Highmark Collective — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

A Delaware company registered in August 2025, eight Amazon listings published in the spring of 2026, and a first sold badge in April. Everything measurable about this business happened inside thirteen months.

• 1 Aug 2025 — Brand: HIGHMARK COLLECTIVE CORP. is incorporated in Delaware File number 10281379, a domestic general corporation, with a registered agent in Dover. Nothing about the brand — no entity, no domain, no filing, no account — exists anywhere before this date.
• 21 Oct 2025 — Web: highmarkcollective.com is registered A one-year registration on Google Domains nameservers, registrant redacted. The store itself does not go live for another six months.
• 29 Dec 2025 — Brand: A trademark application is filed on an intent-to-use basis Serial 99569246, for paper notebooks and blank journals only — nothing covering baptism keepsakes, prayer cards or gift sets. Filed through a low-cost self-serve service with no attorney of record, and claiming no first-use date.
• 24 Mar 2026 — Amazon: The first listings Amazon publishes a date for The three baptism ASINs carry listedSince 24 March 2026. Amazon publishes no first-listed date for the other five; Keepa first saw them on 13 and 23 March. The seller account itself was first tracked on 26 March.
• 21 Apr 2026 — Amazon: The first sold badge anywhere in the catalogue Amazon prints “bought in past month” from roughly 50 sales a month. This is the oldest reading that exists for any of these listings, which is why the chart starts in April and why April is a partial month.
• 24 Apr 2026 — Web: All six Shopify products are created Shopify writes these timestamps server-side and a merchant cannot backdate them.
• 29 Apr 2026 — Brand: The USPTO issues a non-final office action on the trademark Nobody answers it.
• 1 May 2026 — Web: The brand’s own store goes live Five of the six products are published. The sixth, the scripture-card jar, follows at the end of the month.
• 18 May 2026 — Amazon: The Bible Verse Jar lists — the last of the eight It opens at $29.99 and settles at $19.99 within three days, where it has stayed. Its badge appears on 11 June.
• 5 Jun 2026 — Amazon: The faith gift bundle is cut from $34.99 to $27.99 The deepest price cut in the catalogue, and the only one that did not work.
• 29 Jun 2026 — Advertising: The first Google Search text ads run Three text creatives, for seventeen days to 15 July. Dates from the Transparency Center’s own payload, not the rendered page, which prints only “last shown”.
• 14 Jul 2026 — Web: A blog programme starts on the brand’s site Twelve keyword-shaped gift-guide and Bible-verse posts in six weeks.
• 30 Jul 2026 — Brand: The trademark application is abandoned For failure to respond to the office action. The brand holds no registered trademark, and the one class it applied in was notebooks.
• 7 Aug 2026 — Amazon: The baptism set is raised from $34.99 to $36.99 On both of the listings that sell at that price. It is the highest either has ever carried, so today’s price is a rise and not a discount — whatever the $56.99 strikethrough beside it suggests.
• 28 Aug 2026 — Amazon: A 5% Subscribe & Save discount appears on two journal listings Still live at the read.
• 28 Aug 2026 — Web: The last blog post. Content stops Twelve posts in six weeks, then nothing for five.
• 31 Aug 2026 — Amazon: $64,879 — the best month on record 2,150 units, and the first month the baptism line ran twelve hundred.
• 28 Sep 2026 — Amazon: The faith gift bundle loses its badge Amazon stops printing a count, which means under roughly fifty a month — not none. Its sponsored placements stay where they are.
• 3 Oct 2026 — Advertising: One Google text ad is still running Eighty-three days on one creative. Four text ads in total is the whole of their Google account.

Highmark Collective overview · All case studies