Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Nobody has priced this business. What follows is a model, a 2.6 base multiple moved by what the public record supports, applied to trailing-twelve profit. It prices the LIGHTEN LIFE brand on Amazon US as if one operation ran it throughout.
Indicative valuation: $755,729 — 3.8× a trailing-twelve net profit of $198,876, scored as of Sep 2026. Trailing-twelve net profit at a modelled multiple. The LIGHTEN LIFE brand on Amazon US only, counted across both seller accounts that have held its buy box — Walmart, Bed Bath & Beyond and any other retail are excluded.
The positives are age and reputation: six years of listings, reviews in the thousands on the year-dated glasses, near-perfect seller feedback on both accounts, and an enrolled brand store. The negatives are the shape of the year and the reach of the business. December is over a quarter of the trailing twelve, every measured dollar is on Amazon US, and the product is a printed design on a stock glass that a rival can order.
The whole figure rests on one inference: that Mili World and EVERHOME CRAFT INC are one operation, so the months before the handoff are this business’s record. Nothing read establishes it. The trademark belongs to a third company, so the model does not score it. Sourcing, catalogue shape and differentiation level are questionnaire answers taken from the public record, and the feedback figure blends the two accounts. Brand Registry is firmer, because Amazon gates the brand store behind enrolment. All of these are the first things to put to the owner.