Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Nobody has priced this business. What follows is a model, a 2.6 base multiple moved by what the public record supports, applied to trailing-twelve profit. It prices the Poptacular catalogue on Amazon US as one operation.
Indicative valuation: $730,137 — 3.4× a trailing-twelve net profit of $214,746, scored as of Sep 2026. Trailing-twelve net profit at a modelled multiple. The Poptacular catalogue on Amazon US only: the own store, Walmart and eBay are excluded because nobody read their sales.
The positives are age and reputation: a catalogue first listed in 2019, ten thousand reviews across it, an average of 4.6 stars, and an enrolled brand store. The negatives are the shape of the year and the reach of the business. November alone is nearly half of the trailing twelve, every measured dollar is on Amazon US, and the company has not launched a new listing in two years.
The whole figure rests on assumptions that are not the data’s. The production cost and tariff are put in, not read. Sourcing, catalogue shape and differentiation are questionnaire answers taken from the public record, and the differentiation level is probably the low side, because the question set is the company’s own content and nothing read says how hard it would be to copy. Brand Registry is firmer, because Amazon gates the brand store behind enrolment. All of these are the first things to put to the owner.