Draft Top — Timeline

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Timeline

Three Kickstarters, a can opener the Sharks could not work, a redesign, and an Amazon business that peaks twice a year.

• 1 Aug 2015 — Brand: The first Kickstarter raises $214,083 By the co-founder’s account on a podcast, with nothing spent on marketing.
• 1 Jan 2019 — Brand: A second Kickstarter With a third in December 2020, the two raised $834,828 between them, by the company’s own count.
• 23 Jul 2020 — Amazon: The Draft Top 3.0 is listed on Amazon The squeeze-style opener that went on television. The first listing in the catalogue, and in the series until May 2024.
• 12 Feb 2021 — Brand: Shark Tank: $300K for 10% asked, $300K for 20% accepted on air Daymond John’s offer, Season 12. Most of the Sharks could not open a can with it, and one went out saying so. Whether the deal closed is not confirmed. On air the founders said it cost $4.13 to make, all in the USA.
• 26 Mar 2022 — Brand: Into retail through True Brands A Seattle distributor selling to 30,000+ retailers, by the company’s release.
• 21 Oct 2022 — Amazon: The Lift is listed B0BCHBB39B, the first Lift listing. Its badge reached 9,000+ in 2024, and it carried the brand until the end of that year.
• 25 Oct 2022 — Brand: Cork Pops takes the Lift to retail Distribution in the US and 14 other countries for “their completely reengineered product, the DT Lift”, made in the USA, by the release.
• 31 May 2024 — Amazon: The Draft Top 3.0’s last badged month It was never more than 13% of a month in the series; from June 2024 every measured sale is a Lift.
• 30 Jun 2024 — Amazon: $202,704 — the best month on record 9,600 sold in June, the summer peak. Each year since has had two: summer and Christmas.
• 23 Sep 2025 — Amazon: The black Lift that is now the hero listing B0FS8PXTX3, listed alongside colours that went up from July 2024.
• 4 Aug 2026 — Amazon: Four new prints Wood and three camouflage Lifts, followed by a Viva México edition on 8 September.
• 30 Sep 2026 — Amazon: 3,900 sold in September Revenue twice September 2025’s, across seven Lift listings.

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