Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Nobody has priced this business. What follows is a model — a 2.6 base multiple moved by what the public record supports — applied to trailing-twelve profit, and it prices the KALOTOYS brand on Amazon US alone.
Indicative valuation: $837,220 — 2.85× a trailing-twelve net profit of $293,761, scored as of Sep 2026. Trailing-twelve net profit at a modelled multiple. The KALOTOYS brand on Amazon US only — Etsy, their own sites, the Vietnamese store and the company’s other unnamed brands are excluded.
The positives are what the brand owns: its own designs made in its own workshops, personalisation a copier has to rebuild, an enrolled brand store and the reviews its top listings have gathered. The negatives are service and concentration: seller feedback of 26–60% across all three accounts, every measured dollar on Amazon US, and four listings carrying half the month.
Five inputs are inferences rather than reads. Sourcing, catalogue shape and the differentiation level are questionnaire answers taken from the public record; seller feedback is a blend of three accounts, two of them tied to the brand by inference; and the FBA-and-FBM answer is read from which listings carry Amazon’s fee. Brand Registry is firmer: Amazon gates the brand store behind enrolment. All of them are the first things to put to the owner.