Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
The chart starts in November 2025 on purpose. Amazon’s badge history on these listings reaches back to September 2023, but until October 2025 resellers held the buy box — NaturVet’s seller account and Petco, then MODA Works — so the retail revenue in those months was theirs, and Wet Noses was paid a wholesale price nobody publishes. November 2025 is the first month its own account held the buy box, and it was the weakest month since: the listings changed hands through it. From then on the months run between about $12,600 and $30,600 with no December spike. Of each month roughly three dollars in ten is left after Amazon’s fees, cost of goods and advertising, before returns and overhead — and two of those cost lines are our placeholders.
Amazon US is all of it. The seller account does not exist on the UK, German or Canadian marketplaces.
Shares of the latest month’s Amazon revenue. This is the Amazon channel alone — the distributor, Petco, co-manufacturing and wet-noses.com are not in it.
Every listing that sells enough to carry a badge is the same Organic Crunchy treat in three pack sizes. The 5 lb Peanut Butter & Banana box and its two-bag sibling are 40% of the month between them.
“Sold / mo” is Amazon’s badge, and every one here sits in its lowest brackets — 50+, 100+ or 200+ — so each row is a coarse floor: a listing showing 50+ could be selling 99. Revenue is that band times the buy box on 15 September 2026. 19 more priced listings carry no badge and count as zero.
Revenue is a floor and profit is a ceiling. The badge brackets are coarse, the cost of goods and the advertising under the profit are placeholders rather than quotes, and returns and overhead are set to zero.