WaitHowMuch is a database of ecommerce businesses that make real money — mostly Amazon FBA — with the numbers on every one: monthly revenue, profit, margin, and what it cost to start.
It is curated rather than exhaustive. We research businesses that are genuinely profitable and worth learning from, instead of listing everything with a storefront. Everything is filterable — by niche, business model, platform, growth channel and margin — so you can narrow to the kind of business you are actually considering.
Most of these figures are estimates, built from public information rather than the company's accounts, and we do not pretend otherwise. Every profile says how its numbers were reached and links to the sources behind them, so you can judge them rather than taking our word for it.
Where an owner has confirmed a figure, or it was read from a connected account, the profile says that too. The distinction is the point: an estimate presented as a fact is worse than no number at all.
The reason to publish estimates at all is that the alternative is silence. Almost no small business discloses what it makes, so the only numbers most people ever see come from the handful of founders willing to talk publicly — which is a badly skewed sample, weighted towards the ones with something to sell you. A careful estimate with its working shown is more useful than that, provided it is labelled honestly.
So every figure here carries its method, its date and its sources. If a profile is wrong and it is yours, email hello@waithowmuch.com and we will correct or remove it.