Mount Cleverest — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

A company incorporated in 2013 to make quiz apps, cards on Amazon from 2019, and one deck in 2022 that took over. Most of what is known about this business is when it did things, and the dates cluster at Christmas.

• 15 May 2013 — Brand: The company is incorporated as 100 PICS LIMITED Company 08530431, a private limited company in England, with two directors appointed on the day and neither since resigned. Registered for games retail and for interactive entertainment software.
• 13 Mar 2014 — Brand: It becomes Poptacular Ltd The 100 PICS name stays on the quiz app and, later, on the flash cards.
• 15 Oct 2014 — Web: The Mount Cleverest app is released on iOS Eight years before the card deck. Free with in-app purchases from $0.99 to $28.99, last updated 29 September 2025, and rated 4.9 over 383 ratings.
• 16 Jul 2019 — Amazon: The first card listing goes up 100 PICS Animals, a flash-card travel game. Keepa first tracked the seller account five months later, on 15 December 2019.
• 19 Aug 2021 — Amazon: SMART CARDS arrive A second card range, a 50-card deck that plays seven games, starting with a Cars and a US Road Signs listing.
• 15 Jul 2022 — Amazon: The Mount Cleverest Original Edition lists The deck the business now runs on. Keepa’s sold-badge history only begins in 2023, so its first year carries no sales reading.
• 13 Jul 2023 — Amazon: The Geography and Movie editions list Same price, same box, new question sets, so one deck becomes a line.
• 30 Nov 2023 — Amazon: The first Christmas the catalogue shows up in the data November 2023 sells three times October, and the series’ first month of six-figure sales. The first of three Christmases on the chart.
• 31 Oct 2024 — Amazon: The season arrives a month early: $212,582 More than November or December of that year ($130,409 and $100,104). A deck that sells as a gift sold most of its Christmas before Black Friday.
• 29 Sep 2025 — Web: The Mount Cleverest app gets its latest update Version 2.05.
• 13 Oct 2025 — Web: A parenting-and-games blog publishes a review of the Original and Movie editions An affiliate-link review, the kind of third-party content that sends shoppers to the listing.
• 7 Nov 2025 — Web: The Instagram account posts a video clip, and has not posted since The last visible post on a verified account of 25.6K followers.
• 30 Nov 2025 — Amazon: $410,597 — the best month on record About 25,000 units, and 47% of the trailing year in one month.
• 31 May 2026 — Amazon: $4,351 — the quietest month in the three years of data Six months after the peak, the same catalogue sells about one percent of what it did in November.
• 6 Oct 2026 — Amazon: The season starts to build A live mid-month read of about 4,700 units, already past all of September.

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