Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
| Keyword | Searches a month | Organic rank | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| 50th birthday gifts for him | 44,724 | #59 | None | $3.65 | $0 |
| grandpa gifts | 34,892 | #9 | None | $3.60 | $0 |
| 70th birthday gifts for men | 29,939 | #34 | None | $1.47 | $0 |
| girl dad | 23,332 | #60 | None | $1.18 | $0 |
| 80th birthday gifts for men | 23,185 | #33 | None | $1.62 | $0 |
| 40th birthday gifts men | 23,022 | #28 | None | $1.85 | $0 |
| gifts for grandpa | 21,135 | #29 | None | $3.27 | $0 |
| new dad gifts | 19,937 | #5 | None | $1.04 | $0 |
| 21st birthday gifts for him | 19,304 | #32 | None | $1.43 | $0 |
| farewell gifts for coworkers | 14,838 | #57 | None | $1.71 | $0 |
| glass sippy cup | 10,950 | #87 | 45% of ads | $0.71 | $105 |
| first time dad gifts | 10,334 | #15 | 1% of ads | $1.05 | $2 |
| cocktail kit | 10,285 | #38 | None | $1.18 | $0 |
| grandpa birthday gifts | 10,204 | #6 | None | $2.39 | $0 |
| 30th birthday gifts for men | 9,882 | #34 | None | $1.04 | $0 |
| grandpa | 8,903 | #20 | None seen | $1.12 | $0 |
| cocktail mixing glass | 8,671 | #12 | under 1% of ads | $1.35 | under $1 |
| new dad gifts first time | 8,580 | #5 | None | $1.07 | $0 |
| girl dad gifts | 8,389 | #42 | None seen | — | $0 |
| good luck finding better coworkers than us | 6,465 | #20 | None seen | $1.88 | $0 |
| mixing glass | 6,049 | #31 | None seen | $1.71 | $0 |
| grandpa gift | 5,832 | #9 | None seen | $1.07 | $0 |
| gift for grandpa | 5,817 | #31 | None seen | $0.79 | $0 |
| 80th birthday gifts | 5,729 | #42 | None seen | $2.23 | $0 |
| cocktail mixer set | 5,605 | #21 | None seen | $1.65 | $0 |
| gifts for new dad | 5,572 | #16 | None seen | $1.28 | $0 |
| lid daddy | 5,489 | — | None | $0.54 | $0 |
| 40 year old birthday gifts for men | 5,439 | #14 | None seen | — | $0 |
| dad to be gifts | 5,050 | #13 | None | $1.95 | $0 |
| 80 year old birthday gifts for men | 4,334 | #17 | None seen | — | $0 |
| 40th birthday gifts for men | 4,151 | #10 | None seen | — | $0 |
| 60th birthday gifts | 4,013 | #54 | None seen | $2.04 | $0 |
| new dad | 3,915 | #10 | None seen | $1.17 | $0 |
| 50th birthday gifts for men | 3,680 | #29 | None seen | $1.02 | $0 |
| gifts for 40th birthday man | 3,625 | #17 | None seen | — | $0 |
| 60th birthday gift ideas for men | 3,586 | #20 | None seen | — | $0 |
| new dad gift | 3,539 | #15 | under 1% of ads | $1.04 | under $1 |
| gifts for grandpa birthday | 3,421 | #23 | None seen | — | $0 |
| 40th birthday men | 3,344 | #28 | None seen | $1.86 | $0 |
| boy dad | 3,336 | #26 | None seen | $1.08 | $0 |
| 1976 birthday gifts for men | 3,281 | #46 | None seen | $2.43 | $0 |
| bar mixer set | 3,045 | #30 | None seen | $1.21 | $0 |
| 60 year old birthday gifts for men | 3,043 | #31 | None seen | $1.17 | $0 |
| 50th birthday gift for men | 2,999 | #36 | None seen | — | $0 |
| best grandpa gifts | 2,948 | #7 | None seen | $1.76 | $0 |
| new dad essentials | 2,830 | #1 | None seen | $0.58 | $0 |
| mens 50th birthday gifts | 2,796 | #17 | None seen | $2.56 | $0 |
| dad gang | 2,762 | #50 | None seen | — | $0 |
| gifts for new dads | 2,761 | #3 | None | $1.06 | $0 |
| old man gifts | 2,760 | #28 | None seen | $0.89 | $0 |
Jungle Scout, for Engraved whiskey glass in a wooden box, Birthday beer glass in a barrel box, Cocktail mixing glass set: exact-match monthly searches and the best organic position any of the listings held. “Their ads” is the brand’s share of the sponsored results where Jungle Scout’s share of voice was read, weighted by position; elsewhere, the best sponsored rank among them. Cost per click is Amazon’s own suggested exact bid. Ad spend a month is the modelled cost on that keyword, out of $382 in all. Read 13 October 2026.
| Keyword | Product | Searches a month | Their ads | Cost per click | Ad spend a month |
|---|---|---|---|---|---|
| glass sippy cup | Engraved whiskey glass in a wooden box | 10,950 | 45% of ads | $0.71 | $105.28 |
| glass sippy cups | Engraved whiskey glass in a wooden box | 2,045 | 76% of ads | $0.71 | $33.07 |
| retirement for men | Engraved whiskey glass in a wooden box | 831 | 34% of ads | $2.81 | $23.69 |
| gifts for 70 year old man | Engraved whiskey glass in a wooden box | 1,726 | 33% of ads | $1.35 | $23.06 |
| mixing glass bartender | Cocktail mixing glass set | 2,546 | 14% of ads | $1.43 | $15.11 |
| grandpa gifts for new baby | Engraved whiskey glass in a wooden box | 711 | 35% of ads | $1.33 | $9.93 |
| old fashioned mixing glass | Cocktail mixing glass set | 1,095 | 25% of ads | $1.20 | $9.69 |
| old lives still matter gifts for men | Engraved whiskey glass in a wooden box | 1,062 | 23% of ads | $1.29 | $9.35 |
| daddy's sippy cup | Engraved whiskey glass in a wooden box | 450 | 56% of ads | $1.04 | $7.89 |
| daddy sippy cup | Engraved whiskey glass in a wooden box | 450 | 55% of ads | $1.04 | $7.78 |
| daddys sippy cup | Engraved whiskey glass in a wooden box | 450 | 55% of ads | $1.04 | $7.68 |
| fathers day whiskey glass | Engraved whiskey glass in a wooden box | 450 | 40% of ads | $1.41 | $7.52 |
| fathers day for new dad | Engraved whiskey glass in a wooden box | 450 | 26% of ads | $2.13 | $7.40 |
| dad sippy cup | Engraved whiskey glass in a wooden box | 450 | 47% of ads | $1.08 | $6.85 |
| daddys sippy cup whiskey glass | Engraved whiskey glass in a wooden box | 450 | 48% of ads | $1.04 | $6.76 |
| farewell gifts for male coworkers | Engraved whiskey glass in a wooden box | 450 | 25% of ads | $1.74 | $5.96 |
| 70th birthday gift box | Engraved whiskey glass in a wooden box | 450 | 51% of ads | $0.83 | $5.74 |
| funny fathers day cup | Engraved whiskey glass in a wooden box | 450 | 34% of ads | $1.05 | $4.86 |
| dad drinking gifts | Engraved whiskey glass in a wooden box | 450 | 27% of ads | $1.27 | $4.67 |
| fathers day gifts dad to be | Engraved whiskey glass in a wooden box | 450 | 20% of ads | $1.59 | $4.34 |
| meaningful 70th birthday gifts men | Birthday beer glass in a barrel box | 450 | 20% of ads | $1.60 | $4.22 |
| dads sippy cup | Engraved whiskey glass in a wooden box | 450 | 29% of ads | $1.08 | $4.20 |
| fathers day gifts glass | Engraved whiskey glass in a wooden box | 450 | 26% of ads | $1.21 | $4.19 |
| 80th birthday wine glass | Engraved whiskey glass in a wooden box | 660 | 18% of ads | $1.12 | $4.09 |
| 70th birthday wine glass | Engraved whiskey glass in a wooden box | 687 | 14% of ads | $1.35 | $4.03 |
| fathers day gifts for baby daddy | Engraved whiskey glass in a wooden box | 450 | 21% of ads | $1.38 | $3.83 |
| daddy's sippy cup whiskey glass | Engraved whiskey glass in a wooden box | 450 | 27% of ads | $1.04 | $3.74 |
| fathers day gifts for dad funny | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $1.80 | $3.52 |
| coworker farewell gifts | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $1.64 | $3.17 |
| fathers day gifts from baby boy | Engraved whiskey glass in a wooden box | 450 | 15% of ads | $1.48 | $3.06 |
| dad cups | Engraved whiskey glass in a wooden box | 450 | 18% of ads | $1.19 | $2.96 |
| fathers day gifts cups | Engraved whiskey glass in a wooden box | 450 | 19% of ads | $1.07 | $2.79 |
| father day whiskey glass | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $1.41 | $2.75 |
| best grandfather gifts | Engraved whiskey glass in a wooden box | 450 | 15% of ads | $1.33 | $2.71 |
| mens retirement gifts 2026 | Engraved whiskey glass in a wooden box | 1,059 | 3% of ads | $2.99 | $2.40 |
| fathers day gifts from kids to dad | Engraved whiskey glass in a wooden box | 450 | 19% of ads | $0.87 | $2.27 |
| spatty daddy | Engraved whiskey glass in a wooden box | 1,310 | 6% of ads | $0.92 | $2.21 |
| father's day gift from kid | Engraved whiskey glass in a wooden box | 450 | 10% of ads | $1.58 | $2.19 |
| first time dad gifts | Engraved whiskey glass in a wooden box | 10,334 | 1% of ads | $1.05 | $1.95 |
| daddy cool | Engraved whiskey glass in a wooden box | 450 | 13% of ads | $0.98 | $1.74 |
| daddy day gift | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $0.86 | $1.66 |
| 1st time grandpa gifts | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $0.86 | $1.61 |
| father's day cups | Engraved whiskey glass in a wooden box | 450 | 14% of ads | $0.81 | $1.58 |
| old lives matter | Engraved whiskey glass in a wooden box | 1,559 | 1% of ads | $1.24 | $0.85 |
| farewell gifts for coworkers men | Engraved whiskey glass in a wooden box | 868 | 2% of ads | $1.90 | $0.81 |
| whiskey glasses morgan wallen | Engraved whiskey glass in a wooden box | 482 | 2% of ads | $2.37 | $0.65 |
| birthday gift for grandpa | Engraved whiskey glass in a wooden box | 2,512 | 1% of ads | $0.99 | $0.59 |
| dad beer | Birthday beer glass in a barrel box | 450 | 4% of ads | $1.03 | $0.56 |
| daddys | Engraved whiskey glass in a wooden box | 1,336 | 1% of ads | $1.14 | $0.47 |
| funny gag gifts for dad | Engraved whiskey glass in a wooden box | 703 | 1% of ads | $1.59 | $0.37 |
| 70 year old birthday gifts for men | Engraved whiskey glass in a wooden box | 2,606 | 1% of ads | $0.56 | $0.35 |
| 1968 | Engraved whiskey glass in a wooden box | 965 | 1% of ads | $0.97 | $0.31 |
| dada daddy dad bruh mug | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.60 | $0.31 |
| expecting grandpa gifts | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.33 | $0.26 |
| dad beer gifts | Birthday beer glass in a barrel box | 450 | 2% of ads | $0.97 | $0.25 |
| old man gag gifts for men funny | Engraved whiskey glass in a wooden box | 675 | 1% of ads | $1.85 | $0.22 |
| fathers day gifts for grandpa from granddaughter | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.47 | $0.22 |
| dad gift from kids | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $2.45 | $0.20 |
| 30th birthday shot glasses | Engraved whiskey glass in a wooden box | 1,120 | 1% of ads | $0.94 | $0.19 |
| cocktail mixing glass | Cocktail mixing glass set | 8,671 | under 1% of ads | $1.35 | $0.18 |
| father day gifts for grandfather | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.17 | $0.17 |
| dad baby gifts | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $0.96 | $0.14 |
| father's day gifts for new dad | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.07 | $0.14 |
| soon to be dad gifts | Engraved whiskey glass in a wooden box | 1,343 | under 1% of ads | $0.92 | $0.11 |
| cocktail glass shaker set | Cocktail mixing glass set | 450 | 1% of ads | $1.39 | $0.11 |
| dad drinking glass | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.22 | $0.10 |
| father day gift for expecting dad | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.25 | $0.10 |
| father's day gift for new dad | Engraved whiskey glass in a wooden box | 450 | 1% of ads | $1.07 | $0.09 |
| first time grandpa gifts | Engraved whiskey glass in a wooden box | 959 | under 1% of ads | $1.48 | $0.08 |
| grandpa announcement gifts | Engraved whiskey glass in a wooden box | 662 | under 1% of ads | $1.53 | $0.08 |
| cool 60th birthday gifts for men | Birthday beer glass in a barrel box | 887 | under 1% of ads | $1.75 | $0.07 |
| welcome home daddy | Engraved whiskey glass in a wooden box | 640 | under 1% of ads | $0.95 | $0.07 |
| 70th birthday shot glasses | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.50 | $0.07 |
| father's day gifts grandpa | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.54 | $0.06 |
| boy friend birthday gift | Birthday beer glass in a barrel box | 450 | under 1% of ads | $1.28 | $0.06 |
| glass mixing glasses for cocktails | Cocktail mixing glass set | 450 | under 1% of ads | $1.59 | $0.06 |
| fathers day gift for grandad | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.30 | $0.04 |
| fathers day gifts grandad | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.30 | $0.04 |
| new dad gift | Engraved whiskey glass in a wooden box | 3,539 | under 1% of ads | $1.04 | $0.03 |
| gift box for dad | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.14 | $0.03 |
| fathers day gift whiskey | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.23 | $0.02 |
| beer barrel | Birthday beer glass in a barrel box | 450 | under 1% of ads | $0.35 | $0.02 |
| new grandpa gifts | Engraved whiskey glass in a wooden box | 1,001 | under 1% of ads | $1.54 | $0.01 |
| father's day gift for expecting dad | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.25 | $0.01 |
| future father gifts | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $2.13 | $0.01 |
| crystal cocktail shaker | Cocktail mixing glass set | 616 | under 1% of ads | $1.13 | $0.00 |
| cup gift | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.27 | $0.00 |
| daddies | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | $1.14 | $0.00 |
| daddy's first fathers day gifts | Engraved whiskey glass in a wooden box | 450 | 14% of ads | — | no bid, not priced |
| expecting dads fathers day gift | Engraved whiskey glass in a wooden box | 450 | 14% of ads | — | no bid, not priced |
| fathers day gag gifts for dad | Engraved whiskey glass in a wooden box | 450 | 19% of ads | — | no bid, not priced |
| fathers day gift for granddad | Engraved whiskey glass in a wooden box | 450 | under 1% of ads | — | no bid, not priced |
| fathers day gifts for dad whiskey | Engraved whiskey glass in a wooden box | 450 | 27% of ads | — | no bid, not priced |
| fathers day glass cup | Engraved whiskey glass in a wooden box | 450 | 45% of ads | — | no bid, not priced |
| funny fathers day gufts | Engraved whiskey glass in a wooden box | 450 | 15% of ads | — | no bid, not priced |
| fathers day pint glass | Birthday beer glass in a barrel box | 450 | 1% of ads | — | no bid, not priced |
Every keyword where an ad of theirs was seen, 96 of them, biggest modelled spend first. They add up to $382.01 a month — the $382 of Amazon ads in the Ad spend table below, before rounding. “Their ads” is their share of Jungle Scout’s sponsored results, weighted by position, or their best sponsored position in the New York read. Where neither Amazon nor Jungle Scout gives a bid, the keyword is listed but not priced.
On “lighten life”, 8 of 12 sponsored slots were theirs, including the top four. The other four were red-light therapy products bidding on the word “light”. On four generic searches — decanter sets, whiskey-glass gifts, 50th-birthday gifts and mixing glasses — they held none of 48 sponsored slots. Their organic positions there ranged from #9 to #57. The #9 was “cocktail mixing glass”, the one generic search where a listing of theirs sits on the first rows.
A first read defaulted to Israel delivery. Amazon serves sponsored results by delivery address, so it was discarded and repeated for New York. A logged-out read cannot see Sponsored Brands or Display elsewhere on the page, and it cannot see spend off Amazon.
| Line | A month | Share of revenue | Per sale | Basis |
|---|---|---|---|---|
| Engraved whiskey glass in a wooden box | $352 | 1.6% | $0.27 | Modelled: $211–$527 |
| Birthday beer glass in a barrel box | $5 | 0.04% | $0.01 | Modelled: $3–$8 |
| Cocktail mixing glass set | $25 | 0.29% | $0.08 | Modelled: $15–$38 |
| Total — the Whole brand line | $451 | 0.89% | $0.18 | Modelled: $229–$573 |
What the Margin breakdown takes off for Amazon advertising, line for line: each product’s tab uses its own row, and the Whole brand tab the last. Per sale is the share of that product’s price, or of the $20.39 average sale. The total applies the modelled rate to the whole brand’s September revenue, $50,975, since the model reads only the three products.