Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Keepa’s badge history shows the shape of a gag gift’s year. December is four Christmases’ worth of a normal month in a single month. January loses 82% of that in four weeks, and the six months after it are the rebuild — which reached a new non-holiday high in August.
One SKU is the business. The re-cuts at $12.99 and $19.99 are the attempt to sell the same object for more, and two of them have yet to sell at all.
“Sold / mo” is Amazon’s own badge, which is why every row reads n+. Revenue is that band times the buy-box price, so each row is a floor rather than a measurement.
Revenue is a floor and profit is a ceiling. Profit is revenue less cost of goods, Amazon’s fees and modelled ad spend of about 12% of revenue, with returns and overhead both set to zero — so nothing here has been taken out for the things a real month takes out.