Amazon sales estimator

Monthly units and revenue for any ASIN, from Amazon's own "bought in past month" figure, plus fees and profit.

Sales figures: Amazon's "bought in past month" badge and prices, via Keepa. Estimates, not the seller's accounts.

Paste an ASIN or an Amazon product link and see how many units it sells a month, read from Amazon's own "bought in past month" figure rather than guessed from its sales rank. You get the price, a monthly revenue range, Amazon's FBA and referral fees on the 2026 rate card, and profit per unit at the cost you enter.

Want the whole store? The seller revenue calculator adds up every listing a seller has. We also publish the real unit economics of Amazon businesses, one email when a new case study is out. Check a store's revenue Get emails on new case studies

How the estimate works

Since 2023 Amazon has printed a line under many listings: "1K+ bought in past month". It is Amazon's own count of orders, rounded down to a bucket. This tool reads that figure for the ASIN you paste, as recorded by Keepa, and multiplies it by the current price (the buy box where Keepa has it, otherwise the lowest new offer, which on a brand's own listing is usually the same thing) to give monthly revenue.

Because the badge is a floor, the answer is a range. "1K+" means at least 1,000 and fewer than 2,000, so a $20 product showing it sold between $20,000 and $39,980 that month. We show both ends rather than pretending to know the middle.

On 10 November 2026, Spite House Games' adult Go Fish deck (ASIN B0FMGJSSXT) showed 10K+ bought in the past month at $9.99: between $99,900 and $199,790 of sales on one listing. The same company's case study shows what that turns into after Amazon's cut, printing and ads.

Why Amazon's own figure beats a sales-rank guess

Most Amazon sales estimators start from Best Sellers Rank and run it through a model: rank 2,000 in Toys is "about 900 a month". The rank is real, but the conversion is the tool vendor's guess. It is calibrated on a sample of sellers, it differs by category, and it moves hour to hour with every order. Two well-known tools can disagree by a factor of two on the same listing.

The badge is not a model. It is Amazon counting its own orders and publishing the result. It is coarse, but it is never invented, which matters when you are about to spend money on a product because of it. Where we have the badge we use it; where we do not, we say so.

What it cannot tell you

Frequently asked questions

How can I see how many sales a product has on Amazon?

Look under the price on the listing for "bought in past month". That is Amazon's own count of the last 30 days, rounded down to a bucket such as 100+, 1K+ or 10K+. Paste the ASIN or link into the estimator above to see the figure, the price and the revenue range it implies, plus the fees.

Is this Amazon sales estimator free?

Yes. Product lookups are free and need no account. Results are cached for 24 hours, so the figure you see may be up to a day old; the time it was read is shown under the result.

How accurate is an Amazon sales estimate by ASIN?

With a badge, the floor is exact: it is Amazon's number. The true figure sits between that floor and the next bucket up, so "1K+" is 1,000 to 1,999. Revenue is that range times today's price, so price changes during the month are not reflected. Without a badge, all we can honestly say is "under about 50".

Why not estimate sales from the Best Sellers Rank?

Because the result would be our guess dressed up as data. Rank-to-sales curves differ by category and move constantly, and every vendor's curve is different. We show the rank for context, but only Amazon's badge drives the units and revenue.

Can I check a whole Amazon store's sales?

Yes, with the Amazon seller revenue calculator: paste a seller ID or storefront link and it adds up the badge times the price across every listing in the store that carries one.

Where does the data come from?

The badge, price, category, package size and rank are Amazon's, read through Keepa, a service that has tracked Amazon listings since 2011. Fees are computed from Amazon's published 2026 rate card.

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