Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
One new deck, three Christmases, each about double the last, and nothing else added since. The growth is a product finding its season, not a catalogue being built.
In September 2023, the first month the data shows, the whole storefront sold $25,969. Three years later September sold half as much again and the November peak had gone from $105,480 to $410,597. The older ranges, 100 PICS flash cards and SMART CARDS listed between 2019 and 2024, are most of the listing count and a minority of the growth. The Mount Cleverest editions, which list from July 2022 and July 2023, are more than half of a quiet month and a larger share of a loud one.
The Original edition has done it on reviews and rank rather than a bought push. It has 1,829 reviews at 4.6 stars, a rank near the top 250 of Toys & Games, and organic positions between first and sixth on the two narrow terms that describe it. A trivia deck that families give each other is a product that gets reviewed in December and bought again the next December, which is consistent with each Christmas being about twice the last, and is also an inference: nothing read shows who the buyers are.
What has not grown is the range. The newest storefront listing is dated 30 May 2024, the last new edition of the deck listed in July 2023, the Instagram account posted last in November 2025, and the app was last updated in September 2025. Whether that is a business choosing to harvest one product or one that has not had the time to build a second is not something the public record can say.
A deck that sells 47% of its year in one month is one stock decision a year. The business has to fund and hold the inventory for November in the quietest months, and the data gives no sign of when, how or from whom.