Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
A brand new to Amazon, not a new brand: the names, the store and the following existed first, and the Amazon catalogue went up in one go and filled in month by month.
Almost the whole catalogue went up in October and November 2025, and nothing sold enough to carry a badge until January. Then the badges spread — 3 listings in January, 22 in February, 32 in April, 40 by May — and from May the count barely moved while revenue kept climbing. The first half of the chart is listings arriving in the data; the second half is the same listings selling more.
That is demand that arrived already formed. The brand’s own press pitch calls it women-founded and “well-known on TikTok” with “a strong, community-driven following”, and a search engine’s index of its TikTok Shop shows 38.3K followers and 272.4K items sold over its life. Neither figure was read on the page itself, so they describe a following rather than measure one.
The newer growth is format, not flavour. The two listings added since launch are bundles — the Louisiana Legends 10-pack in July 2026, now the best seller, and a caffeine-free 6-pack in August — a bigger order on the same packets rather than another name.
What the public record cannot say is how much of this demand Amazon created and how much it only collected. Their own store and their TikTok Shop sell the same boxes, and neither publishes a number.