Bizzikins — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Of a $37.50 doll, roughly a third is left once the factory, the tariff, the freight and Amazon’s two fees are paid, and the factory price behind that rests on a single quote.

All four characters share a price and are assumed to share a cost, so there is one margin, built bottom up. The factory figure is one quote, relayed by the researcher for “this sort of doll”: $8.50 a piece at 100 and $5.40 at 500. The supplier is Dongguan Youmee Toys, a year-old Alibaba account rated 5.0 over 26 reviews, but the quote was for a generic plush doll, not Bizzikins’ own felt-and-snap design. It is the weakest figure on the page, and everything under it moves with it.

COGS — what a doll costs to make

Supplier	Track record	Buyer rating	Sold on Alibaba	MOQ	Unit price
Dongguan Youmee Toys Co., Ltd.	1 year on Alibaba · manufacturer and trading company · reorder rate 23% · Guangdong	5.0 (26 reviews)	Not supplied	100 pcs	$8.50, or $5.40 at 500 pcs
Average lowest price — the cost to make used below					$5.40

One supplier and one quote, relayed by the researcher for a similar doll and not seen by us. The profile is read from a screenshot: a year on Alibaba, 5.0 over 26 reviews, a 23% reorder rate and a reply within two hours. Its size (1,000+ staff, over $100M a year) is its own claim, and the sold count and lead time were not supplied. No Verified badge was visible. The lowest price, at 500 pieces, is the cost to make used below; at the 100-piece price the doll would cost $3.10 more to make. The tariff and the freight are their own lines.

Shipping — what it costs to move one doll from China

Input	Figure	Where it comes from
Carton	40.9 × 23.3 × 10.0 cm, 0.49 kg	The best-selling doll’s own package size (B0GT793W2T, Rosie)
Volume	0.00953 cbm	The carton, in cubic metres
Rate	$497 / cbm	Less-than-container-load, China → US West Coast, door to door
Shipping, per doll	$4.73	0.00953 cbm × $497

The rate is the low end of Freightos’ band, $497 to $4,241 a cbm; the top prices express services a first order would not buy. It is door to door, customs clearance and delivery included, and excludes the duty, which is its own line. The other three characters ship in slightly different cartons, and a different product would ship at a different figure.

Landed cost — production, duty and shipping, per doll

Line	Per doll	From
Production	$5.40	The one Alibaba quote, at 500 pieces — COGS table above
Tariff	$0.68	12.5% of the cost to make, assuming China origin — the tariff line below
Shipping	$4.73	This doll’s carton at $497/cbm — shipping table above
Landed cost	$10.81	What one doll costs in Amazon’s warehouse, before it sells

The first three lines of the breakdown below, added up: $10.81 is 28.8% of the $37.50 price. It covers making the doll and getting it to the warehouse, not the Amazon fees on the sale, which are their own lines.

Cost of goods: -14.4% of revenue — The factory price from the one relayed quote, at 500 pieces. A generic doll’s price, so a floor on what their own design costs. See landed cost above See COGS breakdown above
Tariff: -1.8% of revenue — 12.5% of the cost to make: toys under HTS 9503.00 from China carry no base duty and a 12.5% Section 301 tariff, from a secondary summary. A second source says 20%, which would cost about a point more. Assumes China origin and the factory price as the customs value. See COGS breakdown above See landed cost above
Shipping: -12.613% of revenue — Priced from the best seller’s own carton at a read sea-freight rate, door to door. See shipping breakdown above See landed cost above
Amazon referral fee: -15% of revenue — Amazon’s published Toys & Games rate, a flat 15%, as Keepa records it on the listing. Amazon’s referral fees by category
FBA fulfilment: -20.347% of revenue — Size tier: Large Standard. Measured on the best-selling doll (B0GT793W2T), a 16.1 × 9.2 × 3.9 in box at 17.3 oz: over 16 oz and over 15 in on the long side rules out Small Standard. Amazon’s pick-and-pack fee is $7.63, more than the factory charges for the doll. All of Amazon’s size tiers, explained
Advertising: -0.218% of revenue — Modelled, not observed: about $45 a month, 0.22% of September’s revenue, on small specific phrases and their own name. A floor: it cannot see ads on product pages or automatic campaigns. See the ad spend behind this line If you want to go in depth, go to the Advertising section
Margin: 35.622% — Before storage, returns, removals and overhead, none of which is modelled: a ceiling on profit, not profit. The profit series uses this September breakdown for every month. July and August sold at $35.00, where the same costs leave about 32.1%, so those two months’ profit is about 3.5 points too generous.

The shape is the reverse of most products: moving the doll costs more than making it. Amazon’s fee and the sea freight together are more than twice the factory price, because both charge by the size of the box rather than by what is in it. The same logic makes a higher price valuable: the fees move with the box, not the price, so most of the step to $37.50 went to margin.

Profit here is a modelled ceiling on one unconfirmed factory quote, and the tariff is read from a secondary summary. The two together can move the margin by several points in either direction, and returns are not in it at all.

Bizzikins overview · All case studies