Draft Top — How it sells

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

How it sells

Read Sep 2026. Figures here are a reading taken then, not a live feed.

Amazon is the measured part. Their own store, two distributors and the shops behind them sell the same tool, and none of them publishes a number.

On Amazon every badged listing ships from Amazon’s warehouses, sold by Draft Top LLC, with Prime. Off it, drafttop.com sells three times as many Lift colours as Amazon carries, licensed Miller Lite, Blue Moon and Coors editions, a wall-mounted DT PRO, rim salts and merch. In 2022 they turned to retail: True Brands, then Cork Pops, which says it reaches 12,000+ retail accounts in 15 countries. What follows is presence rather than share, and a method nobody looked for is listed as unchecked rather than counted as absent.

Channels

• Amazon — home marketplace — The only channel with a number behind it, and the whole of the revenue on this profile. The seller holds the buy box on its listings and Amazon sells none of them.
• Own store — drafttop.com is a Shopify store: about 35 Lift colours and prints at $24.99, licensed beer-brand editions at $29.99, can clips, a wall-mounted DT PRO, rim salts and merch. Its sales are not counted here.
• Wholesale or retail distribution — Through True Brands from March 2022 and Cork Pops from October 2022, which says it reaches 12,000+ retail accounts; Cook’s Warehouse is one shop that stocks it. None of it is in the revenue.

Not checked: Amazon — other marketplaces, TikTok Shop, Other marketplaces, Licensing the brand or IP.

Fulfilment

• FBA — Every badged listing ships from Amazon, sold by Draft Top LLC: the margin charges Amazon’s pick-and-pack fee.

Not present: 1P / Vendor Central.

Not checked: FBM, Platform-fulfilled.

Supply

• Private label — Their own brand and design, on listings nobody else holds the buy box on. They say it is made in the USA; who makes it is not named.

Not present: Arbitrage.

Not checked: White label, Own manufacturing, Wholesale reselling, Dropship, Handmade / artisan, Print on demand, Merch on Demand, KDP.

Programmes

• Brand Registry — A Brand Store at /stores/DraftTop, which Amazon gates behind Brand Registry enrolment.

Not checked: Amazon Custom, Amazon Handmade, Subscribe & Save, Amazon Business (B2B).

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