Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Growth here is listing, not buying: new personalised products, put up on new seller accounts, fast enough that the account holding the hit changed within a year.
Almost none of the year’s growth came from the listings that were selling a year earlier. Four name puzzles went up on the Giftora account on 18 March 2026 and reached about 2,300 units a month by September. A run of personalised first-day-of-school signs followed in June, largely on the KALOTOYS GROUP account Keepa first saw that month, and 176 listings went up between June and August.
On a made-to-order catalogue that is the model rather than an accident. A personalised product is cheap to design and list, and whichever account lists the one that catches becomes, for a season, most of the business. The other side of it is a wide tail that sells little: of 234 priced listings, 29 carry a sold badge.
By the founders’ own account the shift onto Amazon was deliberate, and self-reported throughout. Etsy was the main channel in 2023 — a top-ten store there by orders at the end of that year — Amazon started in 2024, and they describe it as roughly seventy times the size of Etsy for them. In January 2025 they named three priorities for the year: begin manufacturing in the United States, widen the range, and, with US production behind it, push Amazon hard. They also said they were raising about $2M to expand Vietnam capacity and about $8M of working capital, because the Amazon push eats cash faster than the other channels do.
Television moved orders, but not ones this page can see. They say nearly a thousand came in the day after the Shark Tank broadcast, with the flow elevated about two weeks — self-reported, and on channels nobody publishes. On Amazon there is no trace: the episode aired in August 2024, months before the first KALOTOYS listing with a believable date, and nothing in the catalogue carried a sold badge until March 2025.
What the public record cannot yet show is whether summer 2026 is a new level or a season. The series holds one back-to-school with the school signs in it.