Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
| Keyword | Searches a month | Organic rank | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| busy book for 1+ year old | 5,576 | #59 | None | $0.61 | $0 |
| 18 month old girl toys | 3,583 | — | None | $1.14 | $0 |
| airplane toddler travel essentials | 3,110 | — | 19% of ads | $1.01 | $18 |
| travel toys for 1+ year old | 2,338 | #41 | None | $0.79 | $0 |
| soft dolls for toddlers 1-3 | 1,895 | #30 | None | $0.66 | $0 |
| seek and find toy | 1,351 | #31 | None | $0.63 | $0 |
| busy bag for toddlers 1-3 | 1,234 | — | under 1% of ads | $0.56 | under $1 |
| on the go toddler toys | 1,173 | — | None | $0.60 | $0 |
| gigglescape toys | 1,117 | #15 | None | $0.90 | $0 |
| toys for plane travel 1 year old | 1,080 | #44 | None | $0.60 | $0 |
| felt book | 1,042 | — | None | $0.71 | $0 |
| airplane toys for 1+ year old | 994 | #54 | None | $0.77 | $0 |
| montessori busy book 1 year old | 978 | #141 | 32% of ads | $0.80 | $7 |
| baby toys for airplane travel | 836 | #43 | None | $0.93 | $0 |
| airplane travel essentials toddler | 830 | — | None | $1.06 | $0 |
| pretend make up for toddlers 1-3 | 796 | — | None | $0.49 | $0 |
| toys for plane travel 2 year old | 705 | #45 | None seen | — | $0 |
| busy book for baby | 622 | — | 1% of ads | $0.57 | under $1 |
| activity book baby | 557 | — | None | $0.59 | $0 |
| bizzikins doll | 512 | #1 | 58% of ads | $0.79 | $7 |
| mrs rachel doll | 507 | #33 | None seen | — | $0 |
| 1 year old girl travel toys | 450 | — | None | $0.85 | $0 |
| 18 month old activities | 450 | — | under 1% of ads | $0.77 | under $1 |
| 18 month old travel toys | 450 | — | None | $0.65 | $0 |
| 18 month travel toys | 450 | — | 5% of ads | $0.66 | under $1 |
| airplane essentials for toddlers | 450 | — | None | $1.04 | $0 |
| airplane travel essentials for toddler | 450 | — | None | $1.06 | $0 |
| astronaut doll | 450 | #24 | None seen | $0.75 | $0 |
| baby car toys for back seat rear facing | 450 | #30 | None seen | — | $0 |
| baby travel toys 12-18 months | 450 | — | None | $0.65 | $0 |
| bizzikins | 450 | #1 | 56% of ads | $1.18 | $9 |
| buddy poppy | 450 | #13 | None seen | $0.36 | $0 |
| busy book baby 6 to 12 months | 450 | #43 | None seen | — | $0 |
| busy doll | 450 | #3 | None seen | $0.57 | $0 |
| busy doll for toddlers 1-3 | 450 | #4 | None seen | — | $0 |
| camping stuffed animals | 450 | #38 | None seen | — | $0 |
| danny go toys for kids 2-4 | 450 | #29 | None seen | — | $0 |
| diy felt busy book supplies | 450 | — | None | $0.84 | $0 |
| jelly cat book | 450 | #38 | None | $0.51 | $0 |
| leapfrog scout and violet 100 words book, purple | 450 | #41 | None seen | — | $0 |
| leyadoll soft baby doll book | 450 | #39 | under 1% of ads | $0.67 | under $1 |
| maileg toys | 450 | #44 | None seen | $0.45 | $0 |
| miss rachel speak and sing doll | 450 | #16 | None seen | — | $0 |
| montessori doll | 450 | #40 | None seen | $0.61 | $0 |
| poppy doll | 450 | #18 | None seen | $0.58 | $0 |
| space baby toys | 450 | #57 | None seen | $1.25 | $0 |
| taf toys busy book | 450 | #54 | None seen | — | $0 |
| tiba toes busy book | 450 | #20 | None seen | — | $0 |
| toddler busy toys for travel | 450 | #25 | None seen | — | $0 |
| toddler dolls age 2-4 | 450 | #53 | None seen | — | $0 |
Jungle Scout, for the four dolls: exact-match monthly searches and the best organic position any of them held, among the fifty biggest keywords where a listing ranks in the top 60 or carries an ad. “Their ads” is the brand’s share of the sponsored results where Jungle Scout’s share of voice was read, weighted by position. Cost per click is Amazon’s own suggested exact bid. Ad spend is modelled. These fifty carry $41 of the $45 a month; the rest is under a dollar a keyword or on keywords outside the fifty, listed in the next table.
| Keyword | Searches a month | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|
| airplane toddler travel essentials | 3,110 | 19% of ads | $1.01 | $18.20 |
| bizzikins | 450 | 56% of ads | $1.18 | $8.97 |
| montessori busy book 1 year old | 978 | 32% of ads | $0.80 | $7.41 |
| bizzikins doll | 512 | 58% of ads | $0.79 | $7.01 |
| travel toys for 3+ year old | 450 | 27% of ads | $0.80 | $2.90 |
| 18 month travel toys | 450 | 5% of ads | $0.66 | $0.44 |
| busy book for baby | 622 | 1% of ads | $0.57 | $0.09 |
| busy bag for toddlers 1-3 | 1,234 | under 1% of ads | $0.56 | $0.03 |
| 18 month old activities | 450 | under 1% of ads | $0.77 | $0.01 |
| leyadoll soft baby doll book | 450 | under 1% of ads | $0.67 | $0.01 |
Every keyword where an ad of theirs was seen, 10 of them, biggest modelled spend first. They add up to $45.07 a month — the $45 of Amazon ads in the Ad spend table below, before rounding. “Their ads” is their share of Jungle Scout’s sponsored results, weighted by position, or their best sponsored position in the New York read. Where neither Amazon nor Jungle Scout gives a bid, the keyword is listed but not priced.
Unpaid, they own the search on their own name and place within the first fifty on a scatter of doll and travel phrases, mostly between #30 and #59. The biggest searches in their field, such as “busy book for 1+ year old”, sit at the bottom of that range, and competitors such as Exorany, EooCoo and CloudLawn hold the sponsored share on them.
A keyword read cannot say where the sales come from, only that it is not visibly this. Organic ranking, campaigns that target products or run automatically, the award and the reviews are all candidates, and the brand’s own Sponsored Products search-term report would settle it. The Meta ads are too new to have fed September.
Off-Amazon advertising is unknown, not zero: only the existence and dates of the Meta ads could be read.
| Line | A month | Share of revenue | Per sale | Basis |
|---|---|---|---|---|
| 2-in-1 activity doll | $45 | 0.22% | $0.08 | Modelled: $27–$68 a month |
| Total — the margin line | $45 | 0.22% | $0.08 | Modelled: $27–$68 a month |
What the Margin breakdown takes off for Amazon advertising, line for line. Per sale is the share of the $37.50 price. Meta’s spend is unpublished and none of it is here.