Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
Amazon US takes the money. A second audience, the one the company built for its phone apps, is the likeliest reason it comes at all.
On Amazon the arrangement is plain: eighteen listings, all FBA, one offer on each, one seller holding the buy box. There is no second account, no merchant-fulfilled line and no 1P relationship. Off Amazon there is an own store, a Walmart listing nobody could read and eBay resellers, none of which publishes sales. What follows is presence rather than share, and a method nobody looked for is listed as unchecked rather than counted as absent.
The notable absence is an ad budget. In a live search read the brand held no sponsored slot on any page where ads rendered, and its organic positions are first to sixth on the narrow terms “true or false game” and “mount cleverest game”. That points to demand arriving through gifting, search and a name people already carry in their head, which is what a long-running app with a following would produce. It is a reading of the footprint and not a proof, and the Advertising section says how much of it was seen.
Not checked: Amazon — other marketplaces, TikTok Shop, Wholesale or retail distribution, Licensing the brand or IP.
Not present: 1P / Vendor Central.
Not checked: FBM, Platform-fulfilled.
Not present: Arbitrage.
Not checked: White label, Own manufacturing, Wholesale reselling, Dropship, Handmade / artisan, Print on demand, Merch on Demand, KDP.
Not checked: Amazon Custom, Amazon Handmade, Subscribe & Save, Amazon Business (B2B).