KALOTOYS — How it sells

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

How it sells

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Amazon is one of at least three ways KaloToys sells, and by the founders’ own account not the main one. It is the only one with a public number behind it.

The founders put 2023 at 40% through their own website and 60% through marketplaces, with Etsy the one they called primary. On Amazon, fulfilment is split by product rather than by account: the busy boards and Halloween kits carry Amazon FBA fees, while the name puzzles and nursery signs — made to order with a child’s name — carry no FBA fee and no package dimensions, so they ship from the seller.

What follows is presence rather than share. Nobody publishes what a Shopify store or an Etsy shop takes, so this says which methods are in use and not what each is worth. A method nobody has looked for is listed as unchecked rather than counted as absent.

Channels

• Amazon — home marketplace — The only channel with a public number behind it, through three US seller accounts. Every figure on this profile — the chart, the margin, the valuation — is the KALOTOYS brand on Amazon US and nothing else.
• Own store — kalotoys.com (Shopify, 175 products at a median $12.99) and kalokid.com (15 products at a median $39.99), plus kalotoys.vn for Vietnam. The founders put their website at 40% of 2023. Shopify publishes no sales.
• Other marketplaces — Etsy, as KalotoysOfficial — by the founders’ account their primary channel and a top-10 Etsy seller by orders in November 2023. The shop refused a direct fetch, so no sales count was read and the claim is unchecked.

Not checked: Amazon — other marketplaces, TikTok Shop, Wholesale or retail distribution, Licensing the brand or IP.

Fulfilment

• FBA — Two of the three accounts carry FBA, and the busy boards and Halloween kits carry Amazon pick-and-pack fees of $4.09–6.13.
• FBM — The name puzzles and nursery signs — made to order with a child’s name — carry no FBA fee and no package dimensions, so they ship from the seller. That is the half of the month the four name puzzles make up. KALOTOYS GROUP has no FBA at all.

Not present: 1P / Vendor Central.

Not checked: Platform-fulfilled.

Supply

• Private label — Their own brand and designs, on listings no outside seller carries a badge on.
• Own manufacturing — Two workshops in Hanoi, 2,300 m², by the founders’ own account — self-reported. The customs trail agrees with the shape: the shipper to the US sits at Kalo JSC’s own Hanoi street address.

Not present: Arbitrage.

Not checked: White label, Wholesale reselling, Dropship, Handmade / artisan, Print on demand, Merch on Demand, KDP.

Programmes

• Brand Registry — A Brand Store at /stores/KALOTOYS, which Amazon gates behind enrolment.
• Amazon Handmade — Some KALOTOYS variations are listed under Handmade Products. The referral rate is 15% either way.

Not checked: Amazon Custom, Subscribe & Save, Amazon Business (B2B).

KALOTOYS overview · All ideas