MaryRuth's — Advertising

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Advertising

Read Sep 2026. Figures here are a reading taken then, not a live feed.

One channel is counted, one is arithmetic, and one is a disagreement — and the page shows the disagreement rather than choosing a side.

Meta’s library gives an authoritative count of live ads on their own page. Amazon spend is computed from published category benchmarks, and it is the same model as the advertising line in Margin breakdown. On Google, Similarweb says paid search is their largest channel while Ubersuggest says they buy no paid keywords at all.

• Amazon Sponsored Products: ≈ $1.0M–2.6M / mo Computed, not observed. A $1.10–1.40 Health & Household click at an 11–14% conversion rate is $7.86–12.73 per ad-attributed sale, a 32–51% ACoS on a $24.87 order. Carrying 20–40% of the catalogue’s badge units that way lands the spend here, at 6–16% TACoS; the 20–40% is the one assumption. Amazon publishes nothing about a competitor’s spend.
• Meta (Facebook and Instagram): Not estimable — counted: ~390 active US ads on the brand page The page-scoped count, three times what a keyword search shows. The founder has her own advertiser page and creator handles run branded content paired with her name — a whitelisting operation rather than a few boosted posts. Meta publishes the ads and never the money, and the library shows only active ads.
• Google Ads: The two sources disagree — counted: 25.95% of site traffic from paid search (Similarweb) vs 0 paid keywords (Ubersuggest), August 2026 Ubersuggest’s paid series ran from September 2024, peaked at 19 keywords in March 2025 and reads zero from October 2025. The likely reconciliation is Shopping and Performance Max, which Ubersuggest does not index — but neither source settles it, so both are shown.

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