LIGHTEN LIFE — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

A trademark filed from Shenzhen in 2019, six years of listings, and in 2026 a buy box that moved from Shanxi to California in five months.

• 27 Sep 2018 — Brand: First use of the LIGHTEN LIFE mark, by the registrant’s claim The date Shenzhen Tangson Houseware gave the USPTO for first use in commerce. A claim on the filing, not something checked.
• 14 Jan 2019 — Brand: Shenzhen Tangson Houseware files the trademark Class 21: beer glasses, drinking glasses, glass carafes, wine pourers and more. Registered on 23 July 2019.
• 5 Dec 2019 — Amazon: The first LIGHTEN LIFE listing: a whiskey decanter and glass set A second decanter set, the one still selling with four glasses, went up the next day.
• 14 Jul 2020 — Amazon: The cocktail mixing glass set is listed A 20oz glass with a spoon, jigger, strainer and muddler. Six years on it is still one of the brand’s top listings.
• 23 Nov 2021 — Amazon: Keepa first tracks Mili World The Shanxi account that held the brand’s buy box through January 2026. A first-tracked date trails an account’s real opening.
• 8 Apr 2022 — Amazon: “Daddy’s Sippy Cup” goes up A joke whiskey glass, listed the same day as a coworker leaving gift. In September 2026 it sold more units than any other listing.
• 7 Dec 2023 — Amazon: The year-dated birthday glasses arrive Beer glasses in barrel boxes on 7 December, one listing per age, and most of the whiskey-glass ages on 10 December (a 50th had gone up in June). The whiskey-glass family now carries about 3,680 reviews, shared across its ages.
• 31 Dec 2023 — Amazon: $249,792 — the biggest month on the chart The first December in the badge history. Each December since has been smaller.
• 30 Apr 2024 — Amazon: A second Wenxi account stops appearing Perfect Drinkware, in the same Shanxi town as Mili World, held the buy box on one LIGHTEN LIFE listing at every month end from September 2023 to April 2024.
• 30 Sep 2024 — Amazon: The retired listings have made their last sales A 34oz decanter, a cold brew coffee maker, 51st, 61st and 81st birthday glasses, and boss and husband gift sets: 21 listings that brought in $351K from September 2023, none of it after this month.
• 31 Dec 2024 — Amazon: $197,630 — December Down a fifth on December 2023.
• 23 Sep 2025 — Brand: The trademark owner files its six-year declaration of use Shenzhen Tangson Houseware had filed a change of address eleven days earlier. The USPTO accepted the declaration on 10 February 2026.
• 26 Dec 2025 — Amazon: Keepa first tracks EVERHOME CRAFT INC Trading as Home Gift Ever, at 2131 South Grove Avenue, Ontario, California.
• 31 Dec 2025 — Amazon: $188,139 — the last December under Mili World The smallest of the three Decembers on the chart.
• 28 Feb 2026 — Amazon: EVERHOME holds its first buy box at a month end On $849.50 of the month’s $42,079. Mili World held the rest.
• 30 Apr 2026 — Amazon: EVERHOME holds most of the month $27,537 of $37,242, listing by listing, with Mili World stepping back rather than competing.
• 31 May 2026 — Amazon: $23,339 — the lowest month in the series Both accounts still held buy boxes. This read cannot say whether the handoff, tariffs or demand made it low.
• 30 Jun 2026 — Amazon: Every buy box at the month end is EVERHOME’s And again at the end of July and August.
• 15 Sep 2026 — Amazon: EVERHOME holds the buy box on 70 of 72 priced listings Mili World held the other two when read, one of them the cocktail mixing glass kit, although EVERHOME had held that listing 97.2% of the previous 90 days.

LIGHTEN LIFE overview · All ideas