3,000 bottles	not quoted	$2.80–3.10 / bottle
Guangzhou Marian Health Food Co., Ltd — gummies	Guangdong, CN	500 pieces	not quoted	$1.00–3.00 / unit
Freight, duty and inbound — invented, nobody measured this	CN → US	—	—	not quoted

These price the category, not this brand: small minimums, from factories making product that is neither USDA-organic nor US-made, which much of MaryRuth’s is. So the cost-of-goods line could be high for a buyer of this volume or low for what it actually buys. The freight row has no figure, and nothing is deducted for it anywhere — which leaves the profit higher than a real month.

• Cost of goods: -12% of revenue — About $3.00 a unit, from the published quotes above. Not this brand’s cost: the quotes are small-order, non-organic and made in China.
• Amazon referral fee: -15% of revenue — Amazon’s published rate for Beauty, Health and Personal Care items above $10.
• FBA fulfilment: -18% of revenue — About $4.50 a unit blended: liquid vitamins in 15oz glass are large-standard at $4.60–5.42, gummies small-standard at $3.45–3.78. Which band a listing falls in depends on dimensions nobody published.
• Advertising: -8% of revenue — Computed, not observed. A $1.10–1.40 Health & Household click at an 11–14% conversion rate is $7.86–12.73 per ad-attributed sale, a 32–51% ACoS; with an assumed 20–40% of units carried by ads, that is about 8% of revenue.
• Margin: 47% — Before returns, overhead and inbound freight, all set to zero, so this is a ceiling on profit rather than profit.

The model has a blind spot that matters more here than on most profiles: it applies the margin to every unit a listing sold, and on these listings some of those units are other sellers’. Forbes puts the whole company at roughly 20% EBITDA margins, after the overheads, retail costs and marketing this waterfall leaves out — so what is left below is what the listings could clear, not what the brand does.

The cost-of-goods line is the least certain figure on this profile, and the freight line has no figure at all. A real quote for either moves the margin more than anything else here.

MaryRuth's overview · All ideas