Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
Read Sep 2026. Figures here are a reading taken then, not a live feed.
There are three channels and only one of them takes money at any scale. The other two are not priced to compete with it.
Their own Shopify store sells the same four products for more than Amazon does — 2.7% more on the baptism set, 10% on the jar, 20% on the journals and 25% on the gift bundle — before Prime shipping, and with a free-shipping floor no single item reaches. A shopper comparing the two has no reason to buy direct. The Etsy shop has about seventy lifetime sales. The wholesale page is an application form with a $300 minimum and nothing found behind it.
On Amazon the arrangement is as plain as it gets: eight listings, all FBA, one offer each, one seller holding the buy box on all of them. There is no second account, no merchant-fulfilled line and no 1P relationship. What follows is presence rather than share — nobody publishes what a Shopify store or an Etsy shop takes — and a method nobody looked for is listed as unchecked rather than counted as absent.
Not present: Amazon — other marketplaces, TikTok Shop, Wholesale or retail distribution.
Not checked: Licensing the brand or IP.
Not present: FBM, 1P / Vendor Central.
Not checked: Platform-fulfilled.
Not present: Own manufacturing, Arbitrage.
Not checked: White label, Wholesale reselling, Dropship, Handmade / artisan, Print on demand, Merch on Demand, KDP.
Not checked: Amazon Custom, Amazon Handmade, Amazon Business (B2B).