WOODLANDS USA — Margin breakdown

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Margin breakdown

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Of an $11.86 average sale, a little under a quarter is left once Amazon’s two fees, the cost to make, a tariff, freight and advertising are paid — and Amazon’s pick-and-pack fee costs about twice what making the set does.

Three products carry the brand. In September the bamboo set, in all its versions, was 66% of revenue, the teak utensil set 10% and the teak spatulas 8%: together the first set to reach 80%, so each has its own breakdown below and the whole brand, at September’s mix, comes last. Every cost to make is a price listed on Alibaba, read by Alibaba’s own sourcing agent rather than quoted back to a request, and one price covers every version of a product.

Bamboo utensil set

This product includes the three franchise-titled sets — no licence shown — at $14.99 in September, a third of the bamboo set’s revenue. The cost to make below prices a plain set; the margin is the same for the themed ones only if their engraving costs nothing extra.

COGS — what a six-piece bamboo set costs to make

Supplier	Track record	Buyer rating	Sold on Alibaba	MOQ	Unit price
Yiwu Zuqa Craft Co., Ltd.	Verified · 10 yrs	4.7★ from 855 (store)	—	10 sets	$2.50
Nanping Jianyang District Hejiale Bamboo Wood Household Supplies Co., Ltd.	Verified · 8 yrs	4.6★ from 41 (store)	—	50 sets	$1.55–2.29
Yiwu Nice Daily Necessities Co., Limited	Not verified · 8 yrs	4.5★ from 322 (store)	—	50 sets	$0.95–1.29
Average lowest price — the cost to make used below					$1.67

Three six-piece bamboo sets from suppliers in China, each priced at the tier nearest the brand’s own yearly sales of the set, about 54,000 — $2.50 (Yiwu Zuqa lists one price), $1.55 from 10,000 sets and $0.95 from 2,000 — and averaged. They are listed prices, read by Alibaba’s sourcing agent (Accio) in a search, not quotes negotiated for an order, and none includes a logo or a box: Nanping Jianyang lists a logo from $0.20 a set and packaging from $0.50. A fourth listing was read and not priced, a five-piece set kept as the engraving reference (a graphic from $0.20 a set, from 1,000). Searched “bamboo cooking utensil set 6 pieces” and “custom laser engraved bamboo spoon set”, suppliers rated 4.5 or better with five years or more on Alibaba.

Shipping — what it costs to move one set from China

Input	Figure	Where it comes from
Carton	30.6 × 25.5 × 2.4 cm, 0.28 kg	Keepa’s package for B0D5NLZSZS, the plain six-piece
Volume	0.00145 cbm	The six listings’ boxes, weighted by September’s units; the six-piece alone is 0.00187
Rate	$497 / cbm	Less-than-container-load, China → US West Coast, door to door
Shipping, per set	$0.72	0.00145 cbm × $497

The rate is the low end of Freightos’ door-to-door band, customs clearance and delivery included and duty excluded.

Landed cost — production, duty and shipping, per set

Line	Per set	From
Production	$1.67	Three Alibaba suppliers’ listed prices, averaged — COGS table above
Tariff	$0.33	20% of the cost to make, assuming China origin — the tariff line below
Shipping	$0.72	The set’s carton at $497/cbm — shipping table above
Landed cost	$2.72	What one set costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 23.8% of the $11.43 average sale. “Test it first” prices its first order on this same figure.

Cost of goods: -14.611% of revenue — Three Alibaba suppliers’ listed prices for a plain six-piece set, averaged: listing prices, not a negotiated quote, and no logo or box in them. See landed cost above See COGS breakdown above
Tariff: -2.887% of revenue — Assumed: 20% of the cost to make, the rate this site uses for goods made in China. The listings do not say where the sets are made. See COGS breakdown above See landed cost above
Shipping: -6.299% of revenue — The set’s own carton at a read sea-freight rate from China, door to door. See shipping breakdown above See landed cost above
Amazon referral fee: -15% of revenue — Amazon’s published Home & Kitchen rate, a flat 15%. Amazon’s referral fees by category
FBA fulfilment: -31.409% of revenue — Size tier: Large Standard. The best seller’s box, B0D5NLZSZS, is 12.0 × 10.0 × 0.94 in and 9.9 oz — the 0.94 in is over Small Standard’s 0.75 in — and Amazon charges $3.83 to pick and pack it. The thinner themed boxes sit inside Small Standard at $2.86; weighted by September’s units the fee is $3.59, more than twice what the set costs to make. All of Amazon’s size tiers, explained
Advertising: -5.731% of revenue — Modelled, not observed: about $2,949 a month on the set’s keywords, 5.7% of its September revenue (band $1,770–$4,358 a month), half of it on “wooden utensil set”. A floor: it cannot see ads on product pages, automatic campaigns, Sponsored Brands or Display. See the ad spend behind this line If you want to go in depth, go to the Advertising section
Margin: 24.063000000000017% — Before storage, returns and overhead, none of which is modelled: a ceiling on profit, not profit.

Teak utensil set

COGS — what an eight-piece teak set costs to make

Supplier	Track record	Buyer rating	Sold on Alibaba	MOQ	Unit price
Guangzhou Raybin Homewares Co., Ltd.	Verified · 9 yrs	4.9★ from 901 (store)	—	50 sets	$6.40–8.04
Caoxian Huashen Arts And Crafts Co., Ltd.	Not verified · 8 yrs	4.8★ from 4,564 (store)	—	100 sets	$10.48–10.66
Average lowest price — the cost to make used below					$8.84

Two teak utensil sets with a holder and a spoon rest, from suppliers in China. Neither is eight pieces: Caoxian Huashen’s is nine and Guangzhou Raybin’s ten, so each listed price is scaled to the brand’s eight-piece set by piece count — $11.79 × 8/9 and $8.99 × 8/10 — and the prices above are the scaled ones. Each is taken at the tier nearest the brand’s yearly sales of the set, about 3,000: $10.48 from 300 sets and $7.19 from 2,000, then averaged. Listed prices read by Alibaba’s sourcing agent (Accio) in a search, not quotes negotiated for an order, with no logo or box in them. Two more listings were read and not priced: an “acacia teak” set whose wood is not confirmed as teak, and one with no quantity tiers. Searched “teak wood kitchen utensil set 8 pieces” and “teak cooking utensils set with spoon rest”, suppliers rated 4.5 or better with five years or more on Alibaba.

Shipping — what it costs to move one teak set from China

Input	Figure	Where it comes from
Carton	35.1 × 11.6 × 10.2 cm, 0.72 kg	Keepa’s package for B0FD7KZYLV, the eight-piece set
Volume	0.00433 cbm	The two listings’ boxes, weighted by September’s units
Rate	$497 / cbm	Less-than-container-load, China → US West Coast, door to door
Shipping, per set	$2.15	0.00433 cbm × $497

The same Freightos reading as the bamboo set: the low end of the door-to-door band, duty excluded. A set standing in its holder ships a box three times the bamboo set’s volume.

Landed cost — production, duty and shipping, per set

Line	Per set	From
Production	$8.84	Two Alibaba suppliers’ listed prices, scaled to eight pieces and averaged — COGS table above
Tariff	$1.77	20% of the cost to make, assuming China origin — the tariff line below
Shipping	$2.15	The set’s carton at $497/cbm — shipping table above
Landed cost	$12.76	What one set costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 42.0% of the $30.39 average sale, the dearest of the three to make.

Cost of goods: -29.089% of revenue — Two Alibaba suppliers’ listed prices for nine- and ten-piece teak sets, each scaled to eight pieces by piece count and averaged: a listing price, not a negotiated quote. See landed cost above See COGS breakdown above
Tariff: -5.824% of revenue — Assumed: 20% of the cost to make, on a China origin. The teak may be Indonesian — dead listings under the brand are “Indonesian Handcrafted” shelves — where the reciprocal rate is about 19%, so the line would barely move. See COGS breakdown above See landed cost above
Shipping: -7.075% of revenue — The set’s own carton at the same sea-freight rate. See shipping breakdown above See landed cost above
Amazon referral fee: -15% of revenue — Amazon’s published Home & Kitchen rate, a flat 15%. Amazon’s referral fees by category
FBA fulfilment: -19.875% of revenue — Size tier: Large Standard. The best seller’s box, B0FD7KZYLV, is 13.8 × 4.6 × 4.0 in and 1.59 lb — over Small Standard’s 0.75 in and 16 oz — and Amazon charges $6.02 to pick and pack it; with the twelve-piece set, $6.04. All of Amazon’s size tiers, explained
Advertising: -0.224% of revenue — Modelled, not observed: about $17 a month on the teak set’s keywords, 0.22% of its September revenue: almost nothing seen. A floor. See the ad spend behind this line If you want to go in depth, go to the Advertising section
Margin: 22.912999999999997% — Before storage, returns and overhead, none of which is modelled: a ceiling on profit, not profit.

Teak spatulas

COGS — what a teak spatula costs to make

Supplier	Track record	Buyer rating	Sold on Alibaba	MOQ	Unit price
Jiangmen Expands Handicraft Co.,Ltd	Verified · 8 yrs	4.9★ from 267 (store)	—	500 sets	$0.75–0.95
Hunan Yoshine Houseware Co., Ltd.	Not verified · 7 yrs	4.9★ from 234 (store)	—	50 pieces	$1.98–2.39
Average lowest price — the cost to make used below					$1.37

Two 12-inch teak spatulas from suppliers in China, each priced at the tier nearest the brand’s yearly sales of its spatulas, about 9,600 — $0.75 from 3,000 and $1.98 from 500, Hunan Yoshine’s top tier — and averaged. Listed prices read by Alibaba’s sourcing agent (Accio) in a search, not negotiated quotes; a printed box adds from $0.50. Two more listings were read and not priced: one titled teak whose material reads pine, and a range with no price per model. Searched “teak wood spatula 12 inch” and “teak wooden spatula custom logo”, suppliers rated 4.5 or better with five years or more on Alibaba.

Shipping — what it costs to move one spatula from China

Input	Figure	Where it comes from
Carton	30.6 × 6.0 × 1.5 cm, 0.11 kg	Keepa’s package for B0FD7RVW83, the two-piece set
Volume	0.00065 cbm	The three listings’ boxes, weighted by September’s units
Rate	$497 / cbm	Less-than-container-load, China → US West Coast, door to door
Shipping, per unit	$0.32	0.00065 cbm × $497

The same Freightos reading as the sets: the low end of the door-to-door band, duty excluded.

Landed cost — production, duty and shipping, per spatula listing

Line	Per unit	From
Production	$1.37	Two Alibaba suppliers’ listed prices, averaged — COGS table above
Tariff	$0.27	20% of the cost to make, assuming China origin — the tariff line below
Shipping	$0.32	The carton at $497/cbm — shipping table above
Landed cost	$1.96	What one costs to reach Amazon’s door, before it sells

The first three cost lines of the breakdown below, added up: 24.9% of the $7.87 average sale.

Cost of goods: -17.408% of revenue — Two Alibaba suppliers’ listed prices for a 12-inch teak spatula, averaged: listing prices, not a negotiated quote. See landed cost above See COGS breakdown above
Tariff: -3.431% of revenue — Assumed: 20% of the cost to make, on the same China basis as the sets. See COGS breakdown above See landed cost above
Shipping: -4.066% of revenue — The carton at the same sea-freight rate. See shipping breakdown above See landed cost above
Amazon referral fee: -15% of revenue — Amazon’s published Home & Kitchen rate, a flat 15%. Amazon’s referral fees by category
FBA fulfilment: -37.865% of revenue — Size tier: Small Standard. The best seller’s box, the two-piece B0FD7RVW83, is 12.0 × 2.4 × 0.59 in and 3.8 oz — inside Small Standard’s 15 × 12 × 0.75 in and 16 oz — and Amazon charges $2.58. The single long-handled spatula ships thicker, at 1.77 in, so it is Large Standard at $3.50; weighted by September’s units the fee is $2.98, twice the cost to make. All of Amazon’s size tiers, explained
Advertising: 0% of revenue — Modelled at nothing: no ad of theirs was seen on the spatulas’ keywords. A floor — ads on product pages, automatic campaigns, Sponsored Brands and Display are invisible to the model. See the ad spend behind this line If you want to go in depth, go to the Advertising section
Margin: 22.22999999999999% — Before storage, returns and overhead, none of which is modelled: a ceiling on profit, not profit. At this price Amazon’s two fees are over half of a sale, so 20% on ads would leave under 5%.

Whole brand

Cost of goods: -16.563% of revenue — Each product’s Alibaba cost to make, on September’s mix — $1.67 a bamboo set, $8.84 a teak set, $1.37 a spatula — with the rest of the catalogue at the same share. See each product’s tab for its suppliers.
Tariff: -3.281% of revenue — Assumed: 20% of the cost to make, on a China origin.
Shipping: -6.174% of revenue — Each product’s carton at the same Freightos sea-freight rate, on September’s mix.
Amazon referral fee: -15% of revenue — Amazon’s published Home & Kitchen rate, a flat 15%. Amazon’s referral fees by category
FBA fulfilment: -30.689% of revenue — Size tier: Large Standard. The best seller, the plain six-piece B0D5NLZSZS, is 12.0 × 10.0 × 0.94 in and 9.9 oz — just over Small Standard’s 0.75 in — at $3.83 to pick and pack, on a set now sold at $8.99. On September’s mix the largest cost line, nearly twice the cost to make. All of Amazon’s size tiers, explained
Advertising: -4.539% of revenue — Modelled, not observed: 4.5% of revenue — amazon-adspend-spy’s rate on the three products (about $2,966 a month on them, band $1,780–$4,384 a month), applied here to the whole brand. A floor. See the ad spend behind this line If you want to go in depth, go to the Advertising section
Margin: 23.754000000000005% — Before storage, returns, removals and overhead, none of which is modelled: a ceiling on profit, not profit. The profit series uses this September breakdown for every month; the 2024–25 months were the bamboo sets alone at higher prices, so they show the shape of the series, not their own margins.

Amazon is paid more than the factory, by a wide margin. On a set that sells for $8.99 to $14.99, the pick-and-pack fee alone is about twice the cost to make, and the referral fee is about the same again as making it. That is what the price cuts have done: the fees are fixed in dollars, so each dollar off the price comes out of what is left.

The margin is the same whatever the set is engraved with, but the revenue it applies to is not: a third of the trailing year came from the franchise-titled sets, with no licence shown. The cost lines here would not change if those listings went; the business they are a share of would.

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