MaryRuth's — Advertising

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Advertising

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Advertising strategy: Brand defence plus a few generic searches

Top keywords

KeywordSearches a monthOrganic rankTheir adsCost per clickAd spend a month
multivitamin for women512,144#32None$3.44$0
hair growth serum493,155#36None$1.67$0
womens multivitamin417,286#18None$4.87$0
vitamins380,341#11None$4.80$0
mary ruth350,156#1None$1.13$0
mary ruth multivitamin hair growth323,786#1None$0.89$0
mens multivitamins317,505#7None$4.11$0
nutrafol women hair growth supplement306,515#32None$2.02$0
minoxidil for women306,408#35None$1.79$0
multivitamin for men278,577#9None$2.97$0
multivitamin247,686#18under 1% of ads$2.80$94
aveya hair growth spray240,552#32None$1.77$0
black girl vitamins236,080#38None$1.68$0
hair growth supplements231,895#34None$2.23$0
hair care223,044#33None$2.17$0
generic202,320#33None seen$1.51$0
rosemary and rice water spray for hair growth167,058#45None seen—$0
thorne166,950—under 1% of ads$0.35$4
uro166,771#57None seen$0.38$0
hair growth161,821#30None seen$2.03$0
hair154,617#32None seen—$0
vitamin143,902#20None seen$2.51$0
calcium supplements for women131,717#32None seen$4.66$0
ufna batana oil for hair growth130,577#45None seen—$0
supplements118,143#45None seen$2.17$0
hair growth oil117,600#34None seen$3.79$0
kids vitamins114,922#5None seen$4.09$0
lilyeve hair growth serum105,434#43None seen—$0
vitamins for women101,351#30None seen$3.56$0
kids multivitamin100,930#59None seen$2.29$0
hair products96,977#38None seen$2.64$0
hair vitamins94,899#26None seen$2.78$0
mary ruth multivitamin93,075#183% of ads$2.80$6,492
bask and lather hair products86,138#43None seen—$0
mary ruth kids multivitamin83,345#385% of ads$4.41$9,110
mary ruth hair growth max77,020#2None seen—$0
multivitamin for women 50 and over75,709#19None seen—$0
immune support supplement74,606#43None seen$6.36$0
womens vitamins73,276#31None seen$4.92$0
liquid collagen for women72,808#31None seen$0.90$0
spoiled child collagen liquid68,659#32None seen—$0
coconut cult68,443#31None seen$0.94$0
multivitamin for kids67,082#4None seen$3.30$0
hair products for women66,609#40None seen$1.28$0
viviscal hair growth supplement for women65,768#30None seen—$0
arrae65,427#40None seen—$0
briogeo63,720#57None seen$1.43$0
mary ruths63,605#1None seen$5.27$0
ordinary hair growth serum63,149#28None seen—$0
snidin hair growth spray59,882#31None seen—$0

Jungle Scout, for the three best sellers (Liquid Multivitamin + Hair Growth in four sizes, Hair Growth Max, Liquid Morning Multivitamin): exact-match monthly searches and the best organic position any of them held. “Their ads” is the brand’s share of the sponsored results where Jungle Scout’s share of voice was read, weighted by position; elsewhere, the best sponsored rank among them. Cost per click is Amazon’s own suggested exact bid. Ad spend a month is the modelled cost on that keyword, out of $30,895 in all. Read 13 October 2026.

Keywords they pay for

KeywordProductSearches a monthTheir adsCost per clickAd spend a month
mary ruth kids multivitaminLiquid Multivitamin + Hair Growth83,34585% of ads$4.41$9109.80
mary ruth multivitaminLiquid Multivitamin + Hair Growth93,07583% of ads$2.80$6492.32
mary ruth kidsHair Growth Max Liposomal Biotin24,789100% of ads$7.44$5524.61
mary ruth hair growthLiquid Multivitamin + Hair Growth28,64862% of ads$3.46$1831.48
mary ruth toddler multivitaminLiquid Morning Multivitamin15,34357% of ads$5.86$1547.17
mary ruth's hair growthLiquid Multivitamin + Hair Growth9,28185% of ads$3.46$814.72
maryruths liquid multivitamin hair growthLiquid Multivitamin + Hair Growth9,98362% of ads$3.06$566.63
mary ruth gummiesLiquid Multivitamin + Hair Growth6,66485% of ads$2.86$483.55
mary ruth vitaminsLiquid Multivitamin + Hair Growth9,89499% of ads$1.44$424.39
mary ruth's kids multivitaminLiquid Multivitamin + Hair Growth3,35984% of ads$4.41$371.56
hair shedding treatment womenLiquid Multivitamin + Hair Growth5,16327% of ads$7.65$318.62
mary ruth b12Liquid Multivitamin + Hair Growth3,52564% of ads$3.40$229.64
vitamin c liquidLiquid Morning Multivitamin7,92736% of ads$2.67$227.88
mary ruth multivitamin womenLiquid Multivitamin + Hair Growth7,20033% of ads$2.99$211.64
mery ruth multivitaminLiquid Multivitamin + Hair Growth3,005100% of ads$2.17$195.43
mary ruth liquid multivitaminLiquid Multivitamin + Hair Growth4,42062% of ads$2.33$192.02
hair plusLiquid Multivitamin + Hair Growth5,24618% of ads$6.05$175.58
mary ruth multivitamin kidsLiquid Multivitamin + Hair Growth8,81433% of ads$1.90$164.69
mary ruth men's multivitaminLiquid Morning Multivitamin2,03674% of ads$3.61$163.81
vitamins mary ruthHair Growth Max Liposomal Biotin85599% of ads$6.14$156.62
kids liquid multivitaminLiquid Morning Multivitamin4,91333% of ads$2.28$110.16
mrs ruths liquid multivitamin hair growthHair Growth Max Liposomal Biotin86163% of ads$6.32$103.11
mary ruth's multivitaminLiquid Multivitamin + Hair Growth3,12736% of ads$2.80$95.30
redensyl hair growth serumLiquid Multivitamin + Hair Growth4,09127% of ads$2.80$94.06
multivitaminLiquid Multivitamin + Hair Growth247,686under 1% of ads$2.80$93.63
meryruth vitamin women's hairHair Growth Max Liposomal Biotin74960% of ads$6.28$85.05
minoxidil hair growth serumLiquid Multivitamin + Hair Growth5,75433% of ads$1.49$84.31
multivitamin for women mary ruthLiquid Morning Multivitamin1,27264% of ads$3.31$80.43
liquid vitaminLiquid Multivitamin + Hair Growth3,92927% of ads$2.20$71.13
hair growth maxLiquid Multivitamin + Hair Growth2,52442% of ads$2.06$66.26
multivitamin toddlerLiquid Morning Multivitamin1,22962% of ads$2.88$65.74
ruth vitaminsHair Growth Max Liposomal Biotin85898% of ads$2.01$50.67
vitaminas para el cabello mujerLiquid Multivitamin + Hair Growth2,74842% of ads$1.41$49.01
liquid multivitamin for menLiquid Morning Multivitamin2,35120% of ads$3.18$45.28
hair care products for womenLiquid Multivitamin + Hair Growth1,85019% of ads$3.85$40.79
peptides for hair growth womenHair Growth Max Liposomal Biotin83118% of ads$8.48$38.98
liquid morning multivitamin + hair growthHair Growth Max Liposomal Biotin86126% of ads$5.59$37.04
kids vitamins liquidLiquid Morning Multivitamin83842% of ads$3.43$36.34
liquid multivitamin for womenLiquid Morning Multivitamin1,03535% of ads$3.22$35.26
liquid vitamins for women 50 plusLiquid Morning Multivitamin1,06025% of ads$4.00$31.76
liquid nighttime multimineralLiquid Morning Multivitamin75466% of ads$2.07$30.89
para caída de cabelloHair Growth Max Liposomal Biotin96432% of ads$3.17$29.58
mary ruth women's multivitaminLiquid Multivitamin + Hair Growth5,6925% of ads$3.71$28.76
ruthLiquid Multivitamin + Hair Growth7,06521% of ads$0.57$25.39
mary ruth's hair growth maxLiquid Multivitamin + Hair Growth3,9026% of ads$3.08$22.82
multivitamin liquid for womenLiquid Morning Multivitamin61754% of ads$2.22$22.36
best hair thickener for womenHair Growth Max Liposomal Biotin45019% of ads$8.35$21.52
liquid multi vitaminLiquid Morning Multivitamin78835% of ads$2.48$20.74
liquid multivitaminsLiquid Morning Multivitamin65536% of ads$2.11$14.86
liquid multivitamins for childrenLiquid Morning Multivitamin58529% of ads$2.63$13.20
liquid womens multivitaminLiquid Morning Multivitamin55734% of ads$2.21$12.47
liquid multivitamins for womenLiquid Multivitamin + Hair Growth8,2852% of ads$3.22$12.17
liquid multivitamins for women 50 plusLiquid Morning Multivitamin92520% of ads$2.16$12.09
dr root hair growth serumLiquid Multivitamin + Hair Growth1,33636% of ads$0.73$10.54
morningLiquid Morning Multivitamin2,13515% of ads$1.06$10.39
maryruthLiquid Multivitamin + Hair Growth21,6101% of ads$3.03$10.02
liquid multivitamin for adultsLiquid Morning Multivitamin64136% of ads$2.16$9.26
habit womens multivitaminLiquid Morning Multivitamin1,1816% of ads$3.68$7.59
fsa eligible vitaminsLiquid Morning Multivitamin4,3142% of ads$2.34$5.81
liquid multivitaminLiquid Multivitamin + Hair Growth13,4771% of ads$2.45$5.15
para el crecimiento del cabello rapidoHair Growth Max Liposomal Biotin45040% of ads$0.95$5.14
liquid multivitamin for kidsLiquid Morning Multivitamin2,7923% of ads$1.91$4.42
t444z hair productsHair Growth Max Liposomal Biotin90811% of ads$1.42$4.26
abbey yung hair products panteneHair Growth Max Liposomal Biotin45011% of ads$2.66$3.98
thorneLiquid Morning Multivitamin166,950under 1% of ads$0.35$3.68
noor vitamins for hair growthHair Growth Max Liposomal Biotin4504% of ads$6.35$3.48
geritol multivitamin for women over 50Liquid Morning Multivitamin4,7211% of ads$3.09$3.15
women's multivitamin with ironLiquid Multivitamin + Hair Growth11,818under 1% of ads$3.70$2.49
best multivitamin for womenLiquid Multivitamin + Hair Growth4,489under 1% of ads$3.86$2.34
sublingual vitaminsLiquid Morning Multivitamin1,1992% of ads$2.48$2.11
hair growth womenLiquid Multivitamin + Hair Growth6,817under 1% of ads$3.78$2.01
now eve multivitamin for womenLiquid Morning Multivitamin1,1212% of ads$3.18$1.78
daily multivitamin adult womenLiquid Multivitamin + Hair Growth3,954under 1% of ads$3.58$1.44
women's daily multivitaminLiquid Morning Multivitamin3,432under 1% of ads$4.44$1.42
hair and beauty productsLiquid Multivitamin + Hair Growth1,7921% of ads$3.83$1.24
daily womens multivitaminLiquid Multivitamin + Hair Growth2,303under 1% of ads$5.13$1.21
nordic hair growth supplementHair Growth Max Liposomal Biotin4501% of ads$5.12$0.87
powder multivitamin for womenLiquid Morning Multivitamin5741% of ads$3.34$0.82
well bell hair vitamins womanHair Growth Max Liposomal Biotin1,1521% of ads$2.08$0.76
growLiquid Multivitamin + Hair Growth6,360under 1% of ads$7.68$0.73
pure synergy multivitamin for womenLiquid Morning Multivitamin6601% of ads$4.82$0.72
womens daily multivitaminsLiquid Multivitamin + Hair Growth18,842under 1% of ads$4.09$0.69
vacation mornings travel supplementLiquid Morning Multivitamin951under 1% of ads$5.59$0.54
woman vitaminsLiquid Multivitamin + Hair Growth8,050under 1% of ads$3.82$0.46
centrum liquid multivitaminLiquid Morning Multivitamin6281% of ads$2.07$0.41
liquid vitamin b12 dropsLiquid Morning Multivitamin1,0471% of ads$1.97$0.39
tropical oasis liquid multivitaminLiquid Multivitamin + Hair Growth1,692under 1% of ads$3.77$0.36
hair treatment for hair lossLiquid Multivitamin + Hair Growth2,468under 1% of ads$1.38$0.35
vita fusion multivitamin gummies womenLiquid Morning Multivitamin1,575under 1% of ads$1.99$0.32
vegan multivitamin for womenLiquid Morning Multivitamin687under 1% of ads$5.83$0.32
nutrafol women's balance hair growth supplementsLiquid Multivitamin + Hair Growth1,374under 1% of ads$1.68$0.30
new chapter liquid multivitaminLiquid Multivitamin + Hair Growth1,426under 1% of ads$1.58$0.24
nordic naturals multivitamins for womenLiquid Morning Multivitamin606under 1% of ads$3.74$0.15
vegan multivitamins for womenLiquid Multivitamin + Hair Growth3,687under 1% of ads$5.83$0.13
the ordinary multi peptide hair serumHair Growth Max Liposomal Biotin522under 1% of ads$3.11$0.12
centrum multivitamin for womenLiquid Morning Multivitamin2,016under 1% of ads$4.02$0.10
multivitamins for men and womenLiquid Morning Multivitamin2,082under 1% of ads$1.73$0.05
multivitamin liquidLiquid Multivitamin + Hair Growth2,449under 1% of ads$0.96$0.04
nordic naturals women's multivitaminLiquid Morning Multivitamin925under 1% of ads$4.25$0.04
multivitamin for women nature madeLiquid Morning Multivitamin1,554under 1% of ads$1.65$0.02
throne multivitamins womenLiquid Morning Multivitamin1,229under 1% of ads$2.40$0.01
multivitamin for young womenLiquid Morning Multivitamin601under 1% of ads$4.47$0.01
aceite de sabalHair Growth Max Liposomal Biotin45013% of ads—no bid, not priced

Every keyword where an ad of theirs was seen, 103 of them, biggest modelled spend first. They add up to $30,895.18 a month — the $30,895 of Amazon ads in the Ad spend table below, before rounding. “Their ads” is their share of Jungle Scout’s sponsored results, weighted by position, or their best sponsored position in the New York read. Where neither Amazon nor Jungle Scout gives a bid, the keyword is listed but not priced.

Amazon is not where this brand’s advertising money shows. Meta’s library counts about 390 live US ads on the brand page alone. On Google, Similarweb says paid search is their largest source of site traffic while Ubersuggest says they buy no paid keywords at all; the page shows both rather than choosing.

Ad spend

LineA monthShare of revenuePer saleBasis
Liquid Multivitamin + Hair Growth$22,3050.75%$0.28Modelled: $13,512–$28,903
Hair Growth Max Liposomal Biotin$6,0661.1%$0.61Modelled: $3,639–$9,099
Liquid Morning Multivitamin$2,5240.47%$0.13Modelled: $1,518–$3,771
Total — the margin line$114,2510.76%$0.19Modelled: $18,669–$41,773

What the Margin breakdown takes off for Amazon advertising. The total applies the modelled rate to the whole brand’s snapshot revenue, $15,033,070, since the model reads the three best sellers; per sale is that share of the $25.15 average sale.

MaryRuth's overview · All case studies