Bizzikins — Timeline

Researched profile. The figures here are modelled by us from public information, published with the sources they were drawn from. How we research.

Timeline

A March launch, three prices in six months, a July peak and an October award that arrived after the volume had already fallen.

• 12 Mar 2026 — Amazon: The first doll is listed Poppy the Forest Ranger, by the listing date Keepa holds.
• 19 Mar 2026 — Amazon: Rosie, Annie and Max follow The other three dolls carry one date, and so does the first bundle listing.
• 24 May 2026 — Amazon: The first price on record: $29.99 The first price Keepa has for the dolls, identical on all four, and the launch price the press release names as the MSRP.
• 11 Jun 2026 — Brand: The launch press release Announces the dolls “on Amazon” at a $29.99 MSRP in four designs, quotes the CEO and promises more characters later in 2026. The copy read is a rewrite of the wire release.
• 4 Jul 2026 — Amazon: The price rises to about $35 $34.99 to $35.00, on all four dolls at once.
• 31 Jul 2026 — Amazon: The first whole month of sold badges Amazon prints “bought in past month” on all four dolls, which means each sells at least about fifty a month. Together they read 1,000 units, the highest month on record, and the series starts here.
• 9 Sep 2026 — Amazon: The price rises to $37.50 The third price the dolls have carried, again the same on all four.
• 30 Sep 2026 — Amazon: 550 units, down from 1,000 in July A fall of 45% in two months while the price rose 7%. Nothing read says what drove it.
• 1 Oct 2026 — Brand: A Good Housekeeping 2026 Toy Awards win From a company-issued release, naming ages 18 months to 4 years. It lands after the decline above, so it cannot have caused it, and any lift it brings is not in the data yet.
• 2 Oct 2026 — Advertising: Meta ads begin Three video ads, started on 2, 5 and 7 October and all pointing at the Instagram profile. Meta publishes the dates and never the spend.

Bizzikins overview · All case studies