Wet Noses — How it sells

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

How it sells

Read Sep 2026. Figures here are a reading taken then, not a live feed.

On Amazon the story is who does the selling. Off Amazon there are at least four more channels, and none of them can be counted.

Keepa records who held the buy box on the twelve listings that carry a badge. NaturVet’s seller account held most of them, and Petco three, through April 2025; MODA Works, a Florida multi-brand pet reseller, held them from May to October 2025; and Wet Noses’ own account has held them since November 2025. Over the 90 days to 15 September 2026 their own account won 82% of the buy box, weighted by revenue. That the company began selling its own listings is an inference from that record — nothing public announces it, or says why.

Off Amazon, the company sells through Pet Food Experts, its exclusive US distributor to independent pet retail since April 2024; puts Purrks cat treats into Petco; runs a 36-product Shopify store; and offers private-label and co-manufacturing to other brands. What follows is presence rather than share, and a method nobody looked for is listed as unchecked rather than counted as absent.

Channels

• Amazon — home marketplace — The only channel with a public number behind it, and every figure on this profile. Their own account has held the buy box since November 2025; before that, resellers did.
• Own store — wet-noses.com, on Shopify: 36 products at a median of $12.99, including 20 lb bulk buckets at $119.99. The 14oz bag is $12.99 there and on Amazon. Shopify publishes no sales.
• Wholesale or retail distribution — Probably the larger business. Pet Food Experts has been their exclusive US distributor to independent pet retail since 1 April 2024, Purrks cat treats sell in Petco by the company’s account, and their wholesale page sells 5 lb boxes and 20 lb buckets to retailers at prices given on request. The distributor’s “12,000+ locations” are the stores it serves, not stores stocking Wet Noses. Nothing public sizes any of it.

Not present: Amazon — other marketplaces.

Not checked: TikTok Shop, Other marketplaces, Licensing the brand or IP.

Fulfilment

• FBA — From the seller record. $4.76 to $8.04 a unit by pack size, and the largest line in the Amazon cost stack.

Not checked: FBM, 1P / Vendor Central, Platform-fulfilled.

Supply

• Own manufacturing — “We run our own kitchens and work our own ovens”, in their words, and the 2020 and 2023 deal press describes an 80,000 sq ft SQF Level III certified plant in Monroe, Washington. Not checked independently. The same plant makes private-label and co-manufactured treats for other brands.

Not present: Private label, Wholesale reselling, Dropship, Arbitrage, Print on demand.

Not checked: White label, Handmade / artisan, Merch on Demand, KDP.

Programmes

• Brand Registry — A Brand Store at /stores/WetNoses, which Amazon gates behind enrolment.

Not checked: Amazon Custom, Amazon Handmade, Subscribe & Save, Amazon Business (B2B).

Wet Noses overview · All ideas