Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
Brand defence and nothing else. They buy the sponsored slots on their own name, and none on the generic gift and bar searches where their listings rank mid-page.
On “lighten life”, 8 of 12 sponsored slots were theirs, including the top four. The other four were red-light therapy products bidding on the word “light”. On four generic searches — decanter sets, whiskey-glass gifts, 50th-birthday gifts and mixing glasses — they held none of 48 sponsored slots. Their organic positions there ranged from #9 to #57. The #9 was “cocktail mixing glass”, the one generic search where a listing of theirs sits on the first rows.
A first read defaulted to Israel delivery. Amazon serves sponsored results by delivery address, so it was discarded and repeated for New York. A logged-out read cannot see Sponsored Brands or Display elsewhere on the page, and it cannot see spend off Amazon.
| Search | Sponsored slots | Theirs | Their organic positions |
|---|---|---|---|
| whiskey decanter set | 12 | 0 | #16, #27, #57 |
| whiskey glasses gifts for men | 12 | 0 | #47 |
| 50th birthday gifts for men | 12 | 0 | #46 |
| cocktail mixing glass | 12 | 0 | #9, #55 |
| lighten life | 12 | 8 — positions 1–4, 11, 13, 19, 20 | — |
Headless Chrome, logged out, delivery set to New York 10001 and checked on the page, one read per term, matched against every brand listing. Amazon localises and rotates results, so this is a reading on a day, not a rank that holds.