Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.
From nothing to a peak in five months, then a fall — and the lever behind both was price, not audience.
All eight listings opened with a $5.00 coupon, carried it for two to four weeks and then dropped it: March and April for the seven that listed first, late May for the jar. That is the standard way to buy a first page of velocity, and it worked — the first badge appeared on 21 April, three weeks after the first listings went up. Through June the catalogue was running about 1,250 units a month.
July and August are where the business arrived. Units went from 1,250 to 1,900 to 2,150, and the baptism line alone went from 400 a month to 1,200. On 7 August they raised the two main baptism listings from $34.99 to $36.99 — the highest price either had ever carried — and August was still the best month on record. Then September fell back to 1,800 units. One summer is not a season, and a Christian gifting brand that has not yet traded a Christmas or an Easter has not shown its two biggest months in either direction.
Off Amazon the growth work is thin and dated. Twelve keyword-shaped blog posts went up between 14 July and 28 August and then stopped. Four Google Search text ads have run since 29 June, one of them for eighty-three days. The Shopify store, live since May, prices above Amazon. Nothing here looks like an audience being built; it looks like a marketplace listing being fed.
The one piece of the catalogue that stopped growing is the one being advertised hardest. The faith gift bundle was cut 20% in June, kept its sponsored placements, and lost its badge at the end of September — the Advertising section is where that collides.