Helium 10's Platinum plan is $129 a month, or $99 a month billed yearly, and tracks 20 ASINs. The next step up, Diamond, is $359, or $279 yearly, for 1,000. Most sellers who look for a Helium 10 alternative have hit that gap: they have outgrown Platinum's limits, and on annual billing Diamond costs $2,160 a year more. Many of them use only two or three tools in the suite: reverse-ASIN keyword research, a rank tracker and a listing builder.
This page is for that seller. It compares tools that replace Helium 10's keyword, rank-tracking and listing work, using each company's own pricing page, read on 10 November 2026. We have not tested them against each other, and prices in this market change often, so check the linked page before you switch. If you are still choosing a first product, our Jungle Scout alternatives guide fits you better.
What Helium 10 costs and includes now
From Helium 10's pricing page:
| Platinum | Diamond | Enterprise | |
|---|---|---|---|
| Monthly billing | $129/mo | $359/mo | Not listed |
| Yearly billing | $99/mo | $279/mo | From $1,499/mo, billed annually |
| Tracked ASINs | 20 | 1,000 | Up to 5,000 |
| Connected seller accounts | 2 | 10 | 15+ |
| Listing Analyzer | 50 uses/mo | 150 uses/mo | Not listed |
The page names Cerebro, Magnet, Black Box and Xray but does not give per-plan limits for them, and lists Keyword Tracker as an add-on from $19 a month. Its FAQ says Helium 10 Ads comes with Diamond. Cerebro is the tool most people are trying to replace. Helium 10's Cerebro page describes it as reverse-ASIN research: the searches that lead shoppers to a competitor's listing, for up to 10 ASINs side by side.
What you are actually replacing
Before you compare prices, list the jobs you use Helium 10 for. For a keyword-led seller there are usually four:
- Reverse-ASIN research: which searches a competitor ranks on.
- Rank tracking: where your listing sits on the searches that matter, day by day.
- Listing building: getting the right keywords into title, bullets and backend terms.
- Search volume you can trust: ideally Amazon's own numbers rather than a third-party model.
No single alternative beats Helium 10 at all four for less money. The realistic switch is one tool for most of the jobs, plus Amazon's free data for the last one.
The alternatives
1. Jungle Scout: the like-for-like suite, cheaper rank tracking
Jungle Scout's Catalyst plans put rank tracking on Growth Accelerator: 500 keywords, plus 250 Keyword Scout searches a month and a listing builder, for $79 a month or $49 yearly. Brand Owner tracks 5,000 keywords for $149 a month, or $129 yearly, and adds competitive intelligence. There is no free trial, but standard plans carry a 7-day money-back guarantee.
Switch if rank tracking is what pushes you towards Diamond. Brand Owner's 5,000 keywords cost less than Diamond on either billing. Stay if you rely on Helium 10's ads tools, which this comparison does not cover.
2. Data Dive: built around keyword and listing work
Data Dive is built for the launch-and-optimise workflow rather than product hunting. Its homepage describes judging a niche's risk before launch, building PPC campaigns that cover a niche's main keyword roots, and spotting listing problems. Its pricing page lists:
- Starter: $39 a month, or $32 yearly. 25 Rank Radar keywords, 100 dive ASINs, 15 competitors per dive.
- Standard: $149, or $124 yearly. 1,000 Rank Radar keywords, 10 team members, API access.
- Enterprise: $490, or $408 yearly. 12,000 Rank Radar keywords.
Every plan includes the listing builder and the PPC campaign tools. The page headline offers "2 months of Data Dive free!" without stating the terms. Neither page says where Data Dive's keyword data comes from, so ask before you rely on its search volumes.
Switch if your Helium 10 use is mostly Cerebro plus listing copy. Data Dive's Standard plan is organised around exactly that.
3. SmartScout: unlimited keyword research at a fixed price
SmartScout's pricing page puts keyword data on its Essentials plan, at $119 a month or $99 on the yearly toggle. Essentials includes "unlimited keyword research and tracking" through its Search Terms Explorer and Rank Maker, historical search trends, and historical SQP (search query performance) data. It also adds brand-level data on 500,000+ brands. Each paid plan carries a 7-day money-back guarantee.
Switch if per-search caps are what you keep hitting, or you research competitors as brands rather than as single ASINs.
4. Amazon Brand Analytics: free, and it is Amazon's data
Amazon says Brand Analytics lets you "analyze trends in customers' searches, purchases, and more". Its Brand Registry page lists it among the tools available once your brand is enrolled. Brand Registry is free, but it needs a pending or registered trademark and a logo on your product or packaging.
Use it whatever else you choose. No third-party search volume is a substitute for Amazon's own. It will not show you a competitor's reverse-ASIN keyword list, though, so most brand owners still pair it with one of the tools above.
5. SellerApp: a free tier to start from
SellerApp's pricing page shows a Freemium plan at $0 with no card required, a Pro plan from $99 a month with keyword tracking and listing quality, and a Smart plan from $149 a month. The page does not give annual prices, keyword limits or reverse-ASIN limits per plan, so check those before you plan a switch around it.
6. WaitHowMuch: keywords and ad spend of businesses that work
We are not a keyword tool. There is no tracker, no reverse-ASIN search and no listing builder. What each of our 18 business profiles does show is the 50 biggest searches that brand ranks on, with Jungle Scout's monthly search volume, its best position, its share of the sponsored results and a modelled monthly ad spend per keyword. That answers a question reverse-ASIN output does not: of the keywords a successful competitor ranks on, which ones does it actually pay to appear on?
Some examples from September 2026:
| Business | Search | Monthly searches | Best position | Share of sponsored results |
|---|---|---|---|---|
| WOODLANDS USA | wooden utensil set | 262,562 | #9 | 26% |
| Kajun Loaded Tea | loaded tea packets | 397,763 | #10 | 1% |
| Songbird Specialties | wine pourer | 4,561 | #43 | 26% |
WOODLANDS USA puts about half of its modelled ad spend on that one search, which gets more than 260,000 searches a month. Kajun Loaded Tea holds 34 of the 48 organic results for "loaded tea packets" while a rival buys the top four ad slots above it, and barely advertises there at all. That gives two profitable brands with opposite keyword strategies, and you only see the difference when you look at ads alongside rank. Modelled ad spend is a floor, because some ad types cannot be seen from outside, so read the ad columns as a footprint rather than a budget.
It is free, and it covers 18 businesses, not the catalogue. Treat it as a set of worked examples to check your keyword plan against, not a replacement for any tool above.
Side by side
| Tool | Replaces from Helium 10 | Rank tracking at entry plan | Entry price, read 10 Nov 2026 |
|---|---|---|---|
| Helium 10 Platinum | (baseline) | Keyword Tracker sold as add-on, from $19/mo | $129/mo, or $99/mo yearly |
| Jungle Scout | Most of the suite | 500 keywords (Growth Accelerator) | $79/mo, or $49/mo yearly |
| Data Dive | Reverse-ASIN, listings, rank tracking | 25 keywords (Starter); 1,000 (Standard) | $39/mo, or $32/mo yearly |
| SmartScout Essentials | Keyword research and tracking | "Unlimited", per the page | $119/mo, or $99/mo yearly |
| Brand Analytics | Search volume, from Amazon itself | None | Free with Brand Registry |
| SellerApp | Keyword tracking, listing quality | Not stated | Free tier; Pro from $99/mo |
| WaitHowMuch | Nothing directly; competitor keyword and ad benchmarks | None | Free |
Free Helium 10 alternatives
There is no free tool that matches Cerebro plus a rank tracker. The closest free setup is:
- Brand Analytics, if you have Brand Registry, for Amazon's own search data.
- Helium 10's own free tools. Its free tools page lists a keyword tool, a Chrome extension with Xray, and a sales estimator. If you are downgrading rather than leaving, check these first.
- SellerApp Freemium for basic product research.
- Our business profiles for the keywords and ad spend behind real, profitable listings.
When to keep Helium 10
Switching costs time. You rebuild keyword lists, lose rank history and retrain a team. Keep Helium 10 if you use more than three of its tools every week, if you run its ads tools on Diamond, or if you manage several seller accounts and its connected-account limits suit you. Switch if you are paying for a suite and using one corner of it.
One thing no keyword tool tells you is whether ranking is worth what it costs. Of the 18 businesses in our data, nine advertise mostly on long-tail phrases and five mostly defend their own brand name. Only four, including Restoration Games and KALOTOYS, buy their way into broad category searches. Before you pay to rank on a keyword, check what the margin leaves for it with our FBA calculator, which shows your break-even ACoS. For the full category, product research included, see the best Amazon product research tools.